Ki-Bi Mobile Technologies Ltd.
23 January 2006
Ki-Bi Mobile Technologies Ltd. ('Ki-Bi' or 'the Company')
KI-BI Signs an Agreement with Carphone Warehouse for Retail Distribution of
Universal Music content for Mobile space
Ki-Bi to provide mobile content distribution platform for Universal Music
January 23, 2006: Mobile content distribution specialist Ki-Bi Mobile
Technologies announces today at the MIDEM event in Cannes, France, an agreement
to provide the Ki-Bi cardsTM to leading mobile phone retailer Carphone
Warehouse. Under the deal, Ki-Bi will provide Carphone Warehouse with a series
of branded Ki-Bi cardsTM containing cutting edge content from Universal Music
Mobile. The cards will be retailed in selected Carphone Warehouse stores as the
first step in what is planned to be a company wide initiative for the retail
distribution of physical mobile content.
The initial deal will be for three cards. One will provide content from
chart-toppers The Pussycat Dolls and the other two will offer generic indie and
urban music such as ringtones, wallpaper and realtones. The cards will be
retailed at between £2.99 and £4.99. Consumers buying the Ki-Bi cards will
receive multiple 'pre-paid' downloads in excess of the card's face value. All
subsequent downloads will be reverse billed to the consumer's mobile phone.
The initial roll out to the selected Carphone Warehouse stores will be supported
by point of sale material, marketing and staff incentives and training.
Richard Cohen, European Sales Director, Ki-Bi, said: 'This deal is further
validation of the Ki-Bi platform and is a new and exciting route to market for
our product. This sort of deal, with a leading retailer and a cutting edge
content provider, shows how The Ki-Bi Card can act as the conduit to get content
into stores in a way that has not been possible before.'
Jonathan Hook, Strategic Development Director, Carphone Warehouse, said:
'Selling content through physical retail in the past has been a complicated and
clunky user experience. Ki-Bi changes this by offering customers an easy and
compelling way to get access to the content they want. This is a customer driven
initiative as we aim to give customers great content at a competitive price and
giving the customer full control over their spend on the content they want.'
Ki-Bi Mobile Technologies Ltd
Ehud Levy +972 3 606 1122
Harry Chathli, Clare Irvine +44 20 7929 8989
About Ki-Bi Mobile Technologies Ltd.
Ki-Bi provides innovative technological solutions for physical distribution and
marketing of content and applications for mobile handsets. The Company's
business model is based upon the sale of electronic content cards ('Cards') and
sharing of the revenues from the content distributed through the Cards. Ki-Bi
became publicly traded on AIM in London in May 2005 (LSE: KIB).
Content such as ringtones, music, video and games for mobile handsets is
currently distributed mainly by over-the-air downloads into handsets, but there
are technological, logistic and marketing barriers to traditional physical
distribution of such content via retail outlets. Ki-Bi provides a solution for
the tangible distribution of mobile content based on a combination of
proprietary consumer electronics devices and central management server systems.
The Ki-Bi card, with its high perceived value and mass market appeal, is
specifically designed to lead mobile content product categories in the retail
and promotional space. During the past two years, Ki-Bi has established
relationships with global leaders in the mobile market such as Motorola,
Ericsson, Orange, O2, Sun Microsystems, Siemens and others. For more
information, please visit www.ki-bi.com.
About The Carphone Warehouse PLC
Since trading began in 1989 The Carphone Warehouse Group has achieved phenomenal
growth. Their aggressive expansion plans have made them the largest independent
retailer of mobile communications in Europe. They are now in 10 countries and
have over 1,500 stores. They believe their continued success lies in their
ability to offer customers a better mobile life - by anticipating and catering
for their mobile needs at every turn. For more information, please visit
About Universal Music Mobile
Universal Music Mobile (UMM) is the first significant commitment by a major
music company to capitalize upon the convergence of the mobile phone market with
the worldwide demand for music and entertainment content on portable devices.
Universal Music Mobile has since become a global leader in the sector, active in
more than 50 countries in Europe, Asia Pacific, Latin America and South Africa.
Dedicated to extending the reach of UMG artists and properties in the mobile
world, the company provides content and operating services to more than 75
telcos and B2C service providers. These include the entire range of mobile
personalization services, from ringtones, mastertones and ringbacks, to
Multimedia Messaging Service (MSS), voicemail greetings and games.
This information is provided by RNS
The company news service from the London Stock Exchange