Result of Placing, etc.

Kazoo3D PLC 30 March 2000 KAZOO3D PLC ('Kazoo3D' or the 'Company') SHARES IN KAZOO3D COMMENCE TRADING ON AIM Kazoo3D plc, a UK based 3D specialist, is pleased to announce that its 59.4 million ordinary shares have been admitted to trading on the Alternative Investment Market ('AIM') from 8.00 am this morning. The Company has raised £12 million (gross) following a placing with institutional investors, representing approximately 23.8 per cent. of the enlarged ordinary share capital. At the placing price of 85 pence, the Company is valued at approximately £50.5 million. Key Highlights * The proceeds will be used to build the world's largest e-commerce website for 3D content (www.kazoo3d.com) for business, consumer and educational markets; * www.kazoo3d.com will include a library of 3D models that are intended to be fun and exciting to use - ranging from business and educational 3D models to famous characters from movies and cartoons. These models can only be used with Kazoo3D's innovative software; * Kazoo3D has adopted an affinity marketing strategy to achieve rapid market penetration of its 3D software and to drive visitors to its website. Its 3D software is already licensed to Adobe Systems Inc. and Streetwise Software Inc., and Kazoo3D is in discussions with several other potential licensees; and * Kazoo3D is also discussing character equity licensing arrangements with several organisations with the intention of selling 3D images of these characters at www.kazoo3d.com. Arthur Andersen Corporate Finance is the Nominated Adviser to the Company and Charterhouse Securities is the Nominated Broker to the Company. Copies of the Admission document are available from the offices of Arthur Andersen Corporate Finance, 1 City Square, Leeds LS1 2AL. Stuart Green, Chief Executive Officer of Kazoo3D comments: 'We are delighted to have raised the funds required to implement the next exciting stage of our strategy and are encouraged by the positive reception we have been given by investors. We look forward to announcing a number of licensing and content deals over the coming months.' Enquiries: Kazoo3D plc 0114 290 0026 Stuart Green, Chief Executive Officer Arthur Andersen Corporate Finance 0113 207 7000 Philip Evans Jim Whittaker Charterhouse Securities Limited 0207 628 2030 Paul Newman David Scott Hogarth Partnership Limited 0207 357 9477 James Longfield Chris Matthews NOTES TO EDITORS Business overview Kazoo3D has two main business activities which together seek to establish and commercialise the potential mass market for creative 3D through e-commerce. 1. Kazoo3D is seeking rapid market penetration by licensing its 3D image manipulation software, the Kazoo toolkit, to independent software vendors ('ISVs'), original equipment manufacturers ('OEMs') and web merchants. The licensees pay Kazoo3D licence fees and integrate the Kazoo software into their software applications. As part of the licence agreement, all applications with integrated Kazoo software have a prominent link to the Kazoo3D website. Since May 1999, Kazoo3D has signed up a number of ISVs, including Adobe Systems Inc. ('Adobe Systems') and Streetwise Software Inc., as licensees of its software and has signed non-binding letters of intent with PhotoPoint Corporation, Photochannel Networks Inc. and DeMorgan Industries Corporation. 2. Kazoo3D will seek to meet the end user demand for 3D content by building the world's largest library of 3D models, which will be available via the Kazoo3D e-commerce site, www.kazoo3d.com. Kazoo-enabled applications purchased by consumers will include a limited number of 3D models that can be viewed and manipulated. Using the prominent link within the application, users will be able to connect to www.kazoo3d.com where they will be able to obtain further 3D models from an extensive library, including famous characters from movies and cartoons. The Company is discussing character equity licensing arrangements with several organisations. These include current negotiations with Universal Studios Licensing Inc. for the rights to the Rocky and Bullwinkle characters. The 3D models will be encoded so that they can only be used with the Kazoo software and will be categorised to enable easy browsing. These high quality 3D images will be available to consumers on a subscription or pay-per-item basis through the Company's e-commerce site. Kazoo3D was demerged from LightWork Design Limited ('LightWork Design') with effect from 1 January 2000. LightWork Design is the leading provider of component software for the photo-realistic visualisation of 3D data to the global professional design market. Business development and strategy The Kazoo3D strategy is to create consumer, business and educational markets for 3D content to PC users worldwide through the Company's e-commerce site. Previous attempts by other companies to develop 3D consumer markets appear to have focused