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Taylor Nelson Sofres (TNS)

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Tuesday 11 June, 2002

Taylor Nelson Sofres


Taylor Nelson Sofres PLC
11 June 2002

          Taylor Nelson Sofres extends online ad tracking capabilities

Taylor Nelson Sofres, a world leader in market information, has acquired the
business and assets of Evaliant Media Resources LLC (Evaliant), a leading
international provider of online advertising data and analysis tools. The
business will be combined with the online adtracking division of TNS CMR,
enhancing its strong position in this dynamic market.

Founded in 1998, Evaliant has rapidly established itself in the market and
tracks over 100,000 brands and products across websites worldwide, spanning many
categories, including, financial, healthcare, IT, sporting goods, books and
travel. Evaliant has built an impressive client base which includes America
Online, Yahoo!, CNN, The Wall Street Journal, Financial Times, BBDO, Havas and
DoubleClick. Using its sophisticated proprietary 'spidering' technology, which
automatically detects and records changes made to web pages, Evaliant is the
only company to provide in-depth online ad data, and capture new advertising and
advertisers on a daily basis.

Evaliant's turnover for the year ended 31 December 2001 was US$2.3 million and
net assets at that date were US$859k. The company employs 17 people and the
senior management team will remain with the business.

Commenting on the acquisition, Chief Executive Mike Kirkham, said: "Evaliant has
made a significant investment in its "spidering" technology, creating one of the
best proprietary systems in the industry. By combining this technology with the
TNS CMR client base and marketing expertise, we will build on our leading
position in this fast moving market. We will use the geographic spread of our
Media Intelligence sector to offer this technology to clients around the world."

For further information, please contact:

Mike Kirkham, Chief Executive

+44 (0)20 8967 4022

David Lowden, Finance Director

+44 (0)20 8967 4009

Margaret George, Citigate Dewe Rogerson

+44 (0)20 7638 9571

Email to:

Note to editors

About Taylor Nelson Sofres

Through its international network of 230 offices in more than 50 countries,
Taylor Nelson Sofres provides market information services in over 80 countries
to national and multi-national organisations. It is ranked as the fourth largest
market information group in the world. Further information on Taylor Nelson
Sofres is available from the corporate website:

                      This information is provided by RNS
            The company news service from the London Stock Exchange