FI Group PLC
29 March 2001
29 March 2001
F.I. GROUP LAUNCHES NEW BRAND AIMED AT INCREASING STAKEHOLDER VALUE
F.I.GROUP PLC (FI), the IT Services company, specialising in business
consulting, IT and outsourcing, today launches its new brand. The company will
hold an Extraordinary General Meeting on 26 April 2001, when it will ask
shareholders to vote for a change of name.
Executive Chairman, Hilary Cropper CBE, commented:
'We are re-branding for long-term gain not short-term expediency. We are doing
so in direct response to feedback from our clients and our staff. Over the
past few years we have extended our range of services through significant
acquisitions and strong organic growth. We have inherited a multitude of
company names and brands and no existing name emerged with the right
attributes and strength to carry the company forward internationally. Today we
operate as one organisation of integrated specialist teams working together
across the world. Re-branding is a critical commercial step to ensure we punch
our full weight as an international force.'
The re-branding programme involves every aspect of the whole organisation.
Client and staff feedback was fundamental to the chosen position and new name
for the company. Several thousand new names are registered each week and 98%
of the names in the English Dictionary have already been registered as dot
coms. So the company sought a new brand name that was unique, could be used in
chosen worldwide markets and represented the brand values. The two month
process involved extensive linguistic, domain name and registration checks.
The name finally chosen was Xansa. The name is easy to say and read in all
major market places and has clear phonetic links with 'Answer'. The other
inspiration has been the Sanskrit word 'SANSKAR' which, among its many
meanings, also refers to culture and values which are internalised from past
experience and determine future actions.
The company already has strong, long-term relationships with its blue-chip
clients. Xansa can now further harness its potential by offering seamless
integration of its services to these clients who need to transform their
business capability. The company will focus on selected international business
markets - Financial Services, Utilities, Telecommunications, Pharmaceuticals,
Industry & Commerce, Aerospace & Defence. It will also continue to service UK
FI works for some of the world's most respected organisations including AXA
Sun Life, Barclays, BT, Bank of Scotland, Deutsche Bank, GlaxoSmithKline, HM
Customs & Excise, Hutchinson, Pfizer, Texas Utilities and Tesco.
Executive Chairman, Hilary Cropper, said:
'This is not just about a new name and a new image, it is a new opportunity to
demonstrate to our clients the full value of what we can deliver. Our staff
are excited and enthusiastic about the new opportunities opening up to them
and looking forward to operating as one organisation with common communication
systems right across the world.
We now need our shareholders to give the new brand their full support with a
resounding YES vote at the EGM. Over 90% of our employees are shareholders and
around 25% of the equity is owned by the Employee Trust and employees
directly. We have established voting facilities for them in all countries in
which we operate - Europe, the USA, India and Asia Pacific.
The Xansa image is bright, modern and powerful and I'm confident that we've
got it exactly right.'
For further information:
Hilary Cropper, Executive Chairman
Tricia Gardom, Group Communications Director
Tel: 01442 233339
On 29 March only Tel: 020 7831 3113
Giles Sanderson / Ben Atwell
Tel: 020 7831 3113
Pictures are available at www.newscast.co.uk
F.I.GROUP is a leading supplier of IT services for major organisations
worldwide, specialising in business consulting, information technology and
outsourcing. The Group's global operations cover the UK, USA, Continental
Europe, India and Asia Pacific.
F.I.GROUP's portfolio includes First Banking Systems (a joint venture with The
Bank of Scotland), IIS Infotech, its Indian organisation which provides an
offshore delivery capability, and change management and IT consultancy firms
OSI and Druid. These are supported by FI's further capabilities in skills
transfer and resourcing.
Further information is available at www.figroup.co.uk