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YouGov PLC (YOU)

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Friday 08 December, 2006

YouGov PLC

Director/PDMR Shareholding

YouGov PLC
08 December 2006

8 December 2006

                        YouGov plc - Directors' dealings

YouGov PLC ('the Company') was notified on 8 December 2006 that Peter
Bazalgette, a non-executive director of the company acquired 2,500 shares in the
company at a price of £7.95 per share. Following this transaction, Peter
Bazalgette's total shareholding in the company is 39,689 shares representing
0.2% of the issued share capital of the company.

The shares referred to in the announcement are the issued Ordinary Shares of 
1 pence each in the Company.



YouGov plc                                            Tel: 020 7618 3010
Katherine Lee, Chief Financial Officer

Financial Dynamics                                    Tel: 020 7831 3113
Charles Palmer / Nicola Biles

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