Strategic Alignment,etc

Diageo PLC 17 July 2000 Diageo Maximises Value through Strategic Re-Alignment and Proposed Combination of Pillsbury and General Mills ============================================================================== Diageo today announces: * Integration of its spirits, wine and beer businesses * Proposed combination of The Pillsbury Company ('Pillsbury') and General Mills in a transaction which initially values Pillsbury at US$10.5 billion * Diageo to retain a shareholding of approximately 33% in the enlarged General Mills Commenting, John McGrath, Diageo Chief Executive Officer, said: 'The consumers who are driving growth in today's market increasingly demand a range of beverage alcohol for their different drinking occasions. Our integrated spirits, wines and beers platform will provide these consumers with a spectrum of products for today's drinking occasions, and produce revenue benefits and cost savings for Diageo. 'The combination of Pillsbury and General Mills creates a major new force in the changing US food industry. Our shareholding allows us to participate in the enhanced growth, cost synergies and shareholder value benefits which accrue to the new General Mills.' The World's Largest Spirits, Wine and Beer Company ================================================== The integration of Diageo's UDV and Guinness operations creates a business with 12 of the world's leading beverage alcohol brands, sales of £7.2 billion and operating profits of £1.2 billion in 1999. Its portfolio of world-famous brands includes global priority brands Johnnie Walker, Guinness, Baileys, Smirnoff, J&B, Cuervo, Tanqueray and Malibu. In total, these brands account for around 85% of Diageo's operating economic profit from beverage alcohol. Accelerated growth from these brands will be the key driver of success for the new organisation. Local priority brands - including wine - will also play a vital role in the portfolio. The new organisation will bring UDV and Guinness together with an integrated strategy in beverage alcohol. Its goal will be to achieve a winning share of high value adult drinking occasions, within a global market for beverage alcohol which Diageo estimates to be worth some £5 billion in operating economic profit. With a combined share of that operating economic profit of less than 10%, Guinness and UDV have significant scope to increase share. The integrated company will focus on four major strategic markets - the US, UK, Spain and Ireland - which deliver 60% of Diageo's operating economic profit from beverage alcohol. A second group of key markets will comprise 15 to 20 countries - all individually important and with the potential to become major markets. Other geographic markets will be served by a new venture grouping, building on the highly successful venture models used in the business today. It is currently estimated that the integration will give rise to annual cost savings of some £130 million, of which some £100 million will be achieved by the end of the third year. The exceptional integration charge is expected to be £170 million, of which £145 million will be cash. Proposed Combination of Pillsbury and General Mills =================================================== The proposed combination will create the world's fifth largest food company, with combined annual turnover of some US$13 billion. The combination will allow Diageo to capitalise on the changing environment in the US food industry to the benefit of its shareholders and Pillsbury's brands and employees. The combination initially values Pillsbury at US$10.5 billion. Values throughout this announcement are based on the US$38 average closing General Mills share price on the New York Stock Exchange over the past month. The General Mills closing share price on the New York Stock Exchange on 14 July 2000 was US$36.3125 per share. The transaction value comprises: * 141 million newly issued shares of General Mills common stock comprising approximately 33% of General Mills' enlarged issued share capital, representing US$5.4 billion. * US$5.1 billion of Pillsbury debt. Diageo will be required to put US$642 million into escrow immediately following completion of the transaction. Under the escrow arrangements, interest on the escrow amount will accrue to General Mills. Diageo may be required to repay to General Mills on the first anniversary of completion some or all of such amount to the extent that the General Mills share price exceeds US$38 over the 20 trading day period prior to that anniversary, with the maximum payment of US$642 million being made if the average share price over that period is at or above US$42.55. Diageo's shareholding in the enlarged General Mills will allow Diageo to benefit from the accelerated growth and substantial cost savings which the combination is expected to produce. General Mills estimates these annual cost savings to be approximately US$220 million in the year to end May 2002, increasing to approximately US$400 million by 2003. On a pro forma basis, the combination is expected to enhance Diageo's earnings per share in the year ending 30 June 2001. This calculation assumes that the combination had been completed on 1 July 2000 and is before goodwill amortisation and exceptional items. Diageo financials are reported under UK GAAP. General Mills financials are reported under US GAAP. The combination will result in a reduction in Diageo's net debt. Diageo will have interest cover levels