on providing tools with which users can create 3D models. The Kazoo3D strategy differs markedly from this. Kazoo3D's approach is to provide the user with the ability to easily manipulate a pre-built stock of 3D models rather than expect that users have the specialist skills needed to create such 3D models. Consequently, the business model is structured around the licensing of pre-built 3D models. The directors of Kazoo3D (the 'Directors') believe that Kazoo3D's route to market is unique. By licensing technology that allows manipulation of 3D models to ISVs, OEMs and web merchants, a large number of potential end user consumers will have access to the functionality of Kazoo3D in a way that is extremely cost effective for the Company. Having experienced such unique functionality on a limited number of models included within the software application, consumers will be able to access www.kazoo3d.com to purchase additional models. The sale of additional 3D models in this manner is expected to be the main source of revenue for Kazoo3D. The Company is building an e-commerce site which it is intended will include the world's largest library of 3D content and will allow PC users to purchase additional 3D models. The Company intends to outsource the design and construction of the website, and expects that the specification will incorporate up-to-the-minute features to maximise the ease of use and enjoyment of site visitors. The specification will also require that operational performance of the site can be closely monitored on an ongoing basis to ensure that appropriate service levels are maintained. Using the proprietary Kazoo3D software, integrated within a wide range of products supplied by ISVs and OEMs, customers will be able to create exciting personalised content by incorporating and manipulating 3D models. These models can be used only by Kazoo-enabled customers since they are recorded in the secure Kazoo format. Whilst the majority of the Company's revenues will be generated through end users (usually consumers and business users), sales efforts are targeted at ISVs, OEMs and web merchants. Kazoo3D offers potential licensees additional functionality in their own software products, applications and services, improving the licensees' competitive offerings. The approach taken is one of partnership development, where both supplier and customer jointly develop revenue opportunities from end users. This will be accomplished through affinity marketing arrangements with licensees. A fundamental part of Kazoo3D's strategy is to ensure marketing costs per end user are minimised by the use of such affinity marketing arrangements with licensees. Adobe Systems has integrated the Kazoo toolkit into the latest release of its PhotoDeluxe product, Adobe PhotoDeluxe 4.0 Home Edition, which was released in November 1999. Adobe Systems is the market leading supplier of digital imaging software and Adobe PhotoDeluxe is the world's most popular consumer photo-editing software, with more than 25 million copies sold worldwide since its launch in 1996 (Source: Adobe Systems). Key strengths The Directors believe that Kazoo3D has a number of key strengths: * Strong management team. The management team is highly motivated with extensive experience of the 3D software market and a track record of developing and running the profitable technology company LightWork Design. * Leverage off existing markets. The integration of the Kazoo toolkit within existing ISV products via licensing agreements allows a cost effective method of reaching a global end user base. * Use of existing, innovative, proprietary technology. Kazoo3D utilises unique and innovative 3D software into which considerable development has been invested by LightWork Design over the last ten years. * Technology endorsements. The licensing agreements from high profile ISVs, OEMs and web merchants provides strong endorsement of the Kazoo3D technology solution. * Use of a secure format for representing 3D models. Kazoo3D uses a secure format that provides content control and protection thereby offering additional barriers to entry. * Ease of use and functionality. Kazoo3D allows the end user to easily create high quality customised 3D images with a level of functionality that the Directors believe is unique in the market. The market for Kazoo3D The Directors believe that the Company's 3D models will add a new learning experience and increased interactivity by offering far more detail to PC users than a static two dimensional image can ever provide, within software that is intended to be fun and exciting to use. Some examples are: * Personal photographs. 