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Avanti Screenmedia (INC)

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Monday 16 April, 2007

Avanti Screenmedia

Holding(s) in Company

Avanti Screenmedia Group PLC
16 April 2007

                                                                   16 April 2007

                          Avanti Screenmedia Group plc
                                        
               TR-1(i): notification of major interests in shares
                                        

1. Identity of the issuer or the underlying issuer of existing shares to which 
voting rights are attached(1):                     Avanti Screenmedia Group plc

-------------------------------
2. Reason for the notification (please tick the appropriate box or
boxes)                                                                     

An acquisition or disposal of voting rights
--------------------------------------------                               
An acquisition or disposal of financial instruments which may result in  the acquisition 
of shares already issued to which voting rights are attached
--------------------------------------------
An event changing the breakdown of voting rights                             
--------------------------------------------                              
Other (please specify): Increase in issued share capital of Avanti 
Screenmedia Group plc                                                        x
--------------------------------------------                              
3. Full name of person(s) subject to the             
notification obligation(1):                            Caledonia Investments plc

-------------------------------
4. Full name of shareholder(s) (if different
from 3.)(1):                                                   
-------------------------------
5. Date of the transaction (and date on which                 11th April 2007
the threshold is crossed or reached if                  
different)(1):
-------------------------------
6. Date on which issuer notified:                             16th April 2007
-------------------------------                         
7. Threshold(s) that is/are crossed or reached:                           23%
-------------------------------                         
8. Notified details:
                        
A: Voting rights attached to shares
Class/type   Situation previous to the Resulting situation after the triggering transaction
of shares    Triggering transaction    (1)
             (1)
if possible
using the    Number of    Number of    Number of    Number of voting      % of voting
ISIN CODE    Shares       Voting       shares       rights ix             rights
                          Rights viii  Direct       Direct x     Indirect Direct   Indirect
                                                                 xi
GB00B01JDG27  6,163,301    6,163,301    6,163,301    6,163,301   N/A       23.97%  N/A
Ordinary 1p
shares

B: Financial Instruments
Resulting situation after the triggering transaction xii
Type of     Expiration Exercise/       Number of voting rights that may  % of
financial   date xiii  Conversion      be acquired if the instrument is  voting
instrument             Period/ Date    exercised/ converted.             rights
                       xiv
    N/A     N/A              N/A       N/A                               N/A

Total (A+B)
Number of voting rights                      % of voting rights
6,163,301                                        23.97%

------------------------------- 

9. Chain of controlled undertakings through which the voting rights and/or the
financial instruments are effectively held, if applicable xv:

------------------------------- 
Proxy Voting:
10. Name of the proxy holder:
11. Number of voting rights proxy holder will cease to hold:
12. Date on which proxy holder will cease to hold voting rights:

13. Additional information:
14. Contact name:                                      Jay Munian
15. Contact telephone number:                          0207 802 8080


Annex Notification Of Major Interests In Shares xvi
A: Identity of the person or legal entity subject to the notification obligation
Full name (including legal form for legal entities)         Caledonia
                                                            Investments plc
Contact address (registered office for legal entities)      Cayzer House
                                                            30 Buckingham Gate
                                                            London SWIE 6NN
Phone number                                                0207 802 8080
Other useful information (at least legal representative for
legal persons)

B: Identity of the notifier, if applicable xvii
Full name                                                       Ms Jay Munian
Contact address                                                 Cayzer House
                                                                30 Buckingham
                                                                Gate
                                                                London SWIE 6NN
Phone number                                                    020 7802 8080
Other useful information (e.g. functional relationship with the Company
person or legal entity subject to the notification obligation)  Secretarial
                                                                Assistant





C: Additional information



Notes
--------------------------



(i) This form is to be sent to the issuer or underlying issuer and to be filed
with the competent authority.



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