Operational Review - Part 1

Marks & Spencer Group PLC 12 July 2004 Issued: Monday 12 July 2004 Part 1 of 2 Marks and Spencer Group plc ('Marks & Spencer' or the 'Group') Operational Review Summary Stuart Rose was appointed Chief Executive of Marks & Spencer on 31st May 2004. Since then, the management team has undertaken an extensive review of operations to identify those areas of the business where performance can be improved. This analysis is continuing, but the early results of that work, together with plans for the shape of the Group and its capital structure, are covered below. In two other Releases made today, Marks & Spencer announces Quarter 1 trading results and the appointment of two new Non-Executive Directors. Highlights: •Clear plans to improve the retail performance of the Group - Focus on core customers - Ensure product provides quality, style and value - Improve availability and range depth - Launch a new brand campaign - Strengthen the management team - Increase accountability - Remove distractions •Gross margin benefits and cost savings totalling £250 million for 2005/ 06, rising to £320 million in 2006/07 (see note 1 below) •Acquisition of the per una business and brand - Profits from the acquired business (last year £17 million, unaudited) will now fully accrue to Marks & Spencer - Consideration of £125 million •The sale of Money and partnering with HSBC in a business joint venture to manage and grow jointly this business and share in future profits •Return of £2.3 billion to shareholders by way of a tender offer, equivalent to £1 per share •Property portfolio valued by DTZ at £3.6 billion, £1.4 billion above book value Commenting on the plans, Stuart Rose, Chief Executive said: 'Marks & Spencer is a great business with a strong brand. Today's announcement sees us re-focusing on our core retail activities with an emphasis on delivering great product for our 25 million customers. The business has substantial further trading potential, which will be unlocked through a return to the core values of quality, value, service, innovation and trust. Our aim is to give Marks & Spencer back to our customers.' 'We have today announced plans for substantial margin benefits, cost savings, the sale of Money together with the creation of a long-term strategic relationship with HSBC in relation to this business, the acquisition of per una and the return of £2.3 billion to our shareholders. The Board is confident that these measures, together with unlocking the retail potential of Marks & Spencer, will deliver value significantly in excess of 400p per share to our shareholders.' Note 1: Indicative benefits are stated relative to a base year of 2003/04. The benefits cannot be guaranteed and the actual outturn might be higher or lower than indicated. The benefits do not reflect any change in overall sales performance or any possible re-investment of some benefits in selling prices. This is not a profit forecast and nothing in this announcement should be taken as such. Contact details: Investors/analysts: Tony Quinlan +44 207 268 4195 Damian Evans +44 207 268 1563 Corporate Press Office: +44 207 268 1919 Investor / Analyst Conference call details: This will be hosted by Stuart Rose at 16.15 (BST) on Monday 12th July. Dial in number: +44 (0)870 242 7175 Pin Code: 190034# A recording of this call will be available until 17.00 (BST) on Friday 16 July. Dial in number: +44 (0)1296 618700 Pin Code: 275343 Citigroup +44 207 986 4000 Robert Swannell Ian Hart David James Morgan Stanley +44 207 425 5000 Simon Robey Brian Magnus Mark Brooker Cazenove +44 207 588 2828 David Mayhew Duncan Hunter Richard Wintour Tulchan +44 207 353 4200 Andrew Grant Kirstie Hamilton Katie Macdonald-Smith The Directors of Marks and Spencer Group plc accept responsibility for the information contained in this announcement and confirm that, to the best of their knowledge and belief (having taken all reasonable care to ensure that such is the case), the information contained in this announcement is in accordance with the facts and does not omit anything likely to affect the import of such information. Citigroup Global Markets Limited ('Citigroup') is acting for Marks & Spencer and no one else in relation to the matters described in this announcement and will not be responsible to anyone other than Marks & Spencer for providing the protections afforded to clients of Citigroup nor for providing advice in relation to the matters described in this announcement. Morgan Stanley & Co. Limited ('Morgan Stanley') is acting for Marks & Spencer and no one else in relation to the matters described in this announcement and will not be responsible to anyone other than Marks & Spencer for providing the protections afforded to clients of Morgan Stanley nor for providing advice in relation to the matters described in this announcement. Cazenove & Co. Ltd ('Cazenove'), which is regulated in the United Kingdom by the Financial Services Authority, is acting for Marks & Spencer and no one else in relation to the matters described in this announcement and will not be responsible to anyone other than Marks & Spencer for providing the protections afforded to clients of Cazenove nor for providing advice in relation to the matters described in this announcement. Marks and Spencer Group plc ('Marks & Spencer' or the 'Group') Operational Review Stuart Rose was appointed Chief Executive of Marks & Spencer on 31st May 2004. Since then, the management team has undertaken an extensive review of