Key Performance Indicators

Vodafone Group PLC
29 January 2002



29 January 2002


   QUARTERLY KPIs SHOW OVER 4.2M NEW CUSTOMERS; CONTINUED ARPU STABILISATION
                            AND UPWARD TREND IN DATA


Vodafone Group Plc ('Vodafone') today announces key performance indicators for
the three month period to 31 December 2001.  The main highlights are:


•        Strong customer growth with over 4.2m proportionate net new customer
additions, resulting in 99.9m proportionate customers and over 222m venture
customers


•        Registered blended average revenue per user ('ARPU') remains stable in
major markets with a less than expected seasonal effect


•        Data revenue rose to over 12% of service revenues for the Group's
controlled operations in December and over 10% in the year to date



•        Exceptional net customer growth in Italy achieved with 12 month rolling
ARPU unchanged



•        Good quality of customer growth in the UK and strong growth in data
revenues increasing to almost 13% in December and more than 10% for the year to
date



•        Strong contract customer growth in Germany with expected levels of
prepaid churn



•        Continued focus on value customers





Sir Christopher Gent, Chief Executive of Vodafone, commented: 'This quarter, we
have both continued to improve the mix of our customer base and achieved a
better than anticipated level of customer growth. Adjusting for the seasonal
effect, ARPU continues to stabilise and data in our controlled properties is now
contributing double-digit percentage levels to service revenues.



'In the year ahead, we expect some improvement in ARPU, as activity levels
increase following the heavy period of customer growth in the last year, and as
further voice and data services are introduced in our markets.'



Customer Growth



Overall, more than 4.2 million registered proportionate new customers were added
in the quarter, 3.1 million organically with just over 1 million through stake
increases, primarily in J-Phone Vodafone in Japan. The quality of growth in the
quarter continued to improve the overall customer mix as more higher value
contract customers were added to the base. Activity levels, which were similar
to the previous quarter, are expected to improve as the long term churn policies
typical in countries such as Germany and Italy start to take effect.



Registered Blended ARPU



Registered blended ARPU continues to stabilise, allowing for the normal seasonal
impact with a lower number of working days, in countries with a larger
percentage of corporate customers. The good ARPU performance in Italy in the
Christmas quarter reflects the higher percentage of consumer customers in the
base.



Data as a Percentage of Service Revenues



Data as a percentage of revenues continues to grow on a like-for-like basis with
the Group's controlled operations recording over 10% in the year to December and
over 12% in the month of December. Strong improvements were recorded in the UK
and also in Italy where data revenues benefited from a successful Christmas
messaging campaign.



                                    - ends -



For further information:

Vodafone Group Plc

Tim Brown, Group Corporate Affairs Director

Melissa Stimpson, Head of Group Investor Relations

Bobby Leach, Head of Group Financial Media Relations

Jon Earl, Senior Investor Relations Manager

Darren Jones, Senior Investor Relations Manager

Tel:  [phone]



Tavistock Communications

Lulu Bridges / John West

Tel:  [phone]




   Important Information Concerning Certain Statements in this Press Release.


This press release contains forward-looking statements concerning the future
revenues of Vodafone and some of our plans and objectives with respect to these
items.  By their nature, forward-looking statements are inherently predictive
and involve risk and uncertainty because they relate to events and depend on
circumstances that will occur in the future, many of which are beyond our
control.  There are a number of factors that could cause actual results and
developments to differ materially from those expressed or implied by these
forward-looking statements.  These factors include, but are not limited to,
changes in economic conditions in markets served by the operations of Vodafone
and its subsidiaries (together, the 'Vodafone Group') and other changes that
would adversely affect the level of demand for mobile telephone services,
greater than anticipated costs associated with developing such networks and/or
providing such services, delays, impediments or other problems associated with
the roll-out and scope of GPRS and/or 3G technology, networks and services, the
obsolescence of existing technology, the possibility that technologies will not
perform according to expectations or that vendors' performances will not meet
Vodafone's requirements, including the delivery and performance of GPRS handsets
and other key products from our suppliers, the ability of the Vodafone Group to
develop competitive data content and services, the ability to enter into
strategic partnerships with suppliers and the ability to realise benefits from
entering into any such partnerships, changes in the regulatory framework in
which the Vodafone Group operates, including regulatory actions in connection
with pending or future acquisitions.  All subsequent written or oral
forward-looking statements attributable to Vodafone or any of its subsidiaries
or persons acting on their behalf are expressly qualified in their entirety by
the factors referred to above.  Vodafone undertakes no obligation to, and does
not intend to, update these forward-looking statements.



