Interactive Prospect TargetingHdgs
26 June 2007
Press Release 26th June 2007
Interactive Prospect Targeting Holdings Plc
('IPT' or 'the Group')
IPT Launches PFA Legends Promotion
The largest online fan based vote in the history of football
Interactive Prospect Targeting Holdings Plc, (AIM: IPH), Europe's largest online
direct marketing group, announces the launch of PFA football legends. Run in
conjunction with the PFA, the promotion encourages football fans to register
their details and then vote for their ultimate team, selected from football's
legendary players throughout the history of the game.
Information acquired from the registration process of the competition will be
rented out for direct marketing purposes to IPT's corporate clients securing
revenue via IPT's proven data rental model, whilst at the same time increasing
IPT's database of registered users.
Since going live on 11 June 2007, the competition has accrued approximately
100,000 visits to the site, leading to over 12,000 new registrations. The
competition will run until 23 August 2007.
On offer are prizes of pairs of tickets to see England XI versus World XI, a
special gala match held at Manchester stadium, with teams made up of some of the
world's greatest players. Since the promotion began, there has been interest in
implementing a similar Cricket legends promotion as well as a Rugby legends
promotion. Enquiries have also been received by the Company regarding the
possibility of running the football legends promotion in America and Brazil.
Commenting on the launch of the competition Lionel Thain, CEO of IPT, said: 'The
PFA football legends promotion is already proving to be a great addition to our
portfolio of data collecting websites. It is collecting a large amount of
valuable data with an excellent rate of conversion of hits to registrations, and
the interest expressed in both running the promotion in other countries and for
other sports is testament to this success. '
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For further information:
IPT Holdings plc
Lionel Thain, Chief Executive Tel: +44 (0) 20 7932 4101
Nick Thain, Online Marketing Director Tel: +44 (0) 20 7932 4155
Mark Williams, Corporate Finance Tel: +44 (0) 20 7050 6500
Charlie Jack / Hugo Jenkins Tel: +44 (0) 20 7398 7706
Notes to Editors
IPT Holdings plc is Europe's largest online direct marketing group. The Group
has developed the leading database of its kind, distributing customer
information to over 1,000 clients in the UK and France, the top two European
spenders on direct marketing.
IPT is split into four main divisions: customer acquisition; data rental;
outsourced online data management and online market research. These divisions
combine to make IPT a full service provider. The Group hosts several data
gathering websites including the flagship site, 'MyOffers.co.uk.'
Founded in 1999, IPT has delivered year on year profitable growth, and in
December 2004 the Group listed on the AIM market of the London Stock Exchange.
The Group is headquartered in London, employing approximately 250 people and
still retains members of its highly experienced management team since its
The online direct marketing sector has grown from a £24 million market in 2003
to a £265 million market in 2006.
For further information on the Company, please see http://www.iptholdings.co.uk
This information is provided by RNS
The company news service from the London Stock Exchange