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121 Media INC (OTO)

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Thursday 16 November, 2006

121 Media INC

Director/PDMR Shareholding

                                                               16 November 2006

                                 121Media, Inc                                 

                         ("121Media" or the "Company")                         

                             Director Shareholding                             

The Company announces that David Svendsen, Non-Executive Chairman, has
exercised options over 38,484 common shares of $0.001 each. The options were
exercisable at £2.45 per share.

Following the admission of these common shares to trading on AIM, Mr Svendsen
will hold 67,308 common shares, equivalent to 0.61 per cent. of the issued
share capital of the Company.

Following the exercise of these options, Mr Svendsen will continue to hold
options over 21,752 common shares, exercisable at £2.45 prior to 23 December

Mr Svendsen has confirmed to the Company that he has no intention to dispose of
any shares held in the Company for the foreseeable future.

Application has been made for these shares to be admitted to trading on AIM and
dealings are expected to commence on 22 November 2006.

Following the issue of these shares, the Company will have 11,006,900 Common
Shares in issue


121Media Inc.                                                 0870 405 7727
Kent Ertugrul, Chief Executive Officer                                     
John East & Partners Limited                                  020 7628 2200
John East/Simon Clements                                                   
Canaccord Adams Limited                                       020 7518 2777
Mark Williams