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Upstream Marketing (MAFL)

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Wednesday 12 September, 2007

Upstream Marketing

Communications Partner

Upstream Marketing and Comms Inc.
12 September 2007



            Upstream Marketing and Communications Inc. ('Upstream')


SWIFT PICKS UPSTREAM
AS ASIA PACIFIC COMMUNICATIONS PARTNER

HONG KONG - 12 September, 2007: SWIFT, the Society for Worldwide Interbank
Financial Telecommunication, has chosen AIM-quoted Upstream as its official
regional communications partner in Asia Pacific, with a focus on key markets
comprising Hong Kong, China, Taiwan, Korea, Japan, Australia and Singapore on a
retainer basis. The appointment followed a competitive pitch by 12 global and
local agencies.

Upstream will provide SWIFT with ongoing strategic and creative advice, drive
regional and local media relations, develop press activities in line with the
SWIFT Business Forums around the region and support various corporate
communications initiatives.

'We chose Upstream because of its established regional network. Their local
office activity, matched with regional coordination, aligns well with our model
in the region. We also think the Upstream team is a good fit to our team,' said
Rosie Halfhead, SWIFT's head of Global Head of Stakeholder Relations.

Upstream will coordinate SWIFT's regional communications activities in seven
countries via its Asia Pacific headquarters in Hong Kong, where SWIFT's Asia
Pacific headquarters is also located.

Upstream will report direct to SWIFT's regional communications team in Hong Kong
as well as work closely with local and regional SWIFT senior management and key
senior executives at SWIFT headquarters in Belgium.

Contact
David Ketchum
Upstream
+852 2973 0222
david@upstreamasia.com

About SWIFT
SWIFT is the industry-owned co-operative supplying secure, standardised
messaging services and interface software to over 8,000 financial institutions
in 208 countries and territories. SWIFT members include banks, broker-dealers
and investment managers. The broader SWIFT community also encompasses corporates
as well as market infrastructures in payments, securities, treasury and trade.
For more information, please refer to www.swift.com.

About Upstream Marketing and Communications Inc.
Upstream is a full service marketing and corporate communications network
positioned to help companies make the most of business opportunities in the Asia
Pacific region. Upstream is listed on the London Stock Exchange AIM (Stock Code:
UPS LN). Upstream has offices in Beijing, Hong Kong, Shanghai, Singapore, Sydney
, Taipei and Tokyo, as well as regional and global affiliates. Key practice
areas include technology, corporate & financial, and consumer & travel. For more
information, visit: www.aboutupstream.com







                      This information is provided by RNS
            The company news service from the London Stock Exchange