3D models can be superimposed onto personal digital photographs to give the illusion of the 3D model appearing in the original scene; * Birthday cards and calendars. Traditional formats can be enhanced using unique interactive 3D effects; * Character equity. Famous characters from movies, cartoons and games can be used for fun applications; * Business use. Companies can use 3D models for in-house training or for enriching business presentations; * Product catalogues. Users can browse and interact with business catalogues of branded products in 3D; * School projects. 3D models can be used for school assignments and projects by aligning the content with the national curriculum; and * On-line education. 3D data can be utilised as learning guides. Initially, Kazoo3D will focus on specific receptive markets and tailor its 3D models, web content and editorial features to appeal to those markets. Markets that have already been identified, analysed and are currently the focus of business development programmes are: * 3D clip art. The potential 3D clip art market is the existing consumer productivity tools market covering any application that imports clip art and allows the user to produce personalised pieces of work with graphical content, such as Microsoft Word and PowerPoint. The Directors believe the opportunity for Kazoo3D in the 3D clip art market is extremely significant. There are in excess of 60 million existing consumer productivity tools licences generating worldwide annual revenues of more than $3 billion (Source: derived from information published by Dataquest, Gartner Group, April 1998). The Company is working with approximately 50 active prospects in this market, including the largest developers of consumer productivity tools. * Photo editing. The use of computers to view, edit and share photographs has held great promise for almost a decade. However, in the last 18 to 24 months the combination of low prices for easy to use software, digital cameras and home PC scanners has created an explosion in home PC photography, a key market for Kazoo3D. In the US, the use of home PC photography programs has grown from 3.8 million users in March of 1997 to 16.7 million users in December 1999, i.e. nearly one in five home PC users are now using digital photography software. It is expected that this trend will be accelerated by the rapidly growing popularity of photo-sharing websites, such as those provided by PhotoPoint Corporation and Photochannel Networks Inc. Dedicated photo-sharing commercial websites have collectively seen 2.5 million unique home user visits in the month of December 1999 (Source: MediaMetrix Inc., February 2000). Kazoo3D's contract with the photo-editing market leader, Adobe Systems, provides the Company's entry into this rapidly expanding market. * Video editing. The Directors consider that the video editing market has all the characteristics of photo editing, but lags behind by about two years. As with photo editing, the market in the past has been predominantly in the realm of the professional user, but recent advances and significant reductions in the prices of digital video cameras have opened up a new market for consumers. Video editing software allows users to manipulate video sequences. Kazoo3D will enable users of video editing packages to incorporate exciting new 3D effects. The Company is working with the leading companies currently active in the field of video editing. The current desktop PC video editing market in the US is estimated to be worth $100 million and is growing at 35 per cent. per annum. However, vendors of editing hardware and software believe these projections do not consider the explosive growth potential of the new low end consumer- oriented products (Source: Montgomery Securities, May 1998). Financial record and current trading The business of Kazoo3D operated as a division of LightWork Design from February 1998 and was demerged from LightWork Design with effect from 1 January 2000. For the entire 23 month period to 1 January 2000, the business of Kazoo3D incurred an operating loss of £1.2 million on turnover of £0.4 million after costs of £1.6 million. Net assets at 1 January 2000 amounted to £79,000. Total expenditure during the reported period of £1.6 million includes technology development costs of £1.2 million. Revenue in the 23 month period to 1 January 2000 relates to technology licensing fees from ISV partners including Adobe Systems and Streetwise Software Inc.. Adobe Systems and Streetwise Software Inc. signed licence agreements with Kazoo3D in May 1999 and November 1999 respectively. Since 1 January 2000, the Directors have continued to progress discussions with a number of potential licensees. PhotoPoint Corporation, Photochannel Networks Inc. and DeMorgan Industries Corporation have recently signed non-binding letters of intent with the Company to license the Kazoo3D software. The Company has in excess of 100 potential licensees under active consideration. In addition, the Company is currently in negotiations with Universal Studios Licensing Inc. for the rights to the Rocky and Bullwinkle characters. Reasons for the flotation and use of the placing proceeds The