Launch of New ADX Service

e-district.net PLC
12 June 2000


   LAUNCH OF E-DISTRICT.NET'S ADX WITH DOMINO'S PIZZA
                        CAMPAIGN

e-district.net's newly developed advertising tool 'adX'
bringing moving picture and sound to interactive TV for
the first time, is launched with a campaign for Domino's
Pizza, the world's leading pizza delivery company.

The six month UK and Ireland campaign will be the first
to make use of the adX technology conceived by e-
district.net, owners and operators of
LeisureDistrict.net, the leading global leisure and
entertainment channel.  The advertisement will initially
be seen on the Cable & Wireless and Telewest channels.

Domino's Pizza advertising was planned and bought by
Quantum New Media.  Sales of adX are handled by both e-
district and Engage, the leading provider of next
generation online marketing solutions.  adX will be sold
throughout the UK from the end of June and in the USA
shortly after.

adX has been specially designed to take advantage of
broadband technology.  LeisureDistrict.net users who
access the site via Interactive TV will view full-page TV
style advertisements including moving picture and sound
where possible.  These will be shown at convenient breaks
as the user experiences the site.

The user will view a short teaser before being able to
return to the core site content.  Interested users will
be able to request more information or to purchase a
product direct from the advertisement.  With the Domino's
Pizza campaign, users will be able to order a pizza
directly through the service.    Final contracts between
e-district.net and Domino's Pizza will be exchanged next
week.

adX advertisements become an integral part of the users
experience on the site.  The advertisements will appear
automatically on the user's screen without any prompt.
Unlike superstitial and pop-up advertisements available
across the Web, there is no interruption to the user's
experience of LeisureDistrict.net prior to viewing adX.

adX is predicted to have a much higher response rate than
conventional banner advertising.  Trials of a full-page
advertisement without moving picture or sound on
LeisureDistrict.net achieved click-through rates
averaging 9% as compared to an average of 0.5% for
traditional banner advertisements.  adX is expected to
achieve even higher response rates because of the
engaging nature of the advertisement.

adX will offer increased targeting opportunities for
marketers.  This will be achieved through the information
e-district gains from its users registering and analysis
of their viewing habits.  e-district will also be making
use of Engage AdManager a powerful ad manager system, to
deliver and manage its online advertising campaigns

Steve Laitman, chief executive of e-district.net said,
'Until now, advertising on the Internet has chiefly been
limited to banner or pop-up advertisements that do not
attract the attention of
viewers.  Having an advertising medium that captures your
entire attention is a very powerful tool.  Advertisers
will be able to target advertisements at specific users
based on information collected from those users.'
                                                         
Steve Laitman concluded, 'We are confident that adX will
prove to be a significant benefit to advertisers seeking
to gain a high return on investment from their
advertising campaigns.'


For further information, please contact:
For e-district.net:            For Domino's Pizza
Frank Lewis, Chairman          Bernadette Eddisford
Steve Laitman, Chief Executive Tel [phone]
020 8201 1915

For Engage                     For Buchanan
Communications
Kate Cleevely / Julia Perry    Steve Liebmann
The Weber Group                Suzanne Dunne
Tel: [phone]             Tel: [phone]

_________________________________________________________



ABOUT E-DISTRICT
e-district is quoted on the Alternative Investment
Market. e-district is the owner and developer of the
LeisureDistrict global interactive entertainment network,
a family leisure environment capable of being delivered
through multiple platforms including the internet and
interactive TV.

LeisureDistrict continues to attract significant numbers
of new registered users.  The annualised compound rate of
growth in the first calendar quarter of 2000 was 99% to
1.8 million as at 31 March 2000 with 60% in North
America, 28% in the UK and the balance of 12% in
continental Europe and around the world.  Total page
impressions in March 2000 were 121.4 million, an increase
of 109% on the comparable period in 1999.

In addition to the distribution agreements with Cable &
Wireless Communications plc, Telewest Communications plc
and Worldgate Communications Inc., e-district has
arrangements with a number of other strategic partners
including Unity Pictures, WH Smiths Online, Expedia Inc.
and Remarq Inc.

LeisureDistrict is accessible via PC through
www.LeisureDistrict.net.   More information on e-
district.net plc is available through the company's web
site (www.e-district.net).

ABOUT ADX
adX is the first truly interactive TV style advertisement
to be delivered through interactive TV. As a full-page
advertisement, adX is an intrusive advertisement that
captures the full attention of the viewer.  The
interactive aspect of the advertisement as developed by e-
district allows users to request further information and
to purchase a product directly through the advertisement.
Data assimilated about users, including their past
viewing habits, allows for greater targeting of future
adX advertisements.
                                                  


ABOUT DOMINO'S PIZZA
Domino's Pizza Group Limited is a subsidiary of Domino's
Pizza UK & IRL plc which is quoted on the Alternative
Investment Market of the London Stock Exchange (symbol:
DOM).  Domino's Pizza Group Limited is the UK's Number
One pizza delivery company and holds the licence to own,
operate and franchise Domino's Pizza stores in the UK and
Ireland.  The first UK store opened in 1985 and there are
currently 208 stores in the UK and Ireland.

Recognized as the world leader in pizza delivery,
Domino's Pizza Plc operates a network of over 6,600
corporate and franchise stores in the US and 64
international markets.

About Engage:
Engage, Inc. (Nasdaq:ENGA) is the leading provider of
next generation online marketing solutions and is a
majority-owned operating company of CMGI, Inc.  Based in
Andover, Mass., Engage helps marketers target online
audiences and convert them into loyal customers.  Engage
has European headquarters in London and offices
worldwide.

Engage International headquarters are located at Egyptian
House, 170 Piccadilly, London W1V 9DD. Telephone +44 207
659 9400. Fax: [phone]. For more information on
Engage, please visit www.engage.com/uk

Engage is a Registered Trademark of Engage, Inc.

Statement Under the Private Securities Litigation Reform
Act
This press release includes forward-looking information.
All statements other than statements of historical fact,
including without limitation, those with respect to
Engage's objectives, plans and strategies set forth
herein are forward-looking statements.  These forward-
looking statements are subject to a number of risks and
uncertainties which could cause Engage's future results
of operations to differ materially from those
anticipated, and other risks detailed in Engage's 1999
Annual Report on Form 10-K and from time to time in
Engage's other reports filed with the SEC.