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Taylor Nelson Sofres (TNS)

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Monday 02 August, 1999

Taylor Nelson Sofres

Acquisition

TAYLOR NELSON SOFRES PLC
2 August 1999


     Taylor Nelson Sofres acquires major Dutch market information group

Taylor  Nelson  Sofres,  one  of  the  world's  leading  market  information
companies,  announces  that  it  has further strengthened  its  international
network through the acquisition of NIPO, the largest market information group
in the Netherlands.

An initial payment of NLG 42.0 million (£12.7 million) was made on completion
to  the former shareholders of Integres Holding B.V., the holding company  of
the  NIPO group.  The consideration was satisfied by NLG 38.9 million  (£11.8
million) in cash and the balance by the issue of 585,098 new ordinary  shares
in  Taylor  Nelson Sofres plc.  The new ordinary shares, which will represent
0.16  per  cent of the issued capital, will be issued credited as fully  paid
and  will rank pari passu in all respects with the existing ordinary  shares.
In  addition,  two deferred payments, dependent on the level of profit  after
tax  and totalling no more than NLG 68.0 million (£20.6 million), may be made
in 2000 and in either 2003 or 2004.

In  the  year ended 31 December 1998, the company being acquired had turnover
and profit before tax of NLG 72.7 million (£22.0 million) and NLG 4.5 million
(£1.4 million) respectively and net assets at that date of NLG 36.3 million
(£11.0 million).

Tony   Cowling,  Taylor  Nelson  Sofres  Executive  Chairman,  said:'This
acquisition  gives  Taylor  Nelson Sofres the  leading  position  in  another
European  market  and  reinforces our position as one  of  the  major  global
providers  of market information.  We are delighted to welcome  NIPO  to  the
group.'

All figures have been translated into £ sterling at the rate of £ = NLG 3.30.

Information on NIPO
NIPO group provides a full range of research and analysis services to a broad
range  of  blue  chip  multi-national companies,  government  and  non-profit
organisations.  It operates principally in the Benelux countries but also has
a  wholly-owned  subsidiary  in  Hong  Kong  and  employs  over  300  people.
Approximately 30 per cent of its 1998 turnover related to research  conducted
internationally or for international clients.

NIPO  is the leading provider of customer satisfaction, customer loyalty  and
mystery shopping research in the Dutch consumer markets, as well as having an
estimated
60  per  cent of the Dutch business to business market.  It is also  strongly
represented in the telecommunications, media and financial services  sectors,
where Taylor Nelson Sofres is a world leader.

NIPO  has  a strong reputation for its innovative approach to market research
activities  and  has  been  a driving force in expanding  and  deepening  the
research  market.   The  company  has  pioneered  the  application   of   new
technologies  and continues to focus its research and development  activities
in this increasingly important area.

Most  recently,  it  launched the first PC/Internet-based  Computer  Assisted
Personal  Interviewing in the Netherlands, a growing service which  currently
has  access to 8,300 households.  It has developed dedicated market  research
software for Computer Assisted Telephone and Personal Interviewing (CATI  and
CAPI)  and now licenses its software packages for data collection, processing
and  analysis  to some 150 companies in 39 countries around  the  world.   In
addition,  NIPO  has  successfully developed a  number  of  branded  research
products.

Founded in 1945, NIPO B.V., which accounted for over 92 per cent of the 
group's  turnover  in  1998, has more than 50 years of sustained sales  and 
profit growth.

Management
NIPO's  well-proven  and  established  senior  management  team,  which  has
successfully developed the business in recent years, will be staying with the
group  and  Theo Hess, Managing Director, will be joining the  Taylor  Nelson
Sofres Executive Committee.

Comment
Tony  Cowling,  Taylor  Nelson  Sofres Executive  Chairman,  said:'We  are
delighted  to  welcome  NIPO,  one  of the great  names  in  European  market
research, into the group.'

'The  acquisition gives us a major presence in this key market - one of  the
largest  users  of market information in the world.  NIPO has a  high-quality
customer  base, including a number of Netherlands-based multi-nationals  and,
through  the worldwide Taylor Nelson Sofres network, we will increase greatly
its opportunities for international business.

'NIPO's  innovative approach to product development and its fully-automated
data collection capabilities fit well with Taylor Nelson Sofres' emphasis  on
high  technology  and the development of branded research services.   We  are
excited  that another excellent company is joining our group and look forward
to  benefiting  from  an  exchange  of ideas  and  skills  with  its  highly-
experienced management team.'

Theo  Hess,  Managing  Director  of NIPO, added: 'As  our  leading  clients
increasingly  pursue  global  sales  and  marketing  strategies,  a   growing
proportion  of  market  research is being commissioned  on  an  international
scale.   To  develop  the full potential of NIPO's people  and  services,  we
wanted to become part of a global organisation.
With  so  much in common between us, and our shared co-operation  within  the
Gallup  International  Association, Taylor  Nelson  Sofres  was  the  obvious
choice.'

For further information, please contact:

Tony Cowling, Executive Chairman                        +44 (0) 1372 803 403
David Lowden, Finance Director                          +44 (0) 181 967 4009
Ted Vonk, Director Research Development,
     NIPO                                               +31 20 522 5910
Janis Parks, Investor Relations Manager                 +44 (0) 181 967 1584
Alex Brown, Citigate Dewe Rogerson                      +44 (0) 171 638 9571


Note to editors
Through  its  network of over 100 offices in more than 30  countries,  Taylor
Nelson  Sofres provides market information services to leading  national  and
multi-national organisations operating in over 80 countries.  It is ranked as
the world's fourth largest market information group.

NIPO  B.V.  was founded in 1945.  In 1996, it was sold by its co-founders  to
the  management  and  employees, at which time the holding  company  Integres
Holding  BV  was  created.   In  the same year, Integres  acquired  Veldkamp,
founded  in  1958,  which has a strong market position in the  media  sector.
Subsequently, it took an interest in companies in Luxembourg and  Hong  Kong.
NIPO  was  a  founding member of Gallup International  in  1947  and  of  the
European Society for Opinion and Marketing Research (ESOMAR), in 1948.