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Tuesday 12 September, 2006


Holding(s) in Company

12 September 2006

                                    SCHEDULE 10



All relevant boxes should be completed in typed block capital letters.

1. Name of Company                                  2. Name of shareholder having a major interest

    ITV PLC                                         FMR Corp. and its direct and indirect
                                                    subsidiaries, and Fidelity International Limited
                                                    (FIL) and its direct and indirect subsidiaries

3.  Please state whether notification indicates     4. Name of the registered holder(s) and, if more
that it                                             than one holder, the number of shares held by each
is in respect of holding of the shareholder named   of them
in 2 above or in respect of a non-beneficial
interest or in the case of an individual holder if
it is a holding of that person's spouse or children
under the age of 18


                                                    SEE BELOW

5.  Number of             6.  Percentage of         7. Number of shares/      8. Percentage of
                                                    amount of stock disposed
shares/amount of stock    issued class                                        issued class

           N/A                                      N/A
                                     N/A                                                N/A

9. Class of security                                10. Date of               11. Date company

                                                          transaction               informed

         ORDINARY SHARES OF 10 PENCE EACH                       -             11 September 2006

12. Total holding following this notification       13. Total percentage holding of issued class

                                                    following this notification



14. Any additional information                      15. Name of contact and telephone number

                                                    for queries

                                                    c/o Helen Tautz

                                                    ITV plc

                                                    200 Gray's Inn Road

                     SEE BELOW                      London WC1X 8HF

                                                    TEL:   020 7126 5588

                                                    FAX :  020 7896 1042

16. Name and signature of authorised company official

responsible for making this notification

Helen Tautz                    12 September 2006


1.         Company in which shares are held:                    ITV plc

2.         Notifiable Interest:                                 Ordinary Shares

            (A)         FMR Corp.
                        82 Devonshire Street

                        MA 02109

                        Parent holding company of Fidelity Management & Research Company (FMRCO),
investment manager for US mutual funds, and Fidelity Management Trust Company (FMTC), a US state
chartered bank which acts as a trustee or investment manager of various pension and trust accounts. (See
Schedule A for listing of Registered Shareholders and their holdings).

            (B)         Fidelity International Limited (FIL)
                        P.O. Box HM 670

                        Hamilton HMCX, Bermuda

                        Parent holding company for various direct and indirect subsidiaries, including Fidelity
Investment Services Ltd. (FISL), Fidelity Gestion (FIGEST), Fidelity Investments
Advisory (Korea) Limited (FIA(K)L), Fidelity Investments Management (Hong Kong) Limited
(FIMHK), Fidelity Pension Management (FPM), Fidelity Investments Japan (FIJ) and Fidelity Investments International
(FII), investment managers for various non-US investment companies and institutional clients.

3.         The notifiable interests also comprise the notifiable interest of:

                        Mr. Edward C. Johnson 3d
                        82 Devonshire Street
                        Boston, MA 02109

                        A principal shareholder of FMR Corp. and Fidelity International Limited.

Fidelity Management

& Research Company

82 Devonshire Street E14B Boston, MAO2109-3614

Phone: 617 563-700C

4.     The notifiable interests include interest held on behalf of authorized unit trust schemes in
    the U.K., notwithstanding the exemption from reporting pursuant to Section 209 (1) (h) of the
Companies Act 1985.
5.         These notifications of disclosable interests constitute separate notifications of interest in the shares
and are combined solely for the purposes of clarity and efficiency. Nothing  herein should be taken to indicate
that FMR Corp. and its direct and indirect subsidiaries, Fidelity International Limited and its direct and
indirect subsidiaries or Mr. Edward C.  Johnson 3d act as a group or in concert in respect of the disclosed
interests, or that they  are required to submit these notifications on a joint basis.
6.         The disclosable interests arise under section 208 (4) (b) of the Act, namely where a person, not being the
registered holder, is entitled to exercise a right conferred by the holding of the shares or to control the exercise of
such rights, or under section 203 of the Act respectively.

                                                                                                             Rani Jandu

                                                       Regulatory Reporting Senior Manager, FIL - Investment Compliance
                                                                               Duly authorized under Powers of Attorney
                                                                      Dated 25 August 2004 by Eric D. Roiter, by and on
                                                                                 Behalf of FMR Corp. and its direct and
                                                                                    indirect subsidiaries, and Fidelity
                                                                               International Limited and its direct and
                                                                                                 indirect subsidiaries.

Schedule A
Security: ITV plc

(Ordinary Shares )

                             Shares Held                Management         Nominee/

                                                        Company            Registered Name
                             42,276,437                 FPM                JP Morgan, Bournemouth
                             19,062,542                 FPM                Northern Trust London
                             18,797,286                 FPM                JP Morgan, Bournemouth
                             7,472,361                  FPM                State Str Bk and Tr Co Lndn (S
                             5,288,773                  FPM                Mellon Bank
                             4,709,945                  FPM                Bank of New York Brussels
                             2,951,301                  FPM                HSBC Bank Plc
                             1,821,064                  FPM                Bankers Trust London
                             755,423                    FPM                Midland Securities Services
                             646,363                    FPM                Chase Manhttn Bk Ag FrnkFrt (S
                             343,100                    FPM                JPMorgan Chase Bank
                             69,000                     FPM                Dexia Privatbank
                             67,300                     FPM                Chase Manhattan London
                             4,078,300                  FMTC               Brown Brothers Harriman and Co
                             3,336,507                  FMTC               State Street Bank and Tr Co
                             1,619,900                  FMTC               Bank of New York
                             1,307,800                  FMTC               JPMorgan Chase Bank
                             1,292,400                  FMTC               Northern Trust Co
                             29,969,897                 FMRCO              JPMorgan Chase Bank
                             840,600                    FMRCO              Northern Trust London
                             414,900                    FMRCO              State Street Bank and Tr Co
                             277,200                    FMRCO              Mellon Bank N.A.
                             175,205,155                FISL               JP Morgan, Bournemouth
                             179,688,957                FIL                Brown Bros Harrimn Ltd Lux
                             2,020,308                  FIL                JP Morgan, Bournemouth
                             1,696,780                  FIL                Northern Trust London
                             1,573,112                  FIL                Bank of New York Brussels
                             874,029                    FIL                State Str Bk and Tr Co Lndn (S
                             849,600                    FIL                HSBC Bank Plc
                             530,051                    FIL                BNP Paribas, Paris (C)
                             198,580                    FIJ                Brown Brothers Harriman and Co
                             15,145,980                 FII                JP Morgan, Bournemouth
                             5,495,600                  FII                Bank of New York Europe Ldn
                             441,320                    FIGEST             CDC Finance
                             2,462,800                  FICL               State Street Bank and Tr Co
                             141,600                    FIA(K)L            State Street Hong Kong
                             16,472,957                 FG                 BNP Paribas, Paris

Total Ordinary Shares:       550,195,228
Current ownership            13.85%
Shares in issue:             3,972,129,751

                      This information is provided by RNS
            The company news service from the London Stock Exchange