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Taylor Nelson Sofres (TNS)

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Thursday 27 September, 2007

Taylor Nelson Sofres

TNS Acquires ID Magasin

Taylor Nelson Sofres PLC
27 September 2007


27 September 2007

                            TNS acquires ID Magasin

Taylor Nelson Sofres plc ("TNS") today announces the acquisition of ID Magasin,
a leading retail and shopper insight consultancy in the UK. The acquisition
accelerates the implementation of TNS' Retail and Shopper Insights business
internationally and strengthens TNS' portfolio of specialist skills in this
field.

David Lowden, Chief Executive of TNS, said, "Providing clients with analysis of
the in-store environment is a fast growing area and a key focus for TNS. Our
ambition is to create the leading global retail and shopper insights business.
This acquisition is another important step in achieving this goal."

ID Magasin is a pioneer in the area of video-based research and in-store eye
tracking. It provides a range of consultancy services to its clients, which
include some of the best known consumer products and retail companies in the
world. The business will be renamed TNS Magasin.

The acquisition of ID Magasin follows the acquisitions earlier this year of
Sorensen Associates and Retail Forward in February and March respectively.

ID Magasin was established in 1991 by Siemon Scamell-Katz. Gross assets at 31
August 2007 were £0.8 million.


For further information, please contact:

Joel Beckman, IR Director                     +44 (0)20 8967 1384
Pamela Small, Brunswick                       +44 (0)20 7404 5959
Joel.Beckman@tns-global.com


About TNS:

TNS is a global market insight and information group.

Our strategic goal is to be recognised as the global leader in delivering
value-added information and insights that help our clients to make more
effective decisions.

As industry thought leaders, our people deliver innovative thinking and
excellent service to global organisations and local clients worldwide. We work
in partnership with our clients, meeting their needs for high-quality
information, analysis and foresight across our network of over 70 countries.

We are the world's foremost provider of custom research and analysis, combining
in-depth industry sector understanding with world-class expertise in the areas
of new product development, segmentation and positioning research, brand and
advertising research and stakeholder management. We are a major supplier of
consumer panel, media intelligence and internet, TV and radio audience
measurement services.

TNS is the sixth sense of business.

www.tnsglobal.com



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