Orbital Software Holdings PLC
2 April 2001
For Immediate Release 2 April 2001
ORBITAL SOFTWARE HOLDINGS PLC
ANNOUNCES STRATEGIC LICENSING AGREEMENT WITH CLEARLYBUSINESS.COM LTD.
Orbital Software Holdings plc ('Orbital Software') today announces its biggest
European software deployment to date with Clearlybusiness.com Ltd. ('
Clearlybusiness.com'). Clearlybusiness.com, backed by Freeserve plc and
Barclays Bank, was set up in 2000 as a small business advice and services
website. Through the use of Orbital's OrganikTM technology all 60,000
Clearlybusiness.com customers will now be able to ask business-related
questions in 'plain English' and have them answered by small business advisors
and industry experts and their peers.
Under the terms of the agreement Clearlybusiness.com will license Orbital's
OrganikTM software, allowing the creation of the 'Clearlybusiness Question and
Answer Service'. This will be an interactive online community forum enabling
any owner or manager within the small business community to ask business
questions and receive answers from small business advisors and industry
experts and their peers, thus ensuring knowledge to be shared in an open,
Organik, Orbital's unique patented technology, creates and dynamically updates
profiles of users' interests and expertise, whilst building an extensive
knowledge database, recording all the questions asked and all answers given by
users. This agreement supports Orbital's strategy of further developing its
Internet Portal Market, bringing affordable solutions to developing companies.
It also supports Clearlybusiness.com's key aim which is to increase the
survival and growth prospects of small businesses, freeing up owner managers
from the day to day bureaucracy involved in running a business, and giving
them access to the kinds of information, and cost and efficiency benefits that
have previously only been available to larger companies in the UK.
The 'Clearlybusiness Question and Answer Service' went live in January and
was directly promoted throughout Barclay's 1700 branch network and it is
anticipated that it will increase repeated visits to the site
Kevin Dorren, CEO of Orbital Software, commented:
'Organik's profiling technology creates detailed, continuously updated
profiles of each user enabling Clearlybusiness.com to better understand their
customers' views and concerns. It is therefore invaluable information for the
creation of new services on the portal.'
Stephen Shelley, Managing Director of Clearlybusiness.com, continued, by
'The value of Orbital's software lies in its ability to link people together
with questions and answers, building a real community, and creating a library
of experience and knowledge which our customers can access. It is our
intention to make Clearlybusiness.com the destination for small business to
seek advice and get answers to their business questions. The Interactive
Questions and Answers forum powered by Organik is pivotal to this new
For further information, please contact:
Orbital Software Tel: +44 (0) 131 348 3000
Kevin Dorren, Chief Executive Officer
Brian Gray, Chief Operating Officer
Buchanan Communications Tel: +44 (0) 20 7466 5000
Nicola How / Isabel Petre
Notes to Editors
About Orbital Software:
Orbital Software is a leading provider of scalable, person-to-person, Q&A
infrastructure for Internet and corporate portals. Orbital's Organik software
brings people and information together, creating an environment in which users
can ask questions, find experts and share knowledge. Orbital creates online
expert communities that help boost web site traffic, improve customer
satisfaction and foster user productivity.
Founded in 1995, Orbital has European headquarters in Edinburgh, UK with US
headquarters in Boston, MA. Additional information about Orbital Software and
its complete product line can be accessed on the World Wide Web at http://
Clearlybusiness.com, the new small business advice and services website backed
by Freeserve plc and Barclays plc, is the first site to bring together the
full range of services required to set up and run a successful business from
legal services, buying and selling online to chasing bad debts. There are now
over 300 articles giving advice on all aspects of small business management as
well as 30 strategic partners offering competitive products and services often
well below the cost of buying offline.
The website can be accessed at www.clearlybusiness.com, and is also
distributed from the Barclays branch network (1700 nationwide), selected PC
World outlets (70 nationwide), as well as direct access from Freeserve, the
UK's leading Internet Service Provider (ISP), and Barclays' online banking.
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