Survey results - Impulse Live

Immedia Broadcasting plc
15 June 2004



                                                                    15 June 2004



                        IMMEDIA BROADCASTING PLC


    Survey approved by RAJAR confirms power of Immedia's radio station 
                              'Impulse Live'


Immedia, the pioneer of live tailored radio to retail, announces the results of
the first ever research approved by RAJAR (Radio Joint Audience Research) into
in-store radio at stores receiving its 'Impulse Live' radio station.


'Impulse Live' is Immedia's radio station broadcast to the impulse convenience
sector (consisting of newsagents, petrol stations and convenience stores).


Immedia commissioned Ipsos-RSL, the current incumbent of the RAJAR contract, for
this research project and amongst the key findings confirmed are:


•         Impulse Live already reaches 11 million shoppers a week
•         £46 million is spent at Impulse Live stores every week
•         High level of radio awareness (57%)
•         7% of listeners were prompted to buy 'there and then' by Impulse Live
•         22% of listeners said they were made aware of products / special
          offers by Impulse Live


RAJAR, the body that provides the audience measurement system for the UK's radio
industry has endorsed the methodology and findings of the research and provided
the following endorsement:


'This research has been conducted on behalf of Immedia Broadcasting PLC using a
satisfactory and appropriate methodology.  Ipsos-RSL has employed high standards
of quality control to conduct this project which has generated credible findings
and RAJAR is satisfied that the results are a fair reflection of the situation
in the market studied.'  (RAJAR, May 2004)


Commenting on these results, Bruno Brookes, CEO of Immedia said:

'These findings, approved by RAJAR, are the first of their kind regarding a live
radio station to retail.


The results prove the large size and spread of Impulse Live's audience and the
effectiveness of Impulse Live. The radio station sounds like a typical
terrestrial national station, with the added advantage of being able to tailor
and point it to the audience we really want to reach.


Reaching 11 million shoppers a week when they are in the mood to spend £46
million offers advertisers exciting opportunities to effectively target this
important audience. With the recent acquisition of SPAR we expect to double this
audience in the next few months.'


The Ipsos - RSL research was carried out by traffic counting and 660 face to
face exit interviews at stores equipped with the Impulse Live radio station.


Immedia recently announced on 10 June 2004 that it had signed a 3 year contract
with SPAR, the owner of 2,700 convenience stores throughout the UK, to launch
Impulse Live across their full estate.  This gives Impulse Live an estate of
over 5,000 stores.



FOR A COPY OF THE RESEARCH PLEASE CONTACT SARA HAYNES AT:

[e-mail]




For further information please contact:

Immedia Broadcasting Plc
Bruno Brookes - Chief Executive            01635 572 800



Hudson Sandler
Nick Lyon / Sandrine Boussard              020 7796 4133





Notes to Editors:

1.    Impulse Live is the largest in-store media channel currently reaching 5 
      million unique customers per week (converting to 11 million customer 
      visits) across 2,600 convenience stores including Texaco forecourts and
      Londis.


2.    The acquisition of the SPAR estate will take the Impulse Live network to 
      5,000 stores, thereby the doubling the audience over the next
      three months to approximately 22 million shoppers a week.


3.    68% of the UK population visits a newsagent or convenience store at least 
      once a week and make 3 out of 4 purchase decisions are made in-store.


4.    Impulse Live enables advertisers to influence these in-store purchase 
      decisions in a market worth £33 billion in the UK today.
      (Source:  A C Nielsen Impulse Scan Track).




                      This information is provided by RNS
            The company news service from the London Stock Exchange