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121 Media INC (OTO)

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Thursday 27 April, 2006

121 Media INC

Director/PDMR Shareholding

                                                                27th April 2006

                                121 Media, Inc.                                

                       ("121 Media") or (the "Company")                        

                            Directors' Shareholding                            

The Company announces that, Tim Bowen, Chief Financial Officer of the Company,
exercised an option on 26th April 2006 over 30,000 common shares of $0.001 each
at an exercise price of £1.58 per share. Following admission of the common
shares Tim Bowen will beneficially hold 45,000 common shares, representing 0.46
per cent. of the issued share capital of the Company, of which 10,000 common
shares are registered in the name of James Hay Pension Trustees.

Application has been made for 30,000 common shares to be admitted to trading on
AIM and dealings are expected to commence on 4th May 2006.

In addition, the Company was informed on 27th April that David Gwozdz, Director
and Senior VP Business Development and Sales for the Company, bought 2,000
common shares of $0.001 each at a price of £2.90 on 26th April 2006
representing 0.02 per cent. of the issued share capital of 121 Media. Mr Gwozdz
now holds 5,400 common shares representing 0.05 per cent. of the issued share
capital of the Company.