Wins Contract

Photo-Me International PLC
17 July 2000


       PHOTO-ME WINS CONTRACT TO SUPPLY DIGITAL MINILABS
  TO MAJOR CHAIN OF JAPANESE PHOTOGRAPHIC DEVELOPMENT STORES
                               
Photo-Me International plc has been chosen by Shashinyasan  45
-  which is one of the largest photographic development  store
chains  in Japan, with more than 600 retail sites - to  supply
digital photographic development machines.  The initial  order
is  for  62  of Photo-Me's DKS (Digital KIS System)  machines,
which  have a unit list price of approximately £80,000.  There
is  the intention that all stores in the Shashinyasan 45 chain
should  have  a DKS machine.  Initial production  of  the  new
machines at Photo-Me's Grenoble (France) factory started  last
Monday,  10  July,  and the delivery of  the  62  machines  to
Shashinyasan 45 is expected to be made by October 2000.

Serge Crasnianski, CEO of Photo-Me, said 'We are delighted  to
have  been  chosen  by Shashinyasan 45.   Japan  is  a  highly
competitive market for minilabs, which includes local names of
global  repute,  and it also leads the world in  ownership  of
digital   cameras   with   around  10   million   already   in
circulation.'

Mr. Takeo Otsuka, President of Shashinyasan 45, said: 'We were
very happy with the test carried out with the DKS minilab  for
several  months  and  we  are  really  pleased  to  have   the
opportunity  of working with the Photo-Me Group.   I  am  sure
that we shall make great things together in Japan.'

It  is the liquid crystal display (LCD) booster together  with
the pixel gun that lies at the heart of the exposure system in
the  DKS minilab.  This allows each image to be produced  with
15  million pixels.  The LCD booster will also be employed  in
the  PhotoPlanet, Photo-Me's Internet access photobooth, which
was  launched  in May of this year, and there are  many  other
important applications.

The  DKS  minilab  can be connected to the Internet,  allowing
customers on their computer to preview their entire film frame
by  frame, format, crop and order. Selected photographs can be
despatched to themselves and third parties via the Internet.

Serge  Crasnianski concluded 'This is a huge market.   Digital
minilabs offer a much higher quality picture and a fuller  and
more   flexible  service  than  their  analogue  predecessors.
Shortly,  all  the 180,000 non-digital minilabs in  the  world
will become obsolete.  Photo-Me is well positioned to secure a
substantial  share  of the world market for  digital  minilabs
and, before too long, Photo-Me's technology manufacturing  and
licensing activities could become major profit generators  for
the Group.'

Notes for Editors

Photo-Me  launched  the DKS minilab, which  has  a  processing
capacity  of  650  prints  per hour,  in  March  2000  at  the
important SIPI exhibition in Paris, where it received over 100
individual orders.

Photo-Me is a rare example of a substantial public company led
by an inventor.  Its Chief Executive since October 1998, Serge
Crasnianski,  has over 100 patents to his name, including  the
minilab in 1979 and the LCD booster in 1997.


Enquiries:

Photo-Me International plc                        01372-453399
  Serge Crasnianski (CEO)         00 33 6 11 95 63 63 (mobile)

Bankside Consultants Limited                     020-7220 7477
  Charles Ponsonby                      01993-811717 (weekend)