8 March 2005
Ulster Television plc wins Ofcom Licence
for new Belfast FM Radio Station
Ulster Television plc ('UTV' or the 'UTV Group') announces that it has been
awarded the new Ofcom FM radio licence for Belfast and the surrounding area, a
catchment of 750,000 adults.
UTV aims to have U105 on air by early 2006. It will be aimed primarily at
adults aged 45 plus, providing a mixture of topical speech and a wide choice of
Roy Bailie, Chairman of U105 said: 'We are absolutely delighted to win this
licence against stiff competition from local, national and international radio
'The radio station will inherit immediately the brand strength of UTV which our
research revealed will enhance early take-up and drive listener loyalty. Our
plans include a substantial marketing budget of more than £2 million to ensure
U105 has a high profile and widespread awareness in its formative years.'
John McCann, Group Chief Executive, UTV said: 'UTV has a demonstrable track
record in providing successful local television and radio services. U105 will
be part of this long-established, successful media group, operating to the
highest standards of public company governance and regulatory compliance, with
a strong balance sheet and a track record of excellent financial performance.'
U105 will broadcast on 105.1 FM to Belfast and the surrounding area, and on the
Freeview digital TV platform to all of Northern Ireland.
For further information contact:
Head of Press and PR, UTV Tel: +44 28 9026 2188