           VODAFONE GROUP PLC - MOBILE TELECOMMUNICATIONS BUSINESSES



 QUARTERLY PROPORTIONATE NET CUSTOMER ADDITIONS - 1 OCTOBER 2001 TO 31 DECEMBER
                                      2001
                                                                CUSTOMER BASE
                                  PERCENTAGE     AT START          NET        STAKE    AT END OF    PERCENTAGE
COUNTRY      OPERATOR            OWNERSHIP 1    OF PERIOD    ADDITIONS    CHANGES 2       PERIOD     PREPAID 4
                                         (%)  (thousands)  (thousands)  (thousands)  (thousands)           (%)
NORTHERN EUROPE
UK           Vodafone                  100.0       12,799          365            -       13,164            63
Ireland      Eircell Vodafone          100.0        1,611           90            -        1,701            72
Netherlands  Vodafone                   70.0        2,256            6            -        2,262            65
Sweden       Europolitan                71.1          762           26            -          788            26
             Vodafone
Others                                              4,713          232            1        4,946            51
TOTAL                                              22,141          719            1       22,861            57


CENTRAL EUROPE
Germany      Vodafone D2                99.7       21,787           25           12       21,824            59
Hungary      Vodafone                   59.4          169           83           31          283            91
Others                                              1,498           21            -        1,519            40
TOTAL                                              23,454          129           43       23,626            55


SOUTHERN EUROPE
Greece       Vodafone                   52.8        1,423          100            -        1,523            72
Italy        Omnitel Vodafone           76.5       12,738          592            5       13,335            91
Malta        Vodafone                   80.0          105           10            -          115            93
Portugal     Vodafone                   50.9            *            *            -            *             *
Spain        Vodafone                   91.6        6,824          171            -        6,995            55
Albania      Vodafone                   76.9           41           50            -           91            99
Others                                                  *            *            -            *             *
TOTAL                                              22,815        1,061            5       23,881            78


AMERICAS
United       Verizon Wireless           44.2       12,658          335            -       12,993             6
States       3
Others                                                590           51            -          641            78
TOTAL                                              13,248          386            -       13,634            11


ASIA PACIFIC
Japan        J-Phone Vodafone           69.7        6,726          370        1,012        8,108             4
Australia    Vodafone                   95.5        1,991           35            -        2,026            36
New Zealand  Vodafone                  100.0        1,077         (33)            -        1,044            77
Others                                              1,439          145            -        1,584            51
TOTAL                                              11,233          517        1,012       12,762            45


MIDDLE EAST AND AFRICA
Egypt        Vodafone                   60.0          844          117            -          961            89
Others                                              1,879          254            -        2,133            83
TOTAL                                               2,723          371            -        3,094            84


GROUP TOTAL                                        95,614        3,183        1,061       99,858            50



1. All ownership percentages are stated as of 31 December 2001 and exclude
options, warrants or other rights or obligations of Vodafone Group Plc to
increase or decrease ownership in any venture.  Ownership interests have been
rounded to the nearest tenth of one percent.

2. Represents the acquisition of certain minority interests in Vodafone AG
(formerly Mannesmann AG) during the period and the increased interest in J-Phone
following completion of the Japan Telecom tender offer on 12 October 2001.

3. The Group's proportionate customer base has been adjusted for Verizon
Wireless's proportionate ownership of its customer base across all its network
interests of approximately 98.2%.  In the absence of acquired interests, this
proportionate ownership will vary slightly from quarter to quarter dependent on
the underlying mix of net additions across each of these networks.

