New Investment

NewMedia SPARK PLC 31 January 2000 NewMedia SPARK invests £1 million for a minority stake in Rainbow Network NewMedia Spark plc ('SPARK') announces that it has agreed to invest £1 million for a minority stake in Rainbow Network ('Rainbow') (www.rainbownetwork.com). Rainbow is a leading UK portal catering to the gay and lesbian communities. Rainbow aims to establish the largest cross media brand in this area, combining both high quality content and e-commerce services. Rainbow's management team has a proven track record in off- line business and credibility amongst the gay and lesbian communities. Gordon Lewis, founder, has a background in TV and film, specialising in music videos and commercials. Gordon became interested in the gay market in the late 1980's and soon after the Village' brand started with the establishment of Village West One in 1991, the first openly gay continental cafi bar. After a successful four years The Village Group' was sold in 1995. The management team also includes Mark Fullalove and Ian Lewis, who both worked with Gordon at the Village Group. Rainbow currently has a team of 15 full time journalists, 17 regional co-ordinators throughout the UK, 20 freelance journalists and an army of volunteers, all producing high quality content for the site. The Company has negotiated content provision deals with some high profile providers such as TalkCast and LineOne. Further deals are in the pipeline which will provide Rainbow with a route into Europe and Asia. Rainbow is also in discussions with a number of financial institutions with a view to providing Rainbow branded financial services products to the gay and lesbian community. In the last few months Rainbow has been extremely successful at attracting mainstream advertisers including Bank of Scotland, Legal and General, Go Airlines, BskyB, M&S, Tesco, Virgin Megastores and many others. Commenting on the investment Michael Whittaker, CEO of SPARK, said: 'Rainbow has very substantial growth potential and we are very pleased that we have been able to make this investment. The gay sector represents a broad but focused niche market with a high disposable income that has yet to be targeted online in its entirety. Rainbow has a highly credible management and has the potential to build on its growing reputation in the UK to develop a global brand, offering international as well as locally targeted information to the gay community. We are hopeful that this will become a very valuable business.' Rainbow Network is the thirteenth investment by NewMedia Spark since its shares began trading on the Alternative Investment Market on 28th October 1999. Its other investments are in Digital Animations Group plc, Bridge4u.com, Linkguard, Easier!, Skillvest, Hotbox.co.uk, Crocus, WatchMyPrice, Synaptic Systems, Purple Voice, Merger Market and Travelstore.com. Of these Digital Annimations has recently announced a deal with the interactive division of the Press Association to provide the world's first digital newsreader 'Ananova', and its shares currently trade at 20 times the price paid by SPARK for its investment. Easier! has announced its intention to float within the next few days at a price which will value SPARK's £500,000 investment at £1.75 million. SPARK is hopeful that the other investments within its portfolio will show significant increases in value during the next few months, either by way of later round private financing, flotation or merger. SPARK continues to investigate and negotiate a wide range of further investments. For further information please contact: NewMedia SPARK 0468 555944 Michael Whitaker 0171 851 7777 Buchanan Communications 0421 413496 Lisa Baderoon 0171 466 5000 Peel Hunt & Company David Davies 0171 418 8900 Rainbow Network 0467 388591 Gordon Lewis 0171 278 1105
UK 100

Latest directors dealings