above its long term targets and will therefore review its capital structure, taking into account available investment opportunities, as part of its commitment to maximising shareholder value. Diageo has no current plans to divest its shareholding in General Mills. In the longer term, a reduction in this holding would be consistent with Diageo's focus on beverage alcohol. Any disposals would only take place having regard to Diageo's managing for value principles. Appendix 1 contains pro forma financial information concerning the impact on Diageo of the combination of Pillsbury and General Mills using historic financials. The transaction gives rise to a pro forma exceptional gain of over £400 million, before transaction costs and tax and after charging goodwill previously written off of £1.4 billion, based on current US dollar exchange rates. This calculation assumes a General Mills share price at completion of US$38 and a full repayment of the US$642 million escrow amount to General Mills, which will occur if General Mills' average share price over the relevant period prior to the first anniversary of completion is at or above US$42.55. Details of the Agreements Between Diageo and General Mills ========================================================== In connection with the combination, Diageo and General Mills have entered into agreements under which: * Diageo will be entitled to designate two nominees to the slate of directors that General Mills nominates for election to its board, bringing the board size to 13, for so long as Diageo holds more than 50% of the General Mills common stock it receives in relation to the combination. The initial Diageo designees are expected to be Paul S. Walsh and Jack Keenan. So long as Diageo holds 5% or more of the outstanding General Mills shares but less than 50% of the shares it receives in relation to the combination, Diageo will be entitled to designate one director nominee to the General Mills board. * Diageo has agreed to vote all of its General Mills shares, until such ownership falls below 10% of the outstanding share capital, on all matters in the same proportion as the other General Mills shareholders vote on such matters, except that Diageo will vote all of its shares in favour of the board nominee slate that includes its designees. Where Diageo's shareholding in General Mills is less than 10% of the outstanding share capital, Diageo can vote its shares at its discretion on amendments to General Mills' articles of incorporation and on business combination transactions. * Diageo has committed to sell 75% of its shareholding in General Mills within ten years of completion. Diageo can transfer its shares through a public offering or through a private placement of shares save for the period between eight and 14 months after completion and save that it cannot sell to any buyer who would own more than 5% of General Mills' share capital (10% in the case of certain institutional buyers). * Reciprocal break-up fees of US$105 million are payable by each party in the event that the relevant shareholder approval for the combination is not obtained. These break-up fees increase to US$315 million for each party in the event that the relevant board does not recommend the transaction and the agreements are terminated, or if shareholder approval is not obtained after a third party offer for General Mills, Diageo or Pillsbury surfaces. Other ===== It is expected that Diageo will publish a circular to shareholders seeking approval for the combination in September 2000. The combination is expected to complete late in 2000, but is subject to regulatory review and the approval of both Diageo and General Mills shareholders. A copy of the announcement to be issued by General Mills today is included as Appendix 2. Diageo is being advised by UBS Warburg and Greenhill & Co., with Sullivan & Cromwell acting as US legal advisers and Slaughter and May as English legal advisers. A presentation by Diageo for analysts and investors will be held at 09.30 BST (04.30 EDT) today in London at The Lincoln Centre, 18 Lincoln's Inn Fields, WC2A 3ED. For those unable to attend the conference a listen-only dial in service is available: Number: +44 (0) 20 7357 6848 Title: Diageo A recording of the conference will also be available for seven days on: Replay number: +44 (0) 800 0270225 Client ID: 501 Passcode: 321 Diageo will also hold a press conference at The Lincoln Centre at 11.30 BST today. General Mills will hold a presentation for analysts and investors at 14.45 BST today (09.45 EDT) in New York at the Waldorf Astoria, Starlight Roof. These presentations will be broadcast by RAW and there will be a teleconference link (+1 212 896-6048). The presentations will also be available on www.diageo.com. Diageo enquiries ================ Catherine James +44 20 7927 5272 Kathryn Partridge +44 20 7927 5225 UBS Warburg, a business group of UBS AG, which is regulated in the United Kingdom by the Securities and Futures Authority Limited, is acting for Diageo plc and no one else in connection with the combination of Pillsbury and General Mills and will not be responsible to anyone other than Diageo plc for providing the protections afforded to customers of UBS Warburg or for giving advice in relation to the combination. Greenhill & Co., which is regulated in the United Kingdom by the Securities and Futures Authority Limited, is acting for Diageo plc and no one else in connection with the combination of Pillsbury