Interactive Prospect TargetingHdgs
28 January 2005
For release 11.25am 28 January 2005
Interactive Prospect Targeting Holdings Plc:
Interactive Prospect Targeting Holdings Plc ('IPT' or 'the Company'), one of the
UK's leading online direct marketing companies, announces that it has sold its
entire shareholding in Allegran Limited ('Allegran' or 'the Company'), a
London-based on-line marketing services company, for £450,000 in cash.
This shareholding, which arose as part of the consideration for services
provided to Allegran by IPT, has not previously been recognised in the financial
statement of IPT due to uncertainty as to its realisable value.
For further information contact:
IPT Plc Tel: 020 7932 4100
Canaccord Capital (Europe) Limited Tel: 020 7518 7343
Binns & Co PR Ltd Tel: 020 7786 9600
IPT was admitted to trading on AIM on 9 December 2004. It operates in two
overlapping marketplaces: direct marketing and online marketing. Its Directors
believe that the Company has no single competitor across all of its diverse
products and services.
IPT has created and maintains a range of websites to collect consumer data,
primarily via online questionnaires. Since inception, IPT has processed
information from in excess of 72 million such questionnaires. The Company has
formed a number of online marketing partnerships which generate for IPT an
average of over 100,000 new registrations from consumers every month. Data
collected enables IPT and its clients to send targeted offers by email, post,
telephone and SMS.
IPT has also developed a range of complementary online marketing services
including email delivery, database and microsite management and market research.
Allegran Limited delivers advertising and subscription services over an estate
of free to enter gaming and paid for content sites.
Nielsen Net//Rating has ranked its first site, LoopyLotto (www.loopylotto.com),
in the Top 10 UK Gambling sites. LoopyLove (www.loopylove.com), one of its more
recent sites, is one of the Top 3 UK Dating sites and one of the world's most
visited web sites.
Allegran currently operates 6 websites.
This information is provided by RNS
The company news service from the London Stock Exchange