Director/PDMR Shareholding

Pearson PLC
05 March 2008

                                                                    5 March 2008

               Pearson plc - Notification of Directors' Interests

Pearson today announces the following changes in directors' interests in Pearson
ordinary shares of 25p each ("shares").

The company yesterday made a grant of restricted shares to executive directors
under its existing Long-Term Incentive Plan. This represents the company's
annual grant of long-term incentives to executive directors for 2008.

The earliest normal vesting date on which shares may be released is 4 March
2011. Subject to meeting certain performance conditions in full, and the
retention of shares that vest on 4 March 2011 for a further two years, the
maximum number of shares that the following executive directors may receive is:
Marjorie Scardino (400,000); David Bell (100,000); Rona Fairhead (125,000);
Robin Freestone (125,000); and John Makinson (125,000).

One third of the award will be based on Pearson's total shareholder return
performance relative to the constituents of the FTSE World Media Index over the
three-year period 2008 to 2011. Another third of the award will be based on
Pearson's return on invested capital in 2010. The final third of the award will
be based on Pearson's growth in earnings per share over the period 2007 to 2010.
The conditions and vesting arrangements will be set out in more detail in the
report on directors' remuneration for 2008.



                      This information is provided by RNS
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