19 October 2004
19 October 2004
YooMedia makes a date with ITVi anytime and Sky Active
YooMedia, the interactive entertainment group, is to offer one of the UK's
best-known dating services to ITV viewers in digital satellite homes, via an
interactive link to its Dateline service within Sky Active. ITV is the UK's
biggest commercial broadcaster and is launching its new ITVi anytime service on
ITV 1 and ITV 2 on Sky this month.
Dateline has already enjoyed success on the Sky Active TV portal, with dating
the second most popular interactive TV service after games. The extension of Sky
Active's services to ITVi anytime will mean that viewers can press the red
button to try out interactive dating from the comfort of their own home. They
can search Dateline's huge online database of lonely hearts by following the
simple on-screen instructions.
The link from ITV's anytime interactive services menu (ISM) will be supported by
cross-promotion from commercial and promotional airtime and eTV applications
that drive viewers directly from relevant programmes to the service
ITV's long association with dating programmes in peak time means it can offer a
specialised mass audience receptive to participating in dating and community
David Docherty, chief executive of YooMedia, said: 'It is great to see ITV
embracing interactive applications for its channels with such enthusiasm and it
is a measure of the pre-eminence of the Dateline brand that we have been chosen
as a partner.'
David Docherty, chief executive, 020 7462 0870
John Murray, partner, 020 7236 5630
Heidi Bruckland, Sky press office, 020 7705 3275
YooMedia plc is an interactive media group that has built strong, deep content
businesses in the areas of dating, games, gambling and chat across interactive
TV, Internet and mobile communication channels.
Its brands include YooPlay, the only gaming channel available on all four
digital TV platforms; Fancy-a-flutter, one of the leading gambling channels on
the Sky Digital Interactive Platform; and YooChat, the only interactive TV chat
service in the UK. It owns a portfolio of dating agencies, including Dateline,
Club Sirius, Avenues and Simply Love, and has already introduced a Dateline
dating service on Sky Active.
YooMedia has also pioneered the use of mobile phones to interact in real time
with TV and radio programmes. The Trigger TV technology, which is exclusive to
YooMedia and protected by a worldwide patent, has been successfully trialled
with the BBC and Turner Broadcasting.
The group's public sector arm, iPublic, has been selected by the government as
the only dedicated interactive TV company for the E-voting Framework. It also
recently acquired MMTV Limited, which holds the contract to deliver NHS Direct
information via interactive digital television platforms.
YooMedia's partners include Sony Digital, which has a substantial shareholding
in the group and a seat on the board.
YooMedia plc is quoted on the Alternative Investment Market.
About Sky Active
Sky Active can be accessed via the interactive button on the Sky digital remote
control or by pressing the red button whilst watching one of the Sky Channels,
such as Sky One (Sky digital channel 106). One of the key benefits of Sky Active
is that many applications can be accessed while viewers continue to watch their
favourite TV programmes. Over 56% of the UK's 16 million digital satellite users
have pressed the red or interactive button on the Sky remote.
This information is provided by RNS
The company news service from the London Stock Exchange