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SABMiller PLC (SAB)

  Print      Mail a friend       Annual reports

Thursday 14 September, 2006

SABMiller PLC

Product Launch

SABMiller PLC
14 September 2006



Ref 41/2006

             SABMILLER INTRODUCES PERONI NASTRO AZZURRO TO COLOMBIA

London and Johannesburg, 14 September 2006. SABMiller plc, one of the world's
leading brewers, announces the introduction of its premium Peroni Nastro Azzurro
brand into South America for the first time. The brand will be launched in
Colombia becoming the company's first foreign imported beer into the region.

Peroni Nastro Azzurro will initially be made available in high-end on-trade
premises in Bogota and Medellin, with seasonal availability in Cartagena. The
launch will be supported by an integrated marketing campaign including above and
below the line activity embodying Peroni Nastro Azzurro's unique Italian style.

This introduction continues SABMiller's global expansion of Peroni Nastro
Azzurro and will mean the brand is now represented in appropriate outlets in all
SABMiller regional markets. It also highlights the move by Bavaria, a subsidiary
of SABMiller plc, to develop the premium segment of the beer market in Colombia
alongside existing local brand Club Colombia - driving not only growth in mix,
but volume growth in the key value end of the beer category.

Buoyant trading conditions were experienced across the region during the past
quarter with sales increasing 7.5% against the comparable period last year. This
growth was underpinned by improving economic conditions, increased brand and
trade investments as well as launches of packaging innovations.

Karl Lippert, president of Bavaria, commented: 'The introduction of Peroni
Nastro Azzurro to Colombia not only bolsters our presence in the premium segment
along with Club Colombia, but aims to develop the category itself in the
country. The growing sophistication of our consumers, and our research, point to
strong interest in a stylish Italian brand, like Peroni. This launch is an
important step for us as we develop our portfolio of brands to satisfy the needs
of all Colombian beer consumers.'

SABMiller International Brand Director for Peroni Nastro Azzurro, Chris Taylor,
said: 'Peroni Nastro Azzurro is now in five continents around the world with
high consumer awareness, growing demand and strong performances in all of its
markets. It's a simple concept - Italian style in a bottle - and one which we
firmly believe will make Peroni Nastro Azzurro into the premier choice for
consumers around the world.'

Peroni Nastro Azzurro is part of SABMiller's global premium brand portfolio
which also includes Pilsner Urquell and Miller Genuine Draft. Brewed in Italy
for over forty years, Peroni Nastro Azzurro will be imported to Colombia from
SABMiller's brewery in Bari, in southern Italy.

Ends

Notes to editors:

SABMiller
SABMiller plc is one of the world's largest brewers with brewing interests or
distribution agreements in over 60 countries across five continents. The group's
brands include premium international beers such as Miller Genuine Draft, Peroni
Nastro Azzurro and Pilsner Urquell, as well as an exceptional range of market
leading local brands. Outside the USA, SABMiller plc is also one of the largest
bottlers of Coca-Cola products in the world.
In the year ended 31 March 2006, the group reported US$15,307 million in
revenues and profit before tax of US$2,453 million. SABMiller plc is listed on
the London and Johannesburg stock exchanges.

Peroni Nastro Azzurro
www.peroniitaly.com

   • Peroni Nastro Azzurro is the leading premium Italian beer worldwide.
   • Birra Peroni first started brewing in 1846, and Nastro Azzurro was first
    created in the early 60's in Italy.
   • Peroni Nastro Azzurro with sleek new retro design was launched around
    the world in early 2005.
   • Peroni Nastro Azzurro is available as a bottled beer (33cl & 66cl) and
    draught in certain markets.
   • Peroni Nastro Azzurro is a well-balanced (low residual sugar content),
    clear pale lager made by brewing the finest spring-planted barley combined
    with malts and hops to create the highest standard of premium beer.


This announcement is available on the company website: www.sabmiller.com

Enquiries:
-----------------                     --------------------- --------------------

SABMiller plc                                              Tel: +44 20 7659 0100

Sue Clark          Director of Corporate Affairs           Tel: +44 20 7659 0184

Gary Leibowitz     Vice President, Investor Relations      Tel: +44 20 7659 0174

James Crampton     Media Relations Manager                 Tel: +44 7795 208158

Maria Clara Gracia Director of Media Relations and         Tel: +57-1-638 9290
Buitrago           Corporate Identity - Bavaria S.A.        - Bogota

Sarah Waldock      Peroni Nastro Azzurro International     Tel: +44 7738 468478
                   Press Office                             

This announcement does not constitute an offer to sell or issue or the
solicitation of an offer to buy or acquire securities of SABMiller plc (the
'Company') or any of its affiliates in any jurisdiction or an inducement to
enter into investment activity.

This document includes 'forward-looking statements'. These statements may
contain the words 'anticipate', 'believe', 'intend', 'estimate', 'expect' and
words of similar meaning. All statements other than statements of historical
facts included in this announcement, including, without limitation, those
regarding the Company's financial position, business strategy, plans and
objectives of management for future operations (including development plans and
objectives relating to the Company's products and services) are forward-looking
statements. These forward-looking statements involve known and unknown risks,
uncertainties and other important factors that could cause the actual results,
performance or achievements of the Company to be materially different from
future results, performance or achievements expressed or implied by such
forward-looking statements. These forward-looking statements are based on
numerous assumptions regarding the Company's present and future business
strategies and the environment in which the Company will operate in the future.
These forward-looking statements speak only as at the date of this announcement.
The Company expressly disclaims any obligation or undertaking to disseminate any
updates or revisions to any forward-looking statements contained in this
announcement to reflect any change in the Company's expectations with regard
thereto or any change in events, conditions or circumstances on which any such
statement is based.

Any information contained in this announcement on the price at which the
Company's securities have been bought or sold in the past, or on the yield on
such securities, should not be relied upon as a guide to future performance.








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