Launch of Internet-enabled Photobooth with BT

Photo-Me International PLC 5 April 2000 PHOTO-ME INTERNATIONAL AND BT LAUNCH PHOTOPLANET their revolutionary Internet-enabled photobooth Photo-Me International and BT today launched PhotoPlanet - a revolutionary Internet-enabled photobooth. The booths allow users to send and receive email, create their own web page - including photograph - and surf the Internet. PhotoPlanet also provides e-commerce services and offers the full range of Photo-Me International's photographic products including ID photos, customised postcards and fun stickers. The rollout of PhotoPlanet begins today with an initial installation of 10 booths in and around London, at major supermarkets, a shopping centre, a railway station and a motorway services area. 1,000 booths will be placed in high footfall areas throughout the UK by the end of the year. Ben Andradi, managing director, BT Internet & eBusiness, said: 'PhotoPlanet allows people on the move to purchase goods online, surf the Internet and send and receive emails. The booths are an important part of BT's strategy to get as many people in the UK online as possible by offering a variety of access devices. PhotoPlanet offers a simple and convenient way to use the Internet and can also provide an extension to an individual's home or office system.' Serge Crasnianski, chief executive officer of Photo-Me International, stated: 'PhotoPlanet is a unique product offering a broad range of simple-to-operate Internet and photographic services. With its location in a network of high footfall sites, the 36 million UK customer base enjoyed by PMI's photobooths and their prominent position in the national consciousness, I am confident that PhotoPlanet will prove to be a lucrative venture for BT and PMI as well as a successful start to a wide ranging collaboration between the two firms in Internet-related business.' PhotoPlanet booths provide eight services: Passport Photos Users can take different sized digital quality photographs from the booth - one portrait, four ID and eight stamp-sized. These can be printed at a cost of £3 each and then emailed for 50 pence. EMail The user can send, receive and print email by logging on to BT talk21 or other specified email services accessed over the Internet. Those users without an email account will be able to register for the BT talk21 service. The minimum charge is 50 pence, with a rate of 10 pence per minute. Postcards Users can create personalised postcards by superimposing their own image onto one of the numerous stored backgrounds e.g. Big Ben or the Tower of London, and by adding a personal message. Postcards can be printed for £1.50, with each additional copy costing £1. The image can also be emailed to four addresses for 50 pence - cheaper than sending four individual postcards by post. Internet Users are able to go online and surf the Internet. In addition, BT is offering five channels of information to the user covering News, Sport, Travel, Entertainment and Lifestyle. The minimum charge is 50 pence, with a rate of 10 pence per minute. Blacklisting will be provided i.e. the user will be barred from certain unsuitable sites to ensure the surfing experience is suitable for all age ranges and booth locations. Fun Photos & Stickers Users can have their photograph taken and presented on a chosen background that can then be printed for £1.50 and emailed for 50 pence. Users can also produce 16 stamp-sized stickers, which can contain a photograph and background, a message or an email address. The stickers can be printed for £2 and the picture emailed for 50 pence. Copy a Photograph Following shortly on from the launch a PhotoPlanet, users will be able to scan a photograph. It will cost £1.50 to print the image, with a charge of £1 for each subsequent copy. The image can be emailed for 50 pence. Create your own web page Users can create their own web page by selecting a backdrop, inserting their photograph taken at the booth and entering information. The web page will be hosted by BT and is limited to six months, after which the web page will expire and be deleted. It costs £2, including photography, to use this service. Users can also print stickers of their photograph and web address for an extra £2. Online Shopping Goods and services can be purchased via the Internet or by telephone using the handset inside the booth. Over 40 online merchants will offer e-commerce services. Ten merchants will be advertised on the top level menu. They are: - Buena Vista - thetrainline.com - confetti.co.uk - uTravel.co.uk - Loot - Buzz - ebookers.com - CGU Direct - Drinx.com - Dance DJ Direct. This services costs 10 pence per minute. Notes to editors: The first ten PhotoPlanet machines will be installed in the following locations: Acton (Safeway) Chiswick (Sainsburys) Crawley (Post Office) Crawley (Somerfield) Edgware Road, London (Woolworths) Roehampton (Asda) South Mimms (Welcome Break Services) Norwich Thorpe Railway Station Woking (Wolsey Place Shopping Centre) Watford (Tesco) For more information please contact: For BT Internet & eBusiness: Jayne Bassham/Jennifer Griggs/Alex Laity, Spreckley Partners Ltd Telephone 020 7388 9988, email bassham@spreckley.co.uk griggs@spreckley.co.uk, laity@spreckley.co.uk Serge Crasnianski, Photo-Me International Telephone 01372 453 399, email sci@kis.fr Bankside Consultants Limited (PR for Photo-Me) Charles Ponsonby Telephone 020 7220 7477, email charles@bankside.co.uk
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