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Avanti Screenmedia (INC)

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Wednesday 04 April, 2007

Avanti Screenmedia

Holding(s) in Company

Avanti Screenmedia Group PLC
04 April 2007



TR-1(i): notification of major interests in shares

1. Identity of the issuer or the underlying      
issuer of existing shares to which voting rights are attached(1):

Avanti Screenmedia Group plc
-------------------------------------------
2. Reason for the notification (please tick the appropriate box or
boxes)                                 

An acquisition or disposal of voting rights
--------------------------------------------
An acquisition or disposal of financial instruments which may result in the 
acquisition of shares already issued to which voting rights are attached
--------------------------------------------
An event changing the breakdown of voting rights                       
--------------------------------------------             
Other (please specify): Initial notification of holdings on the              x
implementation of the Disclosure and Transparency Rules.           

--------------------------------------------
3. Full name of person(s) subject to the notification obligation(1): 
 Caledonia Investments plc
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4. Full name of shareholder(s) (if different from 3.)(1):         
-------------------------------------------------
5. Date of the transaction (and date on which the threshold is crossed or reached if different)(1):

3rd April 2007

------------------------------------------------
6. Date on which issuer notified:                          4th April 2007
------------------------------------------------
7. Threshold(s) that is/are crossed or reached:                        24%
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8. Notified details:

A: Voting rights attached to shares
Class/type   Situation previous to the Resulting situation after the triggering transaction
of shares    Triggering transaction    (1)
             (1)
if possible
using the    Number of    Number of    Number of    Number of voting      % of voting
ISIN CODE    Shares       Voting       shares       rights ix             rights
                          Rights viii  Direct       Direct x     Indirect Direct   Indirect
                                                                 xi
GB00B01JDG27  6,163,301    6,163,301    6,163,301    6,163,301   N/A       24.60%  N/A
Ordinary 1p
shares

B: Financial Instruments
Resulting situation after the triggering transaction xii

Type of     Expiration Exercise/       Number of voting rights that may  % of
financial   date xiii  Conversion      be acquired if the instrument is  voting
instrument             Period/ Date    exercised/ converted.             rights
                       xiv
    N/A     N/A              N/A       N/A                               N/A

Total (A+B)
Number of voting rights                      % of voting rights
6,163,301                                          24.60%

-----------------------------------------------------
9. Chain of controlled undertakings through which the voting rights and/or the
financial instruments are effectively held, if applicable xv:

Proxy Voting:
10. Name of the proxy holder:
11. Number of voting rights proxy holder will cease to hold:
12. Date on which proxy holder will cease to hold voting rights:

13. Additional information:
14. Contact name:                                      Jay Munian
15. Contact telephone number:                          0207 802 8080

----------------------------------------------------
Annex Notification Of Major Interests In Shares xvi
A: Identity of the person or legal entity subject to the notification obligation
Full name (including legal form for legal entities)         Caledonia
                                                            Investments plc

Contact address (registered office for legal entities)      Cayzer House
                                                            30 Buckingham Gate
                                                            London SWIE 6NN

Phone number                                                0207 802 8080

Other useful information (at least legal representative for legal persons)

B: Identity of the notifier, if applicable xvii
Full name                                                       Ms Jay Munian

ontact address                                                  Cayzer House
                                                                30 Buckingham
                                                                Gate
                                                                London SWIE 6NN

hone number                                                    020 7802 8080

Other useful information (e.g. functional relationship with the Company
person or legal entity subject to the notification obligation)  Secretarial
                                                                Assistant


C: Additional information

Notes
--------------------------



(i) This form is to be sent to the issuer or underlying issuer and to be filed
with the competent authority.



                      This information is provided by RNS
            The company news service from the London Stock Exchange