Proposed Merger - Part 2

RECKITT & COLMAN PLC 27 July 1999 Part 2 12. Information on Reckitt & Colman Reckitt & Colman is a leading global household products company with 77 per cent of turnover generated by brands in number one or number two market positions. Reckitt & Colman's principal activities are the manufacture and sale of household products in over 170 countries. Reckitt & Colman has leading household brands such as Woolite, Wizard, Resolve, Harpic, Lysol, Mortein and Air Wick. Reckitt & Colman also has leading positions in health and personal care, with successful brands such as Gaviscon, Dettol, Disprin, Lemsip, Steradent and Veet. At 31 December 1998, 37 per cent of turnover was generated in North America and 31 per cent of turnover was generated in Europe. The majority of the remainder of turnover was generated in Latin America, South and East Asia and Australasia. At 31 December 1998, Reckitt & Colman had approximately 16,000 employees. Summary consolidated financial information on Reckitt & Colman for the two years ended 31 December 1998 is set out in the table below. Year ended 31 December 1997 1998 (£m) (£m) Turnover 2,197 2,202 Net revenues 1,964 1,944 Operating profit (1) 354 288 Net earnings 216 165 Earnings per share (p) 53.1 40.6 Shareholders' funds 910 967 Note: (1) 1998 operating profit is stated after charging Year 2000 compliance costs of £32 million (1997: nil) The above information is prepared in accordance with UK GAAP. 13. Information on Benckiser Benckiser is a world leader in niche household cleaning products, tightly focused on its growing premium niche categories. Within these, Benckiser is the worldwide leader in automatic dishwashing products with its brands Calgonit, Finish, Electrasol and Jet Dry and in Water Softeners with Calgon. Benckiser is also a leading player in Fabric Treatment products with its Vanish brand, and in Lime-and-Rust cleaners with its brands Cillit and Lime-a- Way. Following recent expansion, Benckiser's products are now sold in over 45 countries. At 31 December 1998, 67 per cent of net revenues were generated in Western Europe and 14 per cent of net revenues were generated in North America, with the remainder from the Rest of World which consists substantially of Eastern Europe, Australasia and China. At 31 December 1998, Benckiser had approximately 5,500 employees. Summary consolidated financial information on Benckiser for the two years ended 31 December 1998 is set out in the table below. Year ended 31 December 1997 1998 1998 (3) (NLGm) (NLGm) (NLGm) US GAAP US GAAP UK GAAP Net revenues 3,582 3,857 3,857 Operating profit (1) (2) 384 436 474 Net earnings (1) 200 240 269 Earnings per share (NLG) (1) 3.81 4.57 5.13 Shareholders' funds 91 265 159 Note (1) 1997 profits are stated excluding restructuring expenses and stock based compensation expenses totalling NLG77million pre-tax. Note (2) Operating profit is stated after charging Year 2000 costs of NLG20 million (1997: NLG12 million). Note (3) Restated to UK GAAP. The above information is prepared in accordance with US GAAP and the 1998 figures are restated to UK GAAP for illustrative purposes. 14. Other information Benckiser has today announced the purchase of certain trademarks already licensed to Benckiser, (Calgon, Calgonit and Quanto) from JAB for NLG400 million, to be satisfied by the issue of 3.5 million Benckiser B Shares before completion of the Merger. Information in this press release relating to the interests of Reckitt & Colman Shareholders and Benckiser Shareholders (including JAB) in Reckitt Benckiser reflects the 3.5 million Benckiser B Shares to be issued in respect of the Trademark Acquisition and assumes the exchange of the Newco A Shares into Reckitt & Colman Shares. The pro forma calculation of earnings per share for Reckitt Benckiser will be based on the combined profit of Reckitt & Colman and Benckiser divided by the number of shares representing the average number of Reckitt & Colman Shares in issue together with the equivalent number of Reckitt & Colman Shares to be issued on exchange of the Newco A Shares. An exchange rate of £1: Euro1.493 has been used to calculate the combined market capitalisation. A rate of £1:NLG3.279, being the average exchange rate during 1998, has been used to calculate the pro forma net revenues and operating profit numbers and a rate of £1:NLG3.125, being the rate as at 31 December 1998, has been used to calculate the pro forma balance sheet numbers. 