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ITV PLC (ITV)

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Tuesday 06 November, 2007

ITV PLC

SDN and QVC extend contract

ITV PLC
06 November 2007


November 6, 2007


For immediate release


SDN and QVC extend Freeview carriage contract

SDN Ltd, a wholly-owned subsidiary of ITV plc, announces today that it has
extended its DTT carriage contract with the QVC channel until 2022.

Jeff Henry, Managing Director of ITV Consumer said:

'SDN is delighted to renew its relationship with QVC. The contract extension
underlines the on-going strength of the Freeview capacity market, providing for
substantially improved terms for SDN, effective immediately, and longer term
benefits for QVC including certainty of carriage on the UK's largest digital
television platform - Freeview. The new arrangements will also continue to allow
SDN to share in QVC's success as the market leading home shopping brand on
Freeview.'


Ends.


Notes to editors

SDN originally signed a carriage agreement with QVC in 2002 which was due to
terminate in November 2010. This agreement has now been extended.

About SDN
SDN is a digital terrestrial television (DTT) multiplex operator, acquired by
ITV plc in March 2005.  It holds the licence from Ofcom to broadcast DTT
channels over a specified bandwidth, and constitutes roughly a sixth of current
DTT capacity. SDN derives its income from content providers who would like their
channels to be broadcast to the nation's growing numbers of DTT homes.  The
channels are then marketed to consumers as part of the Freeview and Top Up TV
services.

Within SDN's current capacity of up to ten full videostreams, half is reserved
under the 1996 Broadcasting Act for use by Five which broadcasts its three
channels on DTT and sub-licenses the remainder of the capacity to Top Up TV. The
other channels carried by SDN are Price Drop TV, Bid TV, Nuts TV, EMAP radio
(Smash Hits & Mojo) and Teletext Holidays.

About QVC

QVC, Inc., a wholly owned subsidiary of Liberty Media Corporation attributed to
the Liberty Interactive Group (Nasdaq: LINTA), is one of the largest multimedia
retailers in the world, with annual revenue of more than $7 billion.  Its
programming is distributed to more than 166 million homes worldwide.

QVC UK is the largest TV shopping channel in Britain with net sales of £331
million in 2006. It offers a wide variety of brand name products in apparel &
beauty, jewellery, home innovation and home style.  The channel broadcasts 24
hours a day, 364 days a year with 17 hours of live programming each day (from
09:00 to 02:00 UK time).  QVC is available to over 21 million digital
terrestrial, satellite and cable homes in the UK.  QVC's website, www.qvcuk.com,
was ranked 6th in the Hitwise Shopping & Classified - Department Stores category
based on the market share of UK visits it received throughout 2006.


For further enquiries please contact:

ITV plc
Tel: 0844 8818000
Press enquiries
Hannah Bailey - Corporate Communications Manager
Jim Godfrey - Director of Corporate Affairs

Investor enquiries
Georgina Blackburn - Head of Investor Relations

Tulchan Communications
Tel: 0207 353 4200
Andrew Grant
Susannah Voyle
David Allchurch

Website: www.itv.com; investor information: www.itvplc.com



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