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Interactive Prospect (STGR)

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Tuesday 26 June, 2007

Interactive Prospect

PFA Legends Promotion

Interactive Prospect TargetingHdgs
26 June 2007


Press Release                                        26th June 2007




                  Interactive Prospect Targeting Holdings Plc


                             ('IPT' or 'the Group')



                       IPT Launches PFA Legends Promotion

          The largest online fan based vote in the history of football



Interactive Prospect Targeting Holdings Plc, (AIM: IPH), Europe's largest online
direct marketing group, announces the launch of PFA football legends. Run in
conjunction with the PFA, the promotion encourages football fans to register
their details and then vote for their ultimate team, selected from football's
legendary players throughout the history of the game.



Information acquired from the registration process of the competition will be
rented out for direct marketing purposes to IPT's corporate clients securing
revenue via IPT's proven data rental model, whilst at the same time increasing
IPT's database of registered users.



Since going live on 11 June 2007, the competition has accrued approximately
100,000 visits to the site, leading to over 12,000 new registrations.  The
competition will run until 23 August 2007.



On offer are prizes of pairs of tickets to see England XI versus World XI, a
special gala match held at Manchester stadium, with teams made up of some of the
world's greatest players. Since the promotion began, there has been interest in
implementing a similar Cricket legends promotion as well as a Rugby legends
promotion. Enquiries have also been received by the Company regarding the
possibility of running the football legends promotion in America and Brazil.



Commenting on the launch of the competition Lionel Thain, CEO of IPT, said: 'The
PFA football legends promotion is already proving to be a great addition to our
portfolio of data collecting websites. It is collecting a large amount of
valuable data with an excellent rate of conversion of hits to registrations, and
the interest expressed in both running the promotion in other countries and for
other sports is testament to this success. '



                                    - Ends -



For further information:
IPT Holdings plc
Lionel Thain, Chief Executive                                             Tel: +44 (0) 20 7932 4101

Nick Thain, Online Marketing Director                                     Tel: +44 (0) 20 7932 4155


Canaccord Adams
Mark Williams, Corporate Finance                                          Tel: +44 (0) 20 7050 6500
mark.williams@canaccordadams.com                                          www.canaccordadams.com



Media enquiries:
Abchurch
Charlie Jack / Hugo Jenkins                                               Tel: +44 (0) 20 7398 7706
charlie.jack@abchurch-group.com                                           www.abchurch-group.com



Notes to Editors

IPT Holdings plc is Europe's largest online direct marketing group. The Group
has developed the leading database of its kind, distributing customer
information to over 1,000 clients in the UK and France, the top two European
spenders on direct marketing.



IPT is split into four main divisions: customer acquisition; data rental;
outsourced online data management and online market research. These divisions
combine to make IPT a full service provider. The Group hosts several data
gathering websites including the flagship site, 'MyOffers.co.uk.'



Founded in 1999, IPT has delivered year on year profitable growth, and in
December 2004 the Group listed on the AIM market of the London Stock Exchange.
The Group is headquartered in London, employing approximately 250 people and
still retains members of its highly experienced management team since its
conception.



The online direct marketing sector has grown from a £24 million market in 2003
to a £265 million market in 2006.



For further information on the Company, please see http://www.iptholdings.co.uk






                      This information is provided by RNS
            The company news service from the London Stock Exchange