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Monday 27 June, 2005



27 June 2005

                                                                      FORM SAR 3

                           DISCLOSURE OF ACQUISITIONS

       (Rule 3 of The Rules Governing Substantial Acquisitions of Shares)

Name of acquirer                                UBS AG London Branch
Beneficial owner, if different from above

Names of any other persons acting by agreement
or understanding (see SAR 5)
Company dealt in                                ITV  PLC

Class of voting shares (eg ordinary shares)     ITV PLC CNV SHS 10P

Date of acquisition                             24 June 2005

Number of shares acquired                       777,012

Number of rights over shares acquired #
Nature of rights over shares

Total holding of voting shares (and percentage  20,219,038  16.34%
of total voting shares in issue)

Total holding of rights over shares (and
percentage of total voting shares in issue)

Combined total holding (and percentage) of      20,219,038    16.34%
voting shares and rights over shares

Date of disclosure                              27 June 2005

Contact name                                    Angela Huff

Telephone number                                020 756 84981

#  See the definition of 'rights over shares' in the Definitions Section of the

For details of the SARs disclosure requirements, see SARs 3 and 5 and their
Notes which can be viewed on the Takeover Panel's website at

                      This information is provided by RNS
            The company news service from the London Stock Exchange