Taylor Nelson Sofres PLC
1 May 2001
Taylor Nelson Sofres builds on its media tracking services in US
Taylor Nelson Sofres, a world leader in market information, has acquired
Adscope, a provider of advertising tracking services in the US. The
acquisition further strengthens its existing activities in this area.
Established in 1981, Adscope is based in Oregon and will be run as a division
of CMR, the largest provider of strategic advertising tracking services in the
US, acquired by Taylor Nelson Sofres in June last year. Adscope provides
continuous monitoring of business-to-business advertising expenditure,
primarily for high-technology publications. Its clients include advertisers,
publishers, media buyers and advertising agencies and the company tracks
nearly US$7 billion in advertising expenditure annually.
Adscope's turnover for the year ended 31 December 2000 was US$1.0 million and
net assets at that date were US$14,000. It employs 18 people and is currently
wholly owned by its president, who will remain with the business.
Commenting on the acquisition, Jean-Michel Portier, Head of Taylor Nelson
Sofres Media Intelligence sector, said:
'The activities of Adscope bring additional expertise to CMR and the
acquisition reinforces our leading position in advertising expenditure
tracking in the US. CMR already sources data from Adscope and is aware of the
quality and reliability of its work.
'Our business is about market measurement and media monitoring is one of the
most dynamic areas in which we operate. As advances in technology increase the
range of media to which consumers are exposed, the demand for competitive
advertising intelligence also rises.'
For further information, please contact:
Tony Cowling, Executive Chairman
+44 (0)1372 825 900
Janis Parks, Investor Relations Manager
+44 (0)20 8967 1584
Margaret George, Citigate Dewe Rogerson
+44 (0)20 7638 9571
Email to: Janis.Parks@tnsofres.com
Note to editors
Through its international network in more than 50 countries, Taylor Nelson
Sofres provides market information services in over 80 countries to national
and multi-national organisations. It is ranked as the fourth largest market
information group in the world. Further information on Taylor Nelson Sofres is
available from the corporate website: www.tnsofres.com.