Taylor Nelson Sofres PLC
4 May 2000
Taylor Nelson Sofres wins major TV contract in Singapore
Taylor Nelson Sofres, a world leader in market information and television
audience measurement, announces that it has been awarded the contract for
television audience measurement in Singapore by The Media Corporation of
The contract will run for five years from January 2001 and will measure
television audience viewing in 750 households, using the new TARiS 5000 series
PeopleMeter. Taylor Nelson Sofres has won this business from the present
incumbent and against strong international competition.
The 5000 series PeopleMeter incorporates Taylor Nelson Sofres' PictureMatching
technology, which is already used in over 7,000 households in nine countries
and will also feature Arbitron's patented audio encoding system, to identify
Singapore domestic TV stations.
The 5000 series PeopleMeter will first see live operation in the expanded UK
single source panel, tvSPAN, which is being increased to 3,000 households from
'We are delighted to have won this prestigious contract, which further
strengthens the group's international presence in television audience
measurement. Asia Pacific is an important market for us. In China we have
recently launched a PeopleMeter service in Shanghai, building on our existing
city services in Guangzhou and Beijing and we are extending our metered
service nationwide, while in Korea we have just set up a new panel,' comments
Mike Kirkham, Director, Taylor Nelson Sofres.
'This win illustrates the versatility of the new 5000 series PeopleMeter,
which takes a modular approach to TV metering. The combination of Arbitron
audio encoding for the detection of the major domestic Singaporean channels
and PictureMatching for other domestic and spill-in channels from Malaysia and
Indonesia, provides a robust and flexible approach to channel detection.'
Note to editors
Taylor Nelson Sofres
Through its international network of more than 150 offices in over 40
countries, Taylor Nelson Sofres provides market information services in over
80 countries to national and multi-national organisations. It is ranked as the
fourth largest market information group in the world.
Taylor Nelson Sofres, an international leader in media research and TV
audience measurement, has been associated with TV measurement for over 30
years in many countries across the world. As an innovator, Taylor Nelson
Sofres was the first company to introduce the modern PeopleMeter, which has
become the international standard in television research.
TARiS (Television Audience Research and Information System) is Taylor Nelson
Sofres system for television audience measurement. It comprises a complete
range of metering equipment together with polling and processing software and
a range of PC analysis systems. Significant investment in new technology
provides the group's growing number of associates and partners with leading
edge solutions for monitoring television audiences. The investment will
continue and it is through this international association that Taylor Nelson
Sofres and its partners have remained at the forefront of TV audience research
across the world.
The Arbitron Company
Arbitron is an international media and marketing research firm serving
broadcasters, advertisers and advertising agencies in the US and Europe.
For further information, please contact:
Mike Kirkham, Director +44 (0) 208 967 0007
Janis Parks, Investor Relations Manager +44 (0) 208 967 1584
Margaret George, Citigate Dewe Rogerson +44 (0) 207 638 9571
Email enquiries to Janis.Parks@tnsofres.com