and General Mills and will not be responsible to anyone other than Diageo plc for providing the protections afforded to customers of Greenhill & Co. or for giving advice in relation to the combination. In order to utilise the 'Safe Harbor' provisions of the United States Private Securities Litigation Reform Act of 1995, Diageo is providing the following cautionary statement. This document contains certain forward-looking statements with respect to the financial condition, operations and business of Diageo and General Mills and certain of the plans and objectives of Diageo and General Mills with respect to these items. These statements are sometimes, but not always, identified by the words 'may', 'anticipates', 'believes', 'expects' or 'estimates'. In particular, among other statements, certain statements are made with regard to synergies, cost savings, exceptional charges, interest cover, earnings per share enhancement, management objectives, growth, trends in market shares, trends in results of operations, margins, overall market trends, and potential repayments of amounts put into escrow. By their nature, forward-looking statements involve risk and uncertainty because they relate to events and depend on circumstances that will occur in the future. There are a number of factors that could cause actual results and developments to differ materially from those expressed or implied by these forward-looking statements. These factors include, but are not limited to, any conditions imposed in connection with regulatory approvals, stockholder approval, levels of consumer spending in major economies, changes in consumer tastes and preferences, the levels of marketing and employee costs, competitive dynamics in the food and beverage markets, including in the U.S. ready-to-eat breakfast cereal market, pricing and promotional spending by competitors, changes in consumer perception of health- related issues, future exchange, inflation and interest rates, changes in tax rates, changes in laws and regulation, future business combinations or dispositions, the impact of any change-of-control provisions in contracts with third parties, unanticipated liabilities, the General Mills stock price one year after the closing of the transaction, the ability of management of General Mills to integrate its food business with Pillsbury and the ability of Diageo management to integrate its UDV and Guinness operations successfully. Appendix 1 Unaudited Pro Forma Statements ============================ The pro forma statements are provided for illustrative purposes only and because of their nature may not give a true picture of the financial position of Diageo. The pro forma net assets statement is based on the unaudited consolidated balance sheet of Diageo as at 31 December 1999 and adjusted in accordance with the notes set out below to give effect to the disposal of Pillsbury and part acquisition of General Mills as if these transactions had been undertaken at 31 December 1999. The pro forma profit and loss account is based on the audited consolidated profit and loss account of Diageo for the year ended 30 June 1999 and adjusted in accordance with the notes set out below to give effect to the disposal of Pillsbury and part acquisition of General Mills as if these transactions had been undertaken at 1 July 1998. General Mills will be accounted for as an associated undertaking of Diageo on the basis that Diageo will exercise significant influence over the activities of General Mills. Financial information in respect of Diageo and Pillsbury as at 31 December 1999 and for the year ended 30 June 1999 was prepared in accordance with UK GAAP. The information has been extracted from the unaudited financial statements and underlying information for the period ended 31 December 1999 and the audited financial statements and underlying information for the year ended 30 June 1999. The financial information in respect of General Mills as at 28 May 2000 and for the fiscal year ended 30 May 1999 which has been used for the purposes of the calculations and pro forma adjustments was prepared in accordance with US GAAP. No adjustments have been made to convert this to a UK GAAP basis. The information has been extracted from the announcement of audited financial results for the fiscal year ended 28 May 2000 and the audited financial statements and underlying information for the fiscal year ended 30 May 1999. No adjustment has been made to reflect the trading results of Diageo and Pillsbury subsequent to 30 June 1999 or the trading results of General Mills subsequent to 30 May 1999. Diageo Pro Forma Net Assets Statement ===================================== Acquisition 31 December Pillsbury of associate 1999 (see note 1) (see note 2) Pro forma £ million £ million £ million £ million Fixed assets Intangible assets 4,975 (2,455) 2,520 Tangible assets 3,100 (862) 2,238 Investments 1,442 (128) 2,488 3,802 ------- ------- ------- ------- 9,517 (3,445) 2,488 8,560 ------- ------- ------- ------- Working capital Stocks 2,153 (284) 1,869 Debtors 3,732 (491) 3,241 Creditors and provisions (4,603) 727 (3,876) ------- -------- ------- ------- 1,282 (48) - 1,234 ------- -------- ------- ------- Capital employed 10,799 (3,493) 2,488 9,794 Net external borrowings (5,916) 2,778 (3,138) ------- -------- ------- ------- Net assets 4,883 (715) 2,488 6,656 Minority interests (553) 2 (551) ------- -------- ------- ------- Net assets attributable to Diageo's shareholders 4,330 (713) 2,488 6,105 ======= ===== ======= ======= Notes and assumptions ==================== 1. The Pillsbury assets to be sold are based on its net assets at 31 December 1999 translated at an exchange rate of US$1.62. The net assets include US$4,500 million of Pillsbury borrowings. The additional US$642 million of Pillsbury borrowings have not been reflected in the above pro forma since some or all of this amount will be paid to General Mills one year after completion if the share price of General Mills is in excess of US$38 during the relevant period. 