Future Launches in the Netherlands

Future Network PLC 17 December 1999 FUTURE LAUNCHES IN THE NETHERLANDS New offices opened in Holland to launch magazines and websites in the Dutch and Flemish-speaking markets of the Benelux countries Future Network plc (LSE: FNET), the video games, home computing and other specialist consumer magazines and online publisher, today announces a further step in its international expansion programme by launching a wholly-owned new business in Holland. Future Publishing Holland, based in Rotterdam, has been created following the acquisition of various assets and the hiring of staff from Media Minded, Future's former licensing partner of Future Music magazine in Holland. The new business will initially comprise of three magazines: Future Music, which Future will now be publishing directly itself in Holland and Belgium; N-Magazine, the Dutch-language edition of N64 magazine which Future already publishes from the UK; And PC Gamer, which will shortly be launched into the Dutch and Belgian markets. PC Gamer is the world's biggest- selling PC games magazine. The Dutch and Flemish-speaking Belgian markets are highly advanced in terms of PC penetration, with around 32% of the adult population owning a PC (5.13m in Netherlands* and 2m in Flemish-speaking parts of Belgium**), over half of which are connected to the Internet (representing over 3.4m Dutch/Flemish speakers). The Netherlands is also the 10th biggest country in the world in terms of number of registered domain names (3.29% of all domain names are .nl). Despite this, however, over 48% of all e-commerce purchases made in the Netherlands are currently made from US merchants, highlighting the potential for Future to establish e-commerce partnerships with Dutch-run businesses for any websites it launches in the region. Commenting on these moves, Greg Ingham, Chief Executive of Future Network said: 'This deal comes towards the end of an amazing year for Future in terms of our international expansion. We started 1999 with operations in the UK and France and end it with additional fast- growing businesses in the US, Germany, Italy and Holland. Today's announcement is in line with our strategy of benefiting from our licensing business to enable low cost, low risk entry into new markets. This new business will provide us with the platform from which to capitalise upon further opportunities that exist for our magazines and websites in these markets.' For further information: Greg Ingham, Chief executive Tel: 01225 442244 The Future Network David Maher Roberts, International Tel: 01225 822886 Development Publisher The Future Network James Longfield/Harriet Keen Tel: 0171 357 9477 Hogarth Partnership Background on The Future Network: The Future Network was founded in the UK in 1985. Today Future publishes 112 magazines worldwide and has extensive online activities generating over 50 million page views per month. It is the world's fastest growing major publisher; is the leading publisher of video games and home computing magazines in the UK, France, Italy and the US; and, ranks as the fourth largest magazine publisher in the UK. Future employs over 1,400 people in offices in Bath, London, San Francisco, New York, Paris, Milan, Munich and Rotterdam. Future was floated on the London Stock Exchange in June 1999 and has a current market capitalisation of over £1 billion. Future's internet activities (FutureNet) serve the PC, Mac, Games, Music and Football communities in the US and the UK with sites like maximumpc.com, maximumpc.co.uk, macdaily.com, dailyradar.com, samplenet.co.uk, and ufn.co.uk. Future's websites and web networks provides rich, community and information-based services to people in these and related markets worldwide. The network model is simple, but effective: Aggregate content (from Future's own magazines and from other sites which become affiliated into the online networks) and provide services (such as e-commerce, auctions, e-mail and discussion forums) to build high traffic in concentrated areas that will be of great value to marketers. * Source: Computer Industry Almanac ** Source: Electronic Media in Belgium: How many users?

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