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House Of Fraser PLC (HOF)

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Friday 12 January, 2001

House Of Fraser PLC

Christmas Trading Statement

House Of Fraser PLC
12 January 2001


            HOUSE OF FRASER PLC ('House of Fraser')

                       TRADING STATEMENT


House  of  Fraser today reported a continuation of  its  strong
sales performance this year with cumulative like for like sales
growth of 6.0% for the 23 weeks to January 6th.

Within this, the Christmas Trading period, covering the 7 weeks
to  6th  January,  saw total sales growth  of  4.5%.   This  is
particularly  encouraging on top of the 10% total sales  growth
reported for the same 7 weeks last year.

These  results  represent continued market share  increases  in
cosmetics and all the Fashion areas of the business, and  gross
profit  margin rates in line with last year over both the  half
and full year.

The  two  major  refurbishments at Oxford Street and  Guildford
were  completed in the Autumn, adding a total of 80,000  square
feet  trading  space.  Both stores have traded  strongly  since
opening.

House  of Fraser's Preliminary Results for the year ended  27th
January 2001 will be published on the 28th March 2001.

The  Chief  Executive of House of Fraser,  John  Coleman,  said
today:  'The  significant sales growth which  House  of  Fraser
continues to achieve reflects our strong merchandise offer  and
our  position as Britain's leading retailer of designer brands.
We are particularly pleased by our sales over the Christmas and
January trading periods, as these were up against a very strong
Millennium-driven performance in the same period last year.'




Further enquiries:

House of Fraser Plc                          Square Mile BSMG
John Coleman - Chief Executive               David Simpson
David  Adams  - Finance Director             Tel:020 7601 1060
Tel:  020 7963 2427