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UBS AG (0KZH)

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Thursday 30 June, 2005

UBS AG

SAR 3 - ITV PLC

UBS AG
30 June 2005





                                                                      FORM SAR 3



                           DISCLOSURE OF ACQUISITIONS

       (Rule 3 of The Rules Governing Substantial Acquisitions of Shares)




Name of acquirer                                UBS AG London Branch

Beneficial owner, if different from above




Names of any other persons acting by agreement
or understanding (see SAR 5)
Company dealt in                                ITV  PLC

Class of voting shares (eg ordinary shares)     ITV PLC CNV SHS 10P

Date of acquisition                             29June 2005





Number of shares acquired                       1,025,698

Number of rights over shares acquired #
Nature of rights over shares




Total holding of voting shares (and percentage  21,490,877 - 17.36%
of total voting shares in issue)

Total holding of rights over shares (and
percentage of total voting shares in issue)

Combined total holding (and percentage) of      21,490,877 - 17.36%
voting shares and rights over shares





Date of disclosure                              30 June 2005

Contact name                                    Angela Huff

Telephone number                                020 756 84981




#  See the definition of 'rights over shares' in the Definitions Section of the
SARs.



For details of the SARs disclosure requirements, see SARs 3 and 5 and their
Notes which can be viewed on the Takeover Panel's website at
www.thetakeoverpanel.org.uk.






                      This information is provided by RNS
            The company news service from the London Stock Exchange