Re: Single Branding

Vodafone Group PLC
29 October 2001

29 October 2001

PORTUGAL AND SPAIN MIGRATE TO VODAFONE SINGLE BRAND AHEAD OF SCHEDULE

Following a transitional period of dual branding, Vodafone Group Plc 
('Vodafone') announces the adoption by Telecel Vodafone and Airtel Vodafone of
the single Vodafone brand ahead of the original early 2002 timetable.

Portugal based Telecel Vodafone adopted Vodafone as its brand on 22 October
2001, more than three months ahead of schedule.  The early move by Telecel
Vodafone follows the success of dual branding in Portugal due to a Vodafone
brand awareness achieved through the introduction of the dual brand logo in
all advertising campaigns and sponsorship programmes.

Spanish operator Airtel Vodafone migrated its brand to Vodafone on 27 October
2001.  Airtel Vodafone's move to the single brand was preceded by a brief
interim dual branding period with the single brand being supported by an
extensive multi-media advertising campaign in Spain.

By adopting a single brand, Vodafone's European subsidiaries and Vodafone will
be able to benefit from cost synergies such as brand advertising; media
buying; global products and services branding and advertising; and associated
marketing activities.  Revenue synergies will be generated by increased use of
Vodafone products and services, promoted by a seamless, consistent Vodafone
brand.

Vodafone's global brand migration plan was introduced in 2000, based on an
interim period of dual branding to enable the transfer of brand equity from
the valuable and successful operating brands of Vodafone subsidiaries to a
single Vodafone brand.  Other dual branded subsidiaries which are expected to
migrate to the single brand in the next 12 months include: Europolitan
Vodafone (Sweden), D2 Vodafone (Germany), Omnitel Vodafone (Italy), Libertel
Vodafone (Netherlands), Panafon Vodafone (Greece) and Click Vodafone (Egypt).
Vodafone's subsidiary in Ireland, Eircell Vodafone, announced its move to dual
branding on 1 October 2001, with full brand migration planned for the end of
the first quarter of 2002.

David Haines, Vodafone's Global Brand Director, commented:

'The initial positive acceptance of the Vodafone brand has meant that we have
been able to introduce the single brand ahead of schedule in Portugal and
Spain.  A seamless, consistent Vodafone brand across Europe initially, will
help drive our customers' usage of Vodafone products and services when roaming
or while in their home country.  This will enhance ARPU* as well as creating
cost and revenue synergies.'

Ends

Note to Editors

* ARPU: Average Revenue Per User



For further information:

Vodafone Group Plc
Tim Brown, Group Corporate Affairs Director
Melissa Stimpson, Head of Group Investor Relations
Darren Jones, Senior Investor Relations Manager
Jon Earl, Investor Relations Manager
Tel:  [phone]



Tavistock Communications
Lulu Bridges
John West
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