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Friday 11 February, 2005



11 February 2005

11 February 2005

                            ITV SELLS SUPERHIRE LTD

ITV plc has completed the sale of Superhire Limited, a prop hire business,
together with the freehold property it occupies, for a cash consideration of
£8.2 million which will be used to further reduce ITV's borrowings. The
purchaser is Space Holdings Limited, a privately owned company. The sale
represents a further stage in ITV's disposal programme of non-core assets.

ITV has now raised more than £268 million from the sale of non-core businesses
and assets in the last 6 months.

ITV's ownership of Superhire originates from Carlton's acquisition of the
business in 1984.



ITV                                                       Tel: 020 7620 1620
James Tibbitts - Company Secretary and Director of IR
Brigitte Trafford - Communications Director

Citigate Dewe Rogerson                                    Tel: 020 7638 9571

Simon Rigby
Anthony Kennaway

                      This information is provided by RNS
            The company news service from the London Stock Exchange