24 September 2007
UNILEVER INDONESIA TO BUY DRINKS BRAND
Unilever Indonesia has entered into a conditional agreement to buy the Buavita
brand of fruit-based Vitality drinks from Ultra.
Under the terms of the agreement, Unilever Indonesia will acquire the brand and
related goodwill and Ultra will continue to produce juices for Unilever under a
long term supply agreement. The completion of the transaction is subject to the
approval of the creditors and shareholders of Ultra, capital market laws and
regulations, and the fulfilment of other conditions pursuant to the relevant
agreement, such as the delivery of trademark certificates and other commercial
data of Ultra.
Harish Manwani, Unilever's President for Asia, Africa, said: 'I am delighted
that we can add the brand Buavita to our portfolio. It is an ideal fit with our
Vitality mission of offering products that help people look good, feel good and
get more out of life. The acquisition is fully in line with our priority of
building on our strengths in developing and emerging markets.'
The transaction, financial details of which have not been disclosed, is expected
to be completed by early of January 2008.
24 September 2007
About Unilever Indonesia: PT. Unilever Indonesia Tbk. is the 85% owned
subsidiary of the Unilever group and is the biggest fast moving consumer goods
producer in Indonesia. The company is the market leader in detergent, household
cleaner, toothpaste, soap, shampoo, margarine and ice cream with annual sales of
€1 billion in 2006. Best selling brands include Rinso, Lux, Sunsilk, Blue
Band, Walls, Pepsodent and Bango.
About Unilever: Unilever's mission is to add vitality to life. We meet everyday
needs for nutrition, hygiene and personal care with brands that help people feel
good, look good and get more out of life.
Unilever is one of the world's leading suppliers of fast moving consumer goods
with strong local roots in more than 100 countries across the globe. Its
portfolio includes some of the world's best known and most loved brands
including twelve €1 billion brands and global leadership in many categories in
which the company operates. The portfolio features brand icons such as Flora,
Bertolli, Dove, Lux, Pond's, Lynx, Sunsilk, Persil, Cif and Domestos.
Unilever has around 179,000 employees in approaching 100 countries and generated
annual sales of €40 billion in 2006. For more information about Unilever and
its brands, visit www.unilever.com.
About Ultra: PT. Ultrajaya Milk Industry & Trading Company Tbk. is the largest
producer of aseptic drinks using UHT in carton packs in Indonesia. Its products
are liquid milk, fruit juices, tea, traditional and health drinks and tropical
fruit juice concentrates mainly under famous brands such as Ultra and Buavita.
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