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Yell Group plc (HIBU)

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Monday 26 March, 2007

Yell Group plc

Director/PDMR Shareholding

Yell Group plc
26 March 2007

                         Yell Group plc (the 'Company')
    Share Sale by Trustee to Satisfy Vesting of Conditional Award of Shares

Date of Transaction:      26 March 2007

Date Company Informed: 26 March 2007

On 26 March 2007, Halifax EES Trustees International Limited as Trustee of the
Yell Employee Benefit Trust (the 'Yell Trust') sold in the market, at an average
price of £5.96 per share, a total of 11,639 Ordinary Shares of 1p each (the '
Shares') in the Company, and transferred 19,542 Shares to certain employee
beneficiaries of the Yell Trust.

The Shares sold or transferred were held by the Yell Trust and have been sold or
transferred pursuant to requests from participants in the Company's Capital
Accumulation Plan (the 'Plan'), following the vesting of a conditional award of
Shares made under the Plan. Neither of the executive directors named below is
entitled to receive any of the Shares or be granted any benefit under the Plan.

The Yell Trust is a discretionary trust and all employees (including executive
directors) of the Company are included in the class of potential beneficiaries.
Therefore John Condron and John Davis, as executive directors of the Company,
are deemed to be interested in the Shares, whilst they are held in the Yell
Trust. Following the distribution by the Trustee of a total of 31,181 Shares,
they are deemed to be interested in 5,609,397 Shares held in the Yell Trust.

Enquiries to:

Alison Stanesby

Assistant Company Secretary

Tel: +44 (0) 118 960 3437

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