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Tuesday 20 June, 2006


Director/PDMR Shareholding

20 June 2006

                                                                    20 June 2006

                            Announcement by ITV plc

ITV plc Deferred Share Award Plan (the Plan)

On 18 June 2004 a number of executives and directors were granted awards over
ordinary shares under the Plan based on the achievement of performance targets.
Under the Rules of the Plan shares were released on 19 June 2006.

On 19 June 2006 the Trustee sold sufficient shares at 104.75p per share to
satisfy income tax and national insurance liabilities and the balance were
retained by the participants.

Details for the directors of ITV plc are set out below.

Name                    Shares released    Shares sold for   Shares retained      Total beneficial
                                            income tax and                     holding after event
                                                  NICs and
                                          associated costs
Charles Allen                   113,071             46,454            66,617             4,075,996
John Cresswell                   17,011              6,990            10,021               362,883

Details for the PDMRs of ITV plc are as follows:

Name                     Shares released   Shares sold for income tax             Shares retained
                                              and NICs and associated
Simon Shaps                       35,307                       14,506                      20,801

Name of contact and telephone number for enquiries:


ITV                                  Tel: 020 7620 1620

Brigitte Trafford                    Communications Director
Georgina Blackburn                   Head of Investor Relations

Citigate Dewe Rogerson               Tel: 020 7638 9571
Simon Rigby
Anthony Kennaway

                      This information is provided by RNS
            The company news service from the London Stock Exchange