Taylor Nelson Sofres PLC
18 December 2007
18 December 2007
TNS wins BARB TV audience measurement contract in UK
TNS today announces that it has won two major contracts from BARB (Broadcasters
Audience Research Board) to measure UK TV audiences, starting in 2010. TNS will
provide the industry currency for TV audience measurement in the UK.
Under the terms of the new contracts, TNS will be responsible for the
establishment and the operation of the BARB panel. The panel will be recruited
in 2008, run in parallel with the incumbent's service in 2009, with full
switch-over to the new TNS currency in January 2010.
David Lowden, Chief Executive of TNS, said: "We welcome BARB's decision to
switch to TNS with enthusiasm and excitement. The return of the BARB contract to
TNS is recognition of our many years of experience in the media industry and our
ability to address the future audience measurement needs of the world of TV.
"Media fragmentation calls for the ability to deliver a total picture of viewing
habits. TNS demonstrated to BARB that we have the expertise to do that in the
next decade. TNS delivered a unique, fully integrated future-ready solution that
demonstrated our understanding of the changing TV industry."
Notes to editors
For further information, please contact:
Janis Parks, Head of Investor Relations +44 (0)20 8967 1584
Joel Beckman, IR Director +44 (0)20 8967 1384
Pam Small/Ash Spiegelberg, Brunswick +44 (0)20 7404 5959
TNS is a global market insight and information group.
Our strategic goal is to be recognised as the global leader in delivering
value-added information and insights that help our clients to make more
As industry thought leaders, our people deliver innovative thinking and
excellent service to global organisations and local clients worldwide. We work
in partnership with our clients, meeting their needs for high-quality
information, analysis and foresight across our network of over 70 countries.
We are the world's foremost provider of custom research and analysis, combining
in-depth industry sector understanding with world-class expertise in the areas
of Retail and Shopper Insights, Stakeholder Management, New Product Development,
and Brand and Communications. We are a major supplier of consumer panel, media
intelligence and internet, TV and radio audience measurement services.
TNS is the sixth sense of business.
TNS Media Research
TNS Media Research provides internet, TV, and radio audience measurement
worldwide. The expertise and technology of this international operation supports
audience services in over 30 countries, including Canada, China, Russia, Spain,
the UK and the US. TNS has provided 52,000 units of the "5000 Series" Modular
PeopleMeter in 30,000 homes in 15 countries. TNS has also pioneered the use of
the Arbitron PPM (Portable People Meter) around the world. It is also at the
forefront of the latest technique on digital audience measurement, involving
set-top box Return Path Data.
Over the past six years TNS has maintained its commitment to the UK broadcast
industry with the successful BARB Bureau operation, the innovative SkyView
panel, and the joint RAJAR BARB PPM panel.
TNS 5000 Series People Meter(TM)
TNS 5000 Series Modular PeopleMeter is a fixed television measurement device
that is attached to fixed television sets in panel members' homes. Panel members
indicate their presence in the room using a remote control and viewing data is
reported overnight to TNS using GPRS or fixed landline. It is a highly flexible
system, able to adapt to future developments in television.
TNS will provide BARB with a fixed TV meter system using TNS's successful TNS
5000 Series Modular PeopleMeter(TM). The 5000 Series is a proven audience
measurement tool; TNS has provided 52,000 of this latest model of People Meter
for use in 30,000 homes in 15 countries.
The BARB panel will be recruited by TNS' media research team, which has built a
strong reputation for high quality, innovation in techniques and methodologies -
gained through ground-breaking projects, such as BBC Daily Life, TouchPoints and
The PPM system, developed by Arbitron Inc. uses a device that is smaller than a
mobile phone, and which respondents wear or carry throughout the day. The PPM
works by detecting unique codes embedded in the audio portion of any
transmission to which the respondent is exposed. The PPM system can track
digital as well as analogue broadcasts, whether carried over the air, by cable,
by satellite or on the Internet. TNS and Arbitron have been working together to
promote PPM internationally since the start of the decade and 30,000 PPMs are
currently in use around the world across eight commercial measurement services.
TNS TotalMeter is an innovative approach to audience measurement, only available
from TNS, that integrates the benefits of both fixed and portable measurement in
the same panel homes. The system removes the need for a 'handset' traditionally
used by panel members to register their presence in the room. TV set usage
continues to be measured by a fixed meter attached to the set, but by carrying
or wearing a PPM (Portable PeopleMeter) panel members' viewing of other portable
devices, or out-of-home TV, is also measured. Subject to satisfactory testing,
the BARB Panel would be upgraded to the TNS TotalMeter system during the course
of the measurement contract.
BARB was set up in 1981 to provide the industry-standard audience measurement
service for television broadcasters and the advertising industry in the UK. It
is a not-for-profit limited company whose members are the BBC, ITV, Channel 4,
five, BSkyB and the Institute of Practitioners in Advertising.
This information is provided by RNS
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