Director/PDMR Shareholding

Pearson PLC
27 September 2006



                           Pearson plc (the Company)

In 2001, the Company established the Pearson Long Term Incentive Plan (the Plan)
for the purpose of providing a long-term share incentive for executive directors
and senior executives of the Pearson group. The Plan provided for the grant of
two separate categories of award relating to ordinary shares in the Company
(Shares) - option awards and restricted share awards.

Restricted Share Awards Granted on 26 September 2003

The first tranche of the restricted share awards granted on 26 September 2003,
to executive directors and other members of the Pearson Management Committee,
vested on 26 September 2006.

As a result of these Shares being released, the following executive directors
have become entitled to the number of Shares shown in the second column below.
The number of Shares shown in the third column below were sold on 26 September
2006 at a price of 746.878 pence per share in order to discharge tax and social
security liabilities on the Shares received, leaving the after-tax number of
Shares set out in the final column below.

Name of Director   Shares Released   Shares Sold to        Shares Retained
                                     discharge tax 
                                     liabilities

David Bell              16,480           6,757                 9,723
Rona Fairhead           16,480           6,757                 9,723
John Makinson           16,480           6,757                 9,723
Marjorie Scardino       24,040           9,857                14,183

Interests of the Directors

As a result of the above transactions, the executive directors are interested in
the following Shares (excluding Shares to which they are notionally entitled or
may become entitled, subject to the satisfaction of any relevant conditions,
under the Company's employee share plans) :

Name of Director           Number of Shares              % of Capital

David Bell                     122,518                     0.01521
Rona Fairhead                   62,593                     0.00777
John Makinson                  172,872                     0.02146
Marjorie Scardino              212,160                     0.02633


The Shares required to satisfy these awards have been sourced from an employee
benefit trust established by the Company. As a result of the release of Shares
described above, the number of Shares held by Halifax EES Trustees International
Limited (as trustee of the Pearson Employee Share Ownership Trust) is now
2,520,843 Shares (representing 0.313% of the Company's issued ordinary share
capital).

Each of the executive directors of the Company is for Companies Act purposes,
regarded as interested in all the shares held by this trust. Despite the
technical interest in all the Shares each executive director will only be
entitled to receive from the Trust that number of Shares to which he or she is
entitled under share plans operated by the Company in which he or she
participates.



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