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Friday 27 April, 2007

Office of Fair Trade

BSB Acquisition in ITV

Office of Fair Trading
27 April 2007



68/07                                                            28 April 2007

   OFT REPORTS TO SECRETARY OF STATE ON BSKYB'S ACQUISITION OF STAKE IN ITV

The OFT today reported to the Secretary of State on the completed acquisition by
British Sky Broadcasting Group plc (BSkyB) of a 17.9 per cent stake in ITV plc
(ITV). The OFT believes that the test for a merger reference to the Competition
Commission is met on competition grounds.
The report confirms the OFT's 12 January 2007 statement on merger jurisdiction.
This includes the belief to the required standard that BSkyB has the ability
'materially to influence the policy' of ITV within the meaning of the Enterprise
Act 2002.
Following full first-phase review, the OFT's three key findings, to the
requisite standard of belief, are that:

   • a relevant merger situation has been created,
   • this situation has resulted, or may be expected to result, in a
     substantial lessening of competition within a market or markets in the UK,
     and
   • clear cut remedies sufficient to resolve the OFT's competition concerns
     were not offered.

The Secretary of State must announce his decision on or before the statutory
deadline of 26 May 2007. The OFT's report will also be made public no later than
the same date and until such time the OFT will not release further details.
John Fingleton, Chief Executive of the OFT, said
'We have been asked by the Secretary of State to report on the competition
issues raised by this transaction. We have concluded that this partial ownership
link between two key players raises significant competition concerns. Sky's
shareholding means that ITV is no longer fully independent, and this may alter
the future competitive landscape, especially as we approach digital switchover.
Given the high stakes for tens of millions of UK consumers, we believe these
risks to competition merit further examination.'

NOTES

1.     On 26 February 2007 the Secretary of State intervened in the case by
issuing a Public Interest Intervention Notice (the Notice) requiring the OFT to
investigate and report on whether it believes that it is or may be the case that
a relevant merger situation has been created and, if so, whether the creation of
that situation has resulted, or may be expected to result, in a substantial
lessening of competition within any market or markets in the United Kingdom for
goods or services. The Secretary of State also required Ofcom to report
separately on the effect of the media public interest consideration mentioned in
the Notice. The Secretary of State requested the OFT and Ofcom to report to him
by 27 April 2007.

2.     The OFT's report to the Secretary of State on jurisdictional and
competition issues is binding and therefore any anti-competitive outcome
identified by the OFT shall be treated as being adverse to the public interest
unless it is justified by one or more than one relevant public interest
consideration. A reference to the Competition Commission may be made by the
Secretary of State if he believes that it is or may be the case that (i) a
relevant merger situation has been created; (ii) the creation of that situation
has resulted, or may be expected to result in a substantial lessening of
competition within any market or markets in the United Kingdom for goods or
services; and (iii) combined with one or more than one relevant public interest
consideration operates or may be expected to operate against the public
interest; or (iv) although the creation of that situation has not resulted, and
may be expected not to result in a substantial lessening of competition, one or
more than one relevant public interest consideration operates or may be expected
to operate against the public interest.

3.     The Secretary of State will also consider whether undertakings in lieu of
a reference are justified, but is bound by the OFT's finding on whether it would
be appropriate to deal with the matter (disregarding any public interest
considerations) by way of undertakings.

4.     In the event that the Secretary of State concludes that there are no
public interest considerations that are relevant, he will instruct the OFT to
deal with the merger as an ordinary merger case.

5.     The OFT's report will be published following the Secretary of State's
announcement of his decision on reference.

MEDIA enquiries: 020 7211+
Corinne Gladstone 8899 Alex Hunter 8900
Jonathan Marciano 8898 Nick Spears 8901
Nnenna Oleforo 8993
Out of hours: mobile: 07774 134814 fax messages: 020 7211 8961
Copies of press notices: Ext. 8993
http://www.oft.gov.uk

PUBLIC enquiries: 0845 7224499 enquiries@oft.gov.uk
OFT reports and consumer information leaflets are available free from:
OFT, PO Box 366, Hayes UB3 1XB 0800 389 3158 oft@ecgroup.uk.com






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