Directors believe the Company has already developed a fully functional and robust product set, which is being licensed for integration by ISVs into software applications. Work is currently in progress to enhance Kazoo3D's delivery of software and content over the internet. The Directors believe that the net cash proceeds of the placing of approximately £11.2 million will enable Kazoo3D to accelerate its growth. The funds have initially been placed on deposit and will now be used to: * build and maintain a targeted high bandwidth e-commerce site with a commercial database; * acquire and license in pre-existing 3D content and convert to the Kazoo format to allow a library of 3D models to be accumulated and published quickly; * create 3D content, editorial and features for www.kazoo3d.com; * increase the number of sales and marketing staff in order to develop full business and market opportunities effectively; * undertake sales promotions to build brand awareness and increase market penetration; and * maintain research and development resources to accelerate time-to-market of new technologies. In addition, of the £11.2 million amount raised, approximately £0.5 million will be applied to repay the Company's indebtedness to LightWork Design. The Directors consider that the future growth potential of the business will be enhanced by the flotation which they feel will raise the profile of the Company in the industry, with its customers, both existing and prospective, and with potential investors. Furthermore, it is expected that an AIM quotation will also provide the Company with potential access to further capital and provide the opportunity to make acquisitions, should suitable opportunities arise, or to accelerate its expansion, through the issue of shares. The Directors Dr. Stuart Antony Green, Chief Executive Officer, aged 34 Dr. Green was a co-founder of LightWork Design where he served as Technical Director with responsibility for implementing LightWork Design's technical development strategy. More recently, Dr. Green was responsible for forming LightWork Design's Kazoo Technology Group. He has ten years of experience of team building and executive management in the software industry. Dr. Green received a Ph.D. in Computer Science from the University of Bristol in 1989 for his research into computer systems for advanced computer graphics. John Henderson Warden, Chief Financial Officer, aged 38 Mr. Warden joined Kazoo3D in March 2000 as Chief Financial Officer. He has responsibility for the financial information and systems of the Company. Recently he was the Finance Director of DBS Management plc, having joined the DBS Group in 1998, and, prior to that, held senior positions at Bon Marche Limited and GEI PLC. Mr. Warden qualified as a Chartered Accountant with Coopers & Lybrand in 1986. Dr. Richard Gordon Oliver, Non-Executive Chairman, aged 41 Dr. Oliver has served as chief executive of LightWork Design since founding the company in 1989. He has been involved in the field of computer graphics and geometric modelling for 20 years and holds a Masters degree from the University of California, Berkeley and a Ph.D. from the University of Leeds. Dr. Christopher Henry Bruce Honeyborne, Non-Executive Director, aged 59 Dr. Honeyborne spent 24 years in banking, gaining experience in a variety of roles with Lazard Brothers, Banque Paribas Group and Bank of N.T. Butterfield & Son. Since then, Dr. Honeyborne has held a number of high-profile non- executive directorships, including Yorkshire Water plc, Gremlin Group plc and Kunick plc. Roy Abrams, Non-Executive Director, aged 39 Mr. Abrams has over 16 years' international and entrepreneurial experience with blue chip, mid-market and start-up software companies. He has senior level general management, sales and marketing and detailed financial expertise. Mr. Abrams held senior positions at Lotus Development Corporation from 1990 to 1995 in both the UK and in the US. He was chief executive of Global Data Security Inc. from 1995 to 1997. He is currently the founding chief executive of Internet start-up, TecBuzz.com. He holds an MBA specialising in strategic marketing and a BA in international relations. Arthur Andersen Corporate Finance, a division of Arthur Andersen, which is authorised to carry on investment business by The Institute of Chartered Accountants in England and Wales, and Charterhouse Securities Limited, which is a member of the London Stock Exchange and is regulated in the United Kingdom by The Securities and Futures Authority Limited, are acting solely for the Company and no one else in connection with the Admission and will not be responsible to any person, other than the Company, for providing the protections afforded to the respective clients of Arthur Andersen Corporate Finance and Charterhouse Securities Limited or for providing advice in connection with the Admission.
UK 100

Latest directors dealings