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Taylor Nelson Sofres (TNS)

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Friday 09 March, 2007

Taylor Nelson Sofres

Acquisition

Taylor Nelson Sofres PLC
09 March 2007


For release at 07.00                                               9 March 2007

                                                                             
  TNS EXTENDS CAPABILITIES IN RETAIL AND SHOPPER INSIGHTS WITH ACQUISITION OF
                                 RETAIL FORWARD


Taylor Nelson Sofres plc (TNS), a world leader in market information, today
announces the acquisition of Retail Forward, Inc., in the United States. The
addition of Retail Forward to the newly established TNS global practice, TNS
Retail and Shopper Insights, will provide significant added momentum to the
rapid expansion of TNS' successful retail and shopper research business. This
announcement follows the recent acquisition of Sorensen Associates.


Retail Forward is a management consulting and market research firm, with more
than 40 years experience specialising in innovative retail strategies, in-depth
industry intelligence and actionable shopper insights. A cornerstone of the
business is the Retail Forward Intelligence SystemTM, a highly regarded provider
of business intelligence in retailing. Retail Forward's revenue for the year
ended 31 December 2006 was US$8.4 million and gross assets at that date were
US$2.8 million.


David Lowden, Chief Executive of TNS, said: "This is the second acquisition we
have made recently to build up our new global practice - TNS Retail and Shopper
Insights. Retail Forward significantly strengthens our ability to meet growing
demand for more sophisticated shopper research and consultancy services that can
be delivered consistently across multiple markets. We look forward to partnering
with the many large companies that are forming 'shopper insight' groups, as we
take the Retail Forward expertise across our global network. We are pleased to
welcome to the group Tom Rubel, President and Chief Executive Officer at Retail
Forward - whose knowledge and experience will benefit many TNS clients."


For further information, please contact:

Janis Parks, Head of Investor Relations        +44 (0)20 8967 1584
Lucie Anne Brailsford, Brunswick               +44 (0)20 7404 5959

Janis.Parks@tns-global.com


About TNS

TNS is a global market insight and information group.

Our strategic goal is to be recognised as the global leader in delivering
value-added information and insights that help our clients to make more
effective decisions.

As industry thought leaders, our people deliver innovative thinking and
excellent service to global organisations and local clients worldwide.  We work
in partnership with our clients, meeting their needs for high-quality
information, analysis and foresight across our network of over 70 countries.

We are the world's foremost provider of custom research and analysis, combining
in-depth industry sector understanding with world-class expertise in the areas
of new product development, segmentation and positioning research, brand and
advertising research and stakeholder management.  We are a major supplier of
consumer panel, media intelligence and internet, TV and radio audience
measurement services.

TNS is the sixth sense of business.

www.tns-global.com


About Retail Forward, Inc.

Retail Forward, Inc. is a global management consulting firm specializing in
strategies and insight to help retailers and their suppliers grow sales and
profits. The company's syndicated research and executive development program
known as the Retail Forward Intelligence SystemTM, provides clients with an
authoritative perspective on the retail and consumer products industries.

www.retailforward.com











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