2. The investment in associate is based on the fair value of 33% of General Mills (using the General Mills average closing market price on the New York Stock Exchange over the past month of US$38 per share and after deducting the Pillsbury borrowings of US$4,500), plus 33% of the net asset value (excluding external borrowings) at 31 December 1999 of Pillsbury. The resulting investment has been translated to sterling using the 31 December 1999 exchange rate of US$1.62. Diageo Pro Forma Profit And Loss Account ======================================== Acquisition of Year ended Pillsbury associate 30 June (see note (see notes 1999 1) 2,3) Pro forma £ million £ million £ million £ million Turnover 11,795 (3,757) 8,038 Operating costs (9,892) 3,279 (6,613) ------- ------- ------- Operating profit 1,903 (478) 1,425 Share of profits of associates 188 (13) 370 545 ------- ------- ------- ------- Trading profit 2,091 (491) 370 1,970 Interest (324) 206 (92) (210) ------- ------- ------- ------- Profit before goodwill amortisation, exceptional items and tax 1,767 (285) 278 1,760 Goodwill amortisation (see note 3) (4) 4 (6) (6) ------- ------- ------- ------- Profit before exceptional items and tax 1,763 (281) 272 1,754 Tax on profit before exceptional items (463) 110 (101) (454) ------- ------- ------- ------- Profit before exceptional items 1,300 (171) 171 1,300 Exceptional items: Charged to operating profit (382) 77 - (305) Charged to associates (8) - (50) (58) Disposal of fixed assets (10) 2 - (8) Sale of businesses 104 39 - 143 Tax on exceptional items 23 - 4 27 ------ ------- -------- ------- Exceptional items after tax (273) 118 (46) (201) ------ ------- -------- ------- Profit after taxation 1,027 (53) 125 1,099 ====== ======= ======== ======= Interest cover 6.5x 9.4x Notes and assumptions ===================== 1. The Pillsbury results have been translated using the average exchange rate for the year ended 30 June 1999 of US$1.64. The interest charge reflects interest at 7.5% on the US$4,500 million of Pillsbury borrowings. The tax on Pillsbury's profit before exceptional items has been estimated using an effective rate of 39%. 2. The associate results have been based on General Mills' results for the year ended 30 May 1999 under US GAAP and translated into sterling using Diageo's average exchange rate for the year ended 30 June 1999 of US$1.64. Pillsbury's results for the year ended 30 June 1999 are under UK GAAP. Diageo's shareholding in General Mills has been assumed to be 33%. The detailed computation is set out below. 3. The associate results do not reflect any adjustments to allocate the excess of the consideration for Diageo's 33% investment over the historical net book value of General Mills. Actual fair values will be based on the results of studies to be carried out in due course, but it is expected that an element of the excess will be allocated to brand values. Any residual amount of excess over the fair values of assets and liabilities will be allocated to goodwill. Diageo's accounting policy for intangible assets is to amortise goodwill over 20 years and to carry brands at fair value cost, subject to annual impairment reviews. 4. The pro forma financials do not reflect any of the cost savings expected to arise as a result of the combination of Pillsbury and General Mills. General Mills Pro Forma Profit And Loss Account =============================================== General Mills Pillsbury Year to 30.5.99 Year to Year to Combined 33% of US$ million 30.5.99 30.6.99 pro forma Combined £ million £ million £ million £ million Turnover 6,246 3,809 3,757 7,566 2,497 ===== ===== ===== ===== ===== Operating profit before goodwill amortisation 1,040 634 478 1,112 367 Share of profits of associates (8) (5) 13 8 3 Interest (119) (73) (206) (279) (92) ------ ----- ----- ------ ----- Profit before goodwill amortisation 913 556 285 841 278 Goodwill amortisation (22) (13) (4) (17) (6) ------ ----- ----- ------ ----- Profit before exceptional items and tax 891 543 281 824 272 Exceptional items (52) (32) (118) (150) (50) Taxation Before exceptional items (323) (197) (110) (307) (101) Exceptional items 19 12 - 12 4 ------ ----- ----- ----- ----- 535 326 53 379 125 ====== ===== ===== ===== ===== See notes and assumptions above. Appendix 2 GENERAL MILLS AND DIAGEO TO COMBINE THEIR WORLDWIDE CONSUMER FOODS OPERATIONS =================================================== General Mills' Acquisition of Pillsbury Creates $13 Billion Premier Food Marketer Diageo To Hold 33 Percent Equity Stake in General Mills MINNEAPOLIS, MINN. and LONDON, U.K. - July 17, 2000 - General Mills, Inc. (NYSE: GIS) and Diageo plc (LSE: DGE; NYSE: DEO) today announced that their boards of directors have unanimously approved a definitive agreement, under which General Mills will acquire Diageo's worldwide Pillsbury operations in a transaction valued at $10.5 billion. Under the terms of