10 May 2004
Agreement Reached on Use of ITV Brand and SMG Digital Spectrum
The Board of SMG plc ('SMG') announces that it has reached agreement with ITV
plc on the use of the ITV brand name and the use by ITV plc of SMG's digital
spectrum in Scotland.
The agreement ensures ITV plc's rights to use the ITV name for the ITV plc
corporate identity it adopted at the time of the merger of Granada plc and
Carlton Communications plc.
As part of this agreement, SMG has also extended its permission for ITV plc to
use some of the digital spectrum of Scottish TV and Grampian TV to transmit its
own services. ITV plc currently uses this spectrum to broadcast its wholly-owned
digital channels, ITV2 and ITV News.
Furthermore, agreement has been reached on a number of other issues including:
the cross-promotion of ITV2 and ITV News on the Scottish TV and Grampian TV
franchises; programming arrangements for ITV branded channels; and the
outsourcing of certain administration functions of the ITV Network Centre to ITV
plc. Financial details of this agreement are confidential, due to their
Commenting on this agreement, Andrew Flanagan, Chief Executive of SMG, said:
'The ITV name has significant value to all ITV franchise-holders and is
synonymous with high quality British television. I'm pleased that we have
reached this agreement with ITV plc which clarifies the use of the ITV brand by
Scottish TV, Grampian TV and ITV plc.'
10 May, 2004
Callum Spreng 0141 300 3640
Corporate Affairs Director
James Hogan 020 7404 5959
This information is provided by RNS
The company news service from the London Stock Exchange