operations to identify areas of the business where performance can be improved. This analysis is continuing, but the early results of that work, together with plans for the shape of the Group and its capital structure, are covered below. Retail - Operations As part of our review of retail operations, we have identified the following key weaknesses: •The business has become too complicated •The company has been too inward looking while competition has been increasing •Competitors have been allowed to encroach on our heartland •The stores are too cluttered •Too many lines exist within our product offering •There has been a lack of confidence in the Marks & Spencer brand •Womenswear is not keeping pace with the market •The supply chain is slow and over-committed and there is duplication in the supply base •Costs are too high as a percentage of sales •Lack of leadership has meant that we are not getting the best out of our people The first six weeks Since the end of May, we have taken the following actions: •The management team has been strengthened by moving Maurice Helfgott back to General Merchandise with responsibility for Menswear, Childenswear and Home. Kate Bostock has re-confirmed her commitment to us and further appointments will be made in due course •Stuart Rose has reviewed key product areas and is continuing to be closely involved with the clothing buying teams. From this Autumn, we will offer fewer lines in greater depth providing real choice. Ranges have been edited and some gaps filled. However, the real impact of these changes will not become evident until Spring 2005 •Similar actions have been taken in Food, where 500 lines have been eliminated •We have taken action to amend our buying terms which will be effective in two stages, commencing from 1st September 2004 and 1st April 2005 (see below) •Plans to reduce costs substantially have been put in place •Budgeted capital expenditure for 2004/05 has been confirmed at £400 million, with an increased proportion to be invested front of house •A new brand campaign has been planned •Stock levels and forward commitments are being reduced. By the Autumn, total commitments should have been reduced by c.£200 million (at selling value) compared to a year ago, with further improvements to come •Management is being simplified, cutting out unnecessary meetings, reports and paper and accountability is being improved •The number of distracting initiatives has been reduced Driving the Retail Business Marks & Spencer is a great business with significant core strengths. These include a strong brand, a large customer base, leading market shares, a great store portfolio and very good people. However, the business has lost focus: •Each division operates as if it were a standalone business •There are too many customer segments •There are too many initiatives A key priority is to make the business operate as one shop, with clear accountabilities and a focus on the product and customer. Brand Our brand is one of the strongest in the UK and is trusted by customers. However, it is also seen as formal, middle class and boring. Whilst there is a place for sub-brands in Marks & Spencer, where they add value and enhance the core brand, our sub-brands are seen as over-diversified and show a lack of confidence in the core brand. We are therefore undertaking a review of all of our brands. We will launch a new brand campaign - 'Your M&S' - in September to reconnect with our core customers and remind them that we sell top quality product at good prices. It will demonstrate the best about Marks & Spencer clothing: classic, stylish, superior cut, quality material and value for money. In Food, 'Your M&S' is about quality, freshness, desirability and indulgence. Customers We have a customer base of 25 million people, with 11 million visiting our stores every week. However, because we have failed to deliver what our broader customer base wants in a consistent way, we are increasingly reliant on a smaller nucleus to drive performance. We are confident that if the product and value equation is right, our existing customers will significantly increase spend. Longer term, we need to re-engage with occasional and younger customers. Market Shares Although we have seen some slippage recently, we have significant shares in the key categories of Womenswear (11%), Lingerie (26%), Menswear (10%) and Childrenswear (5%) - source, fashiontrak. These and other areas provide the platform for substantial future growth. The market in which we operate has changed markedly over the past 10 years with the growth of discounters and expansion into non-food by food operators. However, there remains a large customer base who want to buy well-made, stylish clothing offering outstanding value. Stores We have a great store portfolio which is profitable throughout the chain but our customers are negative about the in-store experience. Our stores are seen as hard to shop and customers complain of a lack of orientation and of being overwhelmed by quantity. Wide ranges are not seen as presenting real choice. Improving the in-store customer experience is a key priority using co-ordinated advertising, improved windows, layouts and point of sale material. This approach has contributed to a strong performance in our new stores in Swansea and Speke. We will use the best lessons from these stores and incorporate them in our plans to revitalise the store portfolio. We will also increase our presence in out of town locations. People Our people are