15. Enquiries: Reckitt & Colman (44) 1753 746676 Benckiser (31) 20 405 7555 David Saltmarsh Tom Corran Christiane Krefft Financial adviser Financial advisers Warburg Dillon (44) 171 567 8000 Deutsche Bank (44) 171 545 8000 Read Adrian Haxby Nigel Meek Colin Christie Merrill Lynch (44) 171 628 1000 Federico Aliboni Joint brokers Cazenove & Co (44) 171 588 2828 David Mayhew Tony Brampton Credit Suisse (44) 171 888 8888 First Boston Simon de Zoete Charles Foreman Public relations Shandwick (44) 171 329 0096 Bobby Leach Warburg Dillon Read, the investment banking division of UBS AG, which is regulated in the UK by The Securities and Futures Authority Limited, is acting for Reckitt & Colman in connection with the Merger and for no one else and will not be responsible to anyone other than Reckitt & Colman for providing the protections afforded to customers of Warburg Dillon Read or for providing advice in relation to the Merger. Deutsche Bank AG London and Merrill Lynch International, which are regulated in the UK by The Securities and Futures Authority Limited, are acting for Benckiser in connection with the Merger and for no one else and will not be responsible to anyone other than Benckiser for providing the protections afforded to customers of Deutsche Bank AG London and Merrill Lynch International or for providing advice in relation to the Merger. These materials relate to the Offer and are not an extension of a tender offer in the United States or to any US Person for any class of equity securities in Benckiser. The Offer will not be made, directly or indirectly, in, or by use of any means of instrumentality of interstate commerce or of the mails, or of any facility of any national securities exchange of, the United States (including its possessions or territories, any area subject to its jurisdiction and any political subdivision thereof) or to any US Person and cannot be accepted by any such use or otherwise from within the United States or by any US Person. Any purported acceptance of the Offer involving, directly or indirectly, any such means, instrumentality, mails or facility or otherwise from within the United States or by any US Person will be deemed invalid. None of the securities offered as consideration will be registered under the United States Securities Act of 1933, as amended (the 'Act'). Accordingly, such securities may not be offered, sold or delivered in the United States or to US Persons, unless an exemption from the registration requirements of the Act is available. This announcement and related materials do not constitute an offer of Reckitt & Colman Shares. Definitions 'the Boards' the Board of Reckitt & Colman and the Boards of Benckiser 'Board of Reckitt & Colman' the Board of Directors of Reckitt & Colman 'Boards of Benckiser' the Management Board and the Supervisory Board of Benckiser, excluding those directors who are also directors of JAB 'Board of Reckitt Benckiser' the Board of Reckitt & Colman following completion of the Merger 'Benckiser' Benckiser NV 'Benckiser A Share' a Class A Common Share of NLG4 in the capital of Benckiser 'Benckiser A Shareholder' JAB, the holder of Benckiser A Shares 'Benckiser B Share' a Class B Common Share of NLG1 in the capital of Benckiser 'Benckiser Shares' Benckiser A Shares and/or Benckiser B Shares, as the context so requires 'Benckiser Shareholders' holders of Benckiser A shares and Benckiser B shares 'closing share prices' mid-market closing price as of 26 July 1999 for Reckitt & Colman Shares traded on the London Stock Exchange and for Benckiser B Shares traded on the Amsterdam Stock Exchange 'Completion' completion of the proposed Merger 'JAB' JAB GmbH and JAB Investments 'JAB GmbH' Joh. A. Benckiser GmbH 'JAB Investments' JAB Investments B.V., a subsidiary of JAB GmbH 'Merger' the proposed merger of Reckitt & Colman and Benckiser, as described in this announcement 'Merger Agreement' the Merger Agreement dated 27 July 1999, between Reckitt & Colman, Benckiser and JAB 'New Reckitt & Colman the New Reckitt & Colman Shares to be Shares' issued in connection with the Merger 'Newco' an unlisted Dutch company which is a subsidiary of Reckitt & Colman 'Newco A Shares' A ordinary shares in the capital of Newco 'Offer' the public offer by Reckitt & Colman for Benckiser B Shares, as described in this announcement 'Proposed Board' the proposed Board of Directors of Reckitt Benckiser whose names are set out in Section 4 of this announcement 'Reckitt Benckiser' Reckitt Benckiser plc, being Reckitt & Colman as renamed (subject to shareholder approval) following completion of the Merger 'Reckitt & Colman Shares' ordinary shares of 10 10/19p each in the capital of Reckitt & Colman 'Reckitt & Colman holders of Reckitt & Colman Shares Shareholders' 'Reckitt & Colman' Reckitt & Colman plc 'Trademark Acquisition' the acquisition from JAB by Benckiser of certain trademarks related to the Benckiser business
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