4. Prepaid customer percentages are calculated on a venture basis.

*   Listed subsidiary still to report



           VODAFONE GROUP PLC - MOBILE TELECOMMUNICATIONS BUSINESSES



         CONTROLLED ACTIVE CUSTOMER INFORMATION AS AT 31 DECEMBER 2001
                                                  CONTROLLED ACTIVE 1                      CONTROLLED
COUNTRY       OPERATOR                     PREPAID         CONTRACT           TOTAL          INACTIVE

                                               (%)              (%)             (%)               (%)
NORTHERN EUROPE
UK            Vodafone+                         75               99              84                16
Ireland       Eircell Vodafone                  97               98              97                 3
Netherlands   Vodafone                          89               99              92                 8
Sweden        Europolitan                       84               91              89                11
              Vodafone+
TOTAL                                           80               98              87                13


CENTRAL EUROPE
Germany       Vodafone D2                       88               95              91                 9
Hungary       Vodafone+                         93               99              94                 6
TOTAL                                           88               95              91                 9


SOUTHERN EUROPE
Greece        Vodafone+                         71               92              77                23
Italy         Omnitel Vodafone                  93               91              93                 7
Malta         Vodafone                          94               99              94                 6
Portugal      Vodafone                           *                *               *                 *
Spain         Vodafone                          87               94              90                10
Albania       Vodafone 2                       N/A              N/A             N/A               N/A
TOTAL                                           90               94              90                91


ASIA PACIFIC
Japan         J-Phone Vodafone 2               N/A              N/A             N/A               N/A
Australia     Vodafone                          88               95              92                 8
New Zealand   Vodafone                          97               99              97                 3
TOTAL                                           92               95              94                 6


MIDDLE EAST AND AFRICA
Egypt         Vodafone                          96               94              96                 4
TOTAL                                           96               94              96                 4


CONTROLLED GROUP TOTAL                          87               95              90                10



1. Active customers are defined as customers who have made or received a
chargeable event in the last three months or, where information is not
available, defined as customers who have made a chargeable event in the last
three months (indicated by +).

2. No customer activity information is presently available in either Albania,
where network services commenced in August 2001, or Japan where the agreed
tender offer for Japan Telecom completed on 12 October 2001.  In both these
networks, systems are being enabled to report customer activity in the near
future.

*   Listed subsidiary still to report.






            VODAFONE GROUP PLC - MOBILE TELECOMMUNICATIONS BUSINESSES



     MONTHLY REGISTERED BLENDED ARPU FOR THE 12 MONTHS TO 31 DECEMBER 2001


Operator                     Jan    Feb    Mar    Apr    May    Jun    Jul    Aug    Sep    Oct    Nov    Dec
Vodafone D2         EUR       27     24     27     24     25     25     26     26     25     26     24     24
Omnitel Vodafone    EUR       27     25     29     27     28     29     30     28     27     28     26     27
J-Phone Vodafone    JPY    8,100  8,600  7,200  8,100  7,600  7,800  7,600  8,200  7,900  7,500  7,900  7,700
Vodafone UK         GBP       23     23     24     21     23     23     23     23     23     23     23     21







         ARPU INFORMATION FOR THE 12 MONTH PERIOD TO 31 DECEMBER 2001 1
                                                          ARPU 2
COUNTRY      OPERATOR                 LOCAL      REGISTERED      REGISTERED      REGISTERED
                                   CURRENCY         PREPAID        CONTRACT           TOTAL
NORTHERN EUROPE
UK           Vodafone                   GBP             132             530           274
Netherlands  Vodafone                   EUR               *               *             *
Sweden       Europolitan                SEK               *           6,623         5,310
             Vodafone


CENTRAL EUROPE
Germany      Vodafone D2                EUR             112             572           303
Hungary      Vodafone                   HUF          35,160         206,597        53,316


SOUTHERN EUROPE
Greece       Vodafone                   EUR               *               *             *
Italy        Omnitel                    EUR             286             765           332
             Vodafone
Malta        Vodafone                   MTL              99             911           183
Portugal     Vodafone                   EUR               *               *             *
Spain        Vodafone                   EUR             140             653           369


ASIA PACIFIC
Japan        J-Phone                    JPY             N/A             N/A        94,331 3
             Vodafone
Australia    Vodafone                   AUD             284             885           684
New Zealand  Vodafone                   NZD             285           1,801           637


MIDDLE EAST AND AFRICA
Egypt        Vodafone                   EGP             966           2,621         1,173





1. Vodafone introduced a new industry measurement of active customers in March
2001.  As there is no historical information prior to 31 March 2001, Vodafone
will include active ARPU numbers when it has a history of performance for a
proper basis of comparison.  However, the underlying levels of active customer
spend continue to be higher than the reported registered ARPU.