motivated and skilled. However, they have lacked clear direction and focus. They want to be part of a successful Marks & Spencer and they are a vital part of making Marks & Spencer successful again. Quality, Value, Service, Innovation and Trust Our plans will give Marks & Spencer back to its customers by addressing: •How we will better serve our existing customers and then attract new ones •How we will compete in town, out of town, at home and overseas; and •How we will return to the core values of Quality, Value, Service, Innovation and Trust Quality is about great standards consistently delivered. At the macro level, it is about brand perception and store experience. At the garment level, it is about feel and weight of fabric, care and durability, style, fit and value. Value is a function of quality, price and, in clothing, style. We will do more to demonstrate value especially at opening price points. Service is about clear ranging and choice, consistent sizing policy, availability, clear labelling and knowledgeable service. Marks & Spencer has a great record of innovation and we will introduce new features, benefits and products that customers really want. Trust remains the cornerstone. We insist that our goods are made by people working in safe and fair conditions and consider the environmental impact of everything we do. Implementation We have a three year plan to substantially strengthen performance. Our key priorities in the current financial year and the next two years are as follows: 2004/05: Focus on re-establishing basic retail standards and satisfying our core customers 2005/06: Drive substantial improvements in product, service, store layout and supply chain 2006/07: Broaden our appeal to a wider UK customer base and build our successful international franchise business 1. Focus on the core Our immediate priority is to focus the business on the basics of retailing, delivering great product at excellent value for money. We will concentrate on our core ranges and our successful sub-brands including per una, Blue Harbour and Simply Food. However, we have stopped a number of activities which were diverting resources from the core business. • We have reviewed the strategic projects inherited by the new management team and will focus on just 10 key projects • The Marks & Spencer Lifestore in Gateshead will be closed by the end of January. Kingston, a much smaller unit, which is a satellite of the main store, will open as a Home store. Thurrock has been cancelled • The roll-out of Simply Food stores with lower projected financial returns has been stopped The successful elements of the Simply Food programme will continue as we look to make our outstanding range of food accessible to a wider audience. The best returns are generated by stores which take over £3 million p.a. and are well away from another Marks & Spencer store. 2. Better Product We will re-focus on offering high quality, stylish clothing to our core customers. Autumn clothing ranges are largely bought, but looking beyond this, we will have fewer lines with ranges bought in greater depth. Prices will be sharpened with clear emphasis on our 'good, better, best' pricing architecture. An immediate priority will be to fill gaps in our ranges. In Home, the core strengths of bath, bed, cookware, kitchenware and glass have been neglected. We will therefore shift the emphasis of our ranges back to good value product in these core areas. Re-establishing these basics is expected to deliver annual benefits of c.£20 million compared to 2004/05. In Food, we have excellent quality product but the business has become over complicated with too many sub-brands and product proliferation. We have cut 500 lines and we will concentrate on our core strengths of quality and real innovation. 3. Improve Buying Margins, Supply Chain Efficiency and Stock Commitment We will deliver operational improvements to our sourcing and supply chain over time, to match the best of our peers. •We have renegotiated our supplier terms. These revised arrangements are expected to deliver annual buying improvements of some £140 million by 2006/ 07 •Our supply chain, although highly developed, is slow and over-committed. However, considerable savings can be achieved through being more responsive to sales. Benefits will flow from lower stock levels, a reduced catalogue and tighter operation of the supply chain. We therefore believe we can reduce annual supply chain costs by £35 million by 2006/07 •Discipline around buying and stock commitment needs strengthening. In recent years, we have seen a significant increase in markdowns, from 3% of sales in 1995/96 to almost 7% in 2003/04. Although some of this increase is due to a more aggressive and competitive retail environment, we believe that it can be reduced by improved catalogue management. Strong controls and working practices, including the focus on detail which used to be such a strong part of the organisation, have been reintroduced. In addition, we will buy narrower and deeper. These steps are being taken with a view to delivering annual markdown benefits of c.£40 million by 2006/07. •The levels of waste in Food are too high. The cost of food waste has increased from 1.7% in 1995/96 to almost 2.5% by 2003/04. This has been driven, in part, by catalogue proliferation which we are taking action to reduce, with over 500 lines eliminated to date. We expect reduction in food waste to deliver an annual cost saving of c.£10 million by 2006/07. 