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Friday 12 May, 2006


Director/PDMR Shareholding

12 May 2006

                                                                     12 May 2006

                            Announcement by ITV plc

ITV plc Deferred Share Award Plan (the Plan)

On 17 March 2005 Charles Allen was granted nil-cost options over ordinary shares
under the Plan based on the achievement of performance targets.   Under the
rules of the Plan 50% of the options vested and became exercisable on 17 March

On 12 May 2006 these options were exercised, the Trustee sold sufficient shares
at 110p per share to satisfy income tax and national insurance liabilities and
the balance were retained by Mr Allen.

Details are set out below.

Name                    Shares released    Shares sold for   Shares retained      Total beneficial
                                            income tax and                     holding after event
                                            NICs and costs

Charles Allen                   232,776             95,631           137,145             4,009,379

Name of contact and telephone number for enquiries:

Simon Rigby or Anthony Kennaway

Citigate Dewe Rogerson

Tel:  020 7638 9571

                      This information is provided by RNS
            The company news service from the London Stock Exchange