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Incisive Media PLC (INM)

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Friday 10 November, 2006

Incisive Media PLC

Holding(s) in Company

Incisive Media PLC
10 November 2006

                                 SCHEDULE 10 
               NOTIFICATION OF MAJOR INTERESTS IN SHARES

1.     Name of company

INCISIVE MEDIA PLC

2.     Name of shareholder having a major interest

CALEDONIA INVESTMENTS PLC

3.     Please state whether notification indicates that it is in respect of 
holding of the shareholder named in 2 above or in respect of a non-beneficial 
interest or in the case of an individual holder if it is a holding of that 
person's spouse or children under the age of 18

NAMED IN 2 ABOVE

4.     Name of the registered holder(s) and, if more than one holder, the number 
of shares held by each of them


SHIELDCLIFF LIMITED

5.     Number of shares / amount of stock acquired

3,076,900

6.     Percentage of issued class

3.01%

7.     Number of shares / amount of stock disposed

-

8.     Percentage of issued class

-

9.     Class of security

ORDINARY SHARES OF 1P EACH

10.     Date of transaction

07 NOVEMBER 2006

11.     Date company informed

07 NOVEMBER 2006 

12.     Total holding following this notification

18,458,997

13.     Total percentage holding of issued class following this notification

18.05%

14.     Any additional information

15.     Name of contact and telephone number for queries

JAMIE CAMPBELL-HARRIS - 020 7484 9077

16.     Name and signature of authorised company official responsible for 
making this notification

JAMIE CAMPBELL-HARRIS    

Date of notification     

09 NOVEMBER 2006

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loss of business or loss of profits) arising in contract, tort or otherwise from 
the use of or inability to use this document, or any material contained in it, 
or from any action or decision taken as a result of using this document or any 
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