4. Deliver better customer service, communication and stores Our focus on getting back to the basics of retail will also encompass delivering fully co-ordinated external advertising, store window displays and in-store decor. We are also working to improve stock accuracy and therefore better availability for our customers. In 2005/06, we will commence a programme to modernise existing space which will be delivered at substantially lower cost than previously planned and within an annual capital spend budget of c.£400 million. Within this budget, we will also open more stores on retail parks. The trial stores in Speke and Swansea are performing well, delivering clothing sales densities significantly higher than High Street stores of similar size. 5. Reduce Operating Costs We are implementing plans to tighten non-merchandise expenditure which are expected to deliver annual savings of c.£50 million by 2006/07. We are also implementing the redundancy programme and the removal of approximately 650 positions, which excludes the Marks & Spencer Money savings. The programme as a whole should deliver annual savings of £45 million by 2006/ 07, again taking into account the sale of the Money business. Financial Benefits In summary, gross margin and cost initiatives are expected to deliver benefits (using 2003/04 as a base), estimated to be: 05/06 vs. 06/07 vs. 03/04 03/04 £'million £'million Gross margin/supply chain: Amendment to supplier terms 120 140 Supply chain 15 35 Reduce clothing markdowns 40 40 Lower food waste 10 10 Operating cost: Savings on non-merchandise procurement 30 50 Central cost (roles) cuts 35 45 ___ ___ Total benefits 250 320 Indicative benefits are stated relative to a base year of 2003/04. The benefits cannot be guaranteed and the actual outturn might be higher or lower than indicated. The above table does not reflect any change in overall sales performance or any possible re-investment of some benefits in selling prices. This is not a profit forecast and nothing in this announcement should be taken as such. One-off operating costs in 2005/06 of achieving these savings are estimated to be c.£5 million, with c.£15 million included in the 2004/05 cost guidance (appendix 1). In addition to the provision for redundancy costs of £22.5 million which was made in the 2003/04 accounts, other exceptional costs are estimated to be c. £40 million, spread over the 3 years 2004/05 to 2006/07. The table above relates only to margin benefits and cost savings with reference to a 2003/04 base. It therefore does not include the benefit of the plans for Home, targeted to deliver an additional contribution of £20 million compared to 2004/5, or from the acquisition of the per una business (PBT of £17 million based on the last per una accounts (unaudited)). In addition, the financial benefits set out above take no account of any benefits from the action we are taking to establish a platform to grow like-for-like sales by delivering the right products more efficiently to our customers. Guidance had previously been given for 2004/05 and, to aid clarity, margin and cost information has now been revised to incorporate the part year benefit of these initiatives and other relevant factors. This revised guidance is noted in Appendix 1 of this Release. The Shape of the Group per una per una is a £250 million turnover business for Marks & Spencer. We are delighted to announce that we have today entered into an agreement for the purchase of the per una business. Under the terms of the agreement we will be entitled to acquire per una for £125 million plus up to £2 million net assets and interim trading. Profit before tax (adjusted to reflect George Davies' ongoing remuneration from completion) attributable to the per una business for the year to March 2004 was £17 million (unaudited). This arrangement will give us complete control of the per una brand and business. George Davies will remain as Chief Executive of the per una business for a term of at least 2 years and continue to be responsible for the per una range. The agreement is conditional, inter alia, on •There having been no change of control of Marks & Spencer •Marks & Spencer receiving any necessary competition approvals •George Davies receiving any necessary tax clearances in respect of a pre-sale restructuring Marks & Spencer and George Davies also confirm that the supply and pre-emption agreements entered into in April 2001 include a change of control clause giving George Davies the option to terminate the existing arrangements and leave ownership of per una and the right to sell the per una brand or products to a third party with George Davies. International Our overseas franchise business, where we have 155 outlets in 26 countries, has been a success and we will continue to rollout this formula. We have significant demand from franchise partners to extend further in existing territories and also in new ones. Marks & Spencer Money Marks & Spencer Money, our financial services business, is an important partner to the retail business. Having been established in 1985, the business has become a significant provider of financial services. Following the successful launch of the '&more' card last year, it is now one of the top 10 providers of credit cards in the UK and has built a strong platform for future growth. We are delighted to be partnering with HSBC in a business joint venture to manage and grow jointly Marks & Spencer Money. As part of the agreement, HSBC will acquire Marks & Spencer Money for a