2. ARPU is calculated for the 12 month period to 31 December 2001 and excludes
handset revenues and connection fees.

3. This number is not directly comparable to the 12 months to September ARPU
number previously disclosed, which included a degree of estimated information up
to and including December 2000.  The basis for reporting ARPU by J-Phone
Vodafone has now been more closely aligned to the Group's methodology

* Listed subsidiary still to report.







           VODAFONE GROUP PLC - MOBILE TELECOMMUNICATIONS BUSINESSES



             NON-VOICE SERVICES AS A PERCENTAGE OF SERVICE REVENUES
PROPORTIONATE BASIS
                                    12 MONTHS TO 31 DECEMBER 2001          DECEMBER 2001 (MONTH ONLY)
COUNTRY       OPERATOR             MESSAGING     INTERNET        TOTAL   MESSAGING    INTERNET      TOTAL

                                        DATA         DATA         DATA        DATA        DATA       DATA
NORTHERN EUROPE
UK            Vodafone 1                9.0%         1.1%        10.1%       12.1%        0.8%      12.9%
Others                                  5.2%         0.2%         5.4%        7.4%        0.3%       7.7%
TOTAL                                   7.4%         0.7%         8.1%       10.0%        0.6%      10.6%


CENTRAL EUROPE
Germany       Vodafone D2              13.9%         0.4%        14.3%       14.2%        0.4%      14.6%
Others                                  6.3%         0.2%         6.5%        8.2%        0.5%       8.7%
TOTAL                                  13.0%         0.4%        13.4%       13.5%        0.4%      13.9%


SOUTHERN EUROPE
Italy         Omnitel Vodafone          8.0%         0.2%         8.2%       10.8%        0.3%      11.1%
Others                                  7.6%         0.1%         7.7%        7.9%        0.1%       8.0%
TOTAL                                   7.8%         0.2%         8.0%        9.5%        0.2%       9.7%


AMERICAS
United States Verizon Wireless             -         0.5%         0.5%        0.1%        0.5%       0.6%
Others                                     -            -            -           -           -          -
TOTAL                                      -         0.5%         0.5%        0.1%        0.5%       0.6%


ASIA PACIFIC
Japan         J-Phone                   4.6%         7.7%        12.3%        5.1%        8.7%      13.8%

              Vodafone 2
Others                                  5.5%         0.2%         5.7%        6.3%        0.3%       6.6%
TOTAL                                   4.8%         6.0%        10.8%        5.3%        7.1%      12.4%


MIDDLE EAST AND AFRICA                  3.1%            -         3.1%        4.2%           -       4.2%


PROPORTIONATE GROUP TOTAL 3             6.5%         1.3%         7.8%        7.6%        1.7%       9.3%


STATUTORY BASIS


CONTROLLED GROUP TOTAL 3                 9.1%         1.0%        10.1%        9.6%        2.6%       12.2%





1. With effect from the quarter ended 31 December 2001, the UK now reports SMS
interconnect revenue and certain other data revenues as part of non-voice
revenues, having previously been included in voice revenues.  The annual and
monthly percentages for September 2001 on this new basis were 8.9% and 11.3%
respectively compared to the previously reported 8.0% and 9.2% respectively.



2. The basis for reporting data revenues by J-Phone has been more closely
aligned to the Group's methodology.  Previously, data revenues had been
estimated on the basis of volume of data traffic whereas it is now reported on
the basis of data billed to customers.  The impact of this alignment to the
Group's methodology has been to reduce the previously reported annual and
monthly percentages for September 2001 of 11.8% and 14.6% respectively to 10.5%
and 12.5% respectively.



3. The impact of the above changes in (1) and (2) above on the previously
reported Group percentages were to leave the proportionate Group total annual
and monthly percentages for September 2001 unchanged at 7.1% and 8.4%
respectively and to increase the statutory controlled Group total annual and
monthly percentages for September 2001 from 9.1% and 9.9% respectively to 9.2%
and 10.3% respectively.





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