consideration of £762 million. In addition, the Group will retain £60 million of net assets held in Marks & Spencer Insurance. This represents a premium of £224 million over net asset value. HSBC will also assume or repay net debt, which stood at £1,240 million as at 3 April 2004, as part of the transaction. Marks & Spencer and HSBC will also enter into an agreement under which Marks & Spencer will receive (i) a 50 per cent. share of the profits after tax of the business, after deducting operating and capital costs on an agreed basis, and (ii) incentive payments based on product sales. The agreement brings together two powerful businesses which share a commitment to outstanding customer care. Following establishment of the business joint venture, we will be able to focus on our retail activities whilst continuing to benefit from the future growth and profitability of the financial services business. Marks & Spencer Money's position will be enhanced by financial and operational benefits resulting from HSBC's lower funding costs and expertise in consumer finance and other retail financial services. Together, we and HSBC will also increase the effectiveness of customer marketing, the '&more' loyalty programme and extend product choice for our customers. Marks & Spencer Money will continue to operate under the Marks & Spencer brand and be managed jointly, with an Executive Committee comprising equal representation from HSBC and us. The relationship agreement between the partners gives each party certain termination rights after 10 years. The transaction should be completed by the end of 2004 and is subject to customary regulatory approvals. In certain circumstances, this transaction may be subject to Marks & Spencer shareholder approval. Last year, Marks & Spencer's financial services business generated operating profits of £109 million, excluding £59 million costs associated with the launch of the '&more' credit card. As at 3 April 2004, the business had net assets of £598 million. Return of Value Our balance sheet remains strong, underpinned by our property portfolio. The Board has set its financial strategy to support the operational requirements of the retail business while ensuring an efficient capital structure. We are proposing to return £2.3 billion to shareholders in September by way of a tender offer available to all eligible shareholders. The tender range will be set in the light of market conditions at the end of next month. The return will be financed by the sale of Marks & Spencer Money and the repayment of inter-company loans, existing resources and new bank facilities. We expect to retain investment grade credit ratings following the return. The Board will continue to review the balance sheet with a commitment to maintaining an efficient capital structure and use future surplus cash flows to pursue a share buy-back programme. Our commitment to retaining a strong balance sheet, which is supported by the strong unencumbered property portfolio, together with an investment grade credit rating gives us confidence that no material change should be required to the rate of contribution to the UK defined benefit pension scheme. Property Marks & Spencer has an exceptional property portfolio with stores in some of the best retail locations in the UK. Of our 375 stores (12.6 million sq.ft), c.80% of the footage is freehold, long leasehold or mixed tenure. We commissioned DTZ, an external valuer, to produce a valuation on an existing use value basis for Marks & Spencer's operational stores and other properties and a market value basis for non-operational properties. The property portfolio has been valued at approximately £3.6 billion. This compares to a current net book value for the total property portfolio of £2.2 billion, giving a surplus over net book value of approximately £1.4 billion. Further information including the DTZ valuation report is included in Appendix 2 to this announcement. Appendix 1 Revised Margin and Cost Guidance for 2004/05 Guidance for 2004/05 was given at the time of our Quarter 4 Trading Statement in April and again when the Preliminary Results were issued in May. This guidance on margins and costs has been amended, principally to reflect the part year impact of the initiatives and actions announced today. • The planned opening of new footage, plus the annualisation of footage opened in 2003/04, will add c.2% new space to Clothing and c.5% to Food, on a weighted average basis. • We anticipate full-year improvements in the General Merchandise bought-in margin of c.1.4% points. In addition, the Food bought-in margin will improve by c.0.15 % points. For the first-half year, the General Merchandise bought-in margin will improve by c.0.5% whilst Food will be level. • Details relating to buying savings announced in this release for the year 2005/06 and beyond replace any previous guidance on the Clothing bought-in margin for these years. • UK retailing operating costs, including logistics, but excluding any accrual for performance related bonuses, are budgeted to increase by c.3.4%. The increase in the first half will be c.3%. • If performance proves to be in line with business plans agreed by the Board, a bonus provision will be made. Guidance, reporting the impact on operating costs, will be given at the appropriate time. Appendix 2 presented in Part 2 of this Announcement This information is provided by RNS The company news service from the London Stock Exchange
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