the agreement, General Mills will acquire Pillsbury in a stock-for-stock exchange. Consideration to Diageo will include 141 million common shares of General Mills, valued at $38 per share. This will represent 33 percent of an expected 426 million basic common shares outstanding. The total value of the transaction also includes Pillsbury debt of $5.14 billion. Of the $10.5 billion transaction value, up to $642 million will be repaid to General Mills at the first anniversary of the closing, depending on the General Mills stock price at that time. General Mills will account for the acquisition of the Pillsbury businesses as a purchase. The transaction is expected to close in late calendar 2000, following regulatory review and required approval by Diageo and General Mills shareholders. General Mills expects the transaction to be accretive to its cash earnings per share in fiscal 2002 and neutral to reported earnings per share in fiscal 2004. General Mills will have pro forma annual sales of approximately $13 billion, including proportionate joint-venture revenues, and pro forma operating profits of approximately $1.9 billion (before cost savings). General Mills' expanded business portfolio will be focused on brands that hold leadership positions across a number of refrigerated, frozen and dry grocery categories, including Pillsbury refrigerated baked goods, Yoplait yogurt, Hungry Jack frozen waffles, Totino's frozen pizza snacks, Betty Crocker dessert, dinner and side dish mixes, and Big G cereals. General Mills Chairman and Chief Executive Officer Steve Sanger said, 'We are very excited about the addition of Pillsbury's businesses to our lineup, because we expect them to accelerate our top-line growth. Virtually all of Pillsbury's leadership brands compete in growing market categories, several of which represent dynamic new growth platforms for General Mills. We see excellent opportunities to build these businesses with the same mix of product and marketing innovation that has been fueling consistent growth by our current portfolio. In addition, our complementary operations promise strong manufacturing, distribution and sales synergies that will contribute to growth on the bottom line. 'We're equally excited about welcoming Pillsbury people around the globe to the General Mills family,' Sanger continued. 'Our two companies have similar cultures, due in part to a shared Minnesota heritage that traces back more than a century. We know the experiences and insights of Pillsbury people will be key drivers of our future success.' Paul Walsh, Chief Operating Officer of Diageo, said, 'This agreement creates significant long-term value for the shareholders of both Diageo and General Mills. This deal combines two powerful and complementary brand portfolios to create a major force in the U.S. food industry. It gives the Pillsbury brands the right platform from which to achieve their full potential.' General Mills estimates that this combination will result in cost savings of approximately $25 million in fiscal 2001 and approximately $220 million in fiscal 2002, increasing to approximately $400 million annually by 2003. The anticipated savings reflect streamlining of general and administrative functions, greater supply chain efficiencies, synergies in selling and marketing activities, and increased economies of scale. General Mills' plans call for the divestiture of Pillsbury's North American dessert mix business, as well as Pillsbury's North American Green Giant canned vegetable business. These divestitures are expected to be completed by the end of fiscal 2002. Key Competitive Strengths of the New General Mills: =================================================== General Mills' sales will almost double, to nearly $13 billion, and its stronger, more balanced portfolio will be geared for faster growth. Pillsbury's major retail categories have been growing at a significantly faster rate than General Mills' categories. In addition, General Mills' new business mix has a much stronger convenience profile, with nearly 80 percent of retail sales generated by ready-to-eat or quick-to-prepare foods. Beyond retail, General Mills will have significantly broader scale and capabilities in the fast-growing Foodservice channel. Combined pro forma Foodservice sales will exceed $1.7 billion, making General Mills one of the top U.S. Foodservice manufacturers. Our pro forma sales in fast-growing international markets will double, to $2.3 billion. In combining these businesses, General Mills will now have manufacturing, distribution and sales infrastructure in a number of global markets, including the U.K., Western Europe, Latin America and Australia. The company will be the market leader in the $1.5 billion U.S. refrigerated dough category. This business significantly expands General Mills' participation in refrigerated foods, where the company already holds leadership positions in the $2 billion yogurt category, and the $580 million market for refrigerated entrees. General Mills will compete in two new breakfast food categories, with Hungry Jack frozen waffles and Pillsbury frozen pastries complementing the Big G ready-to-eat cereal line. The company will market a broader array of convenient lunch and dinner choices, with Totino's frozen pizza and snacks, Green Giant frozen vegetables and meal starters, Progresso soups, and Old El Paso Mexican foods joining the Betty Crocker dinner and side dish mix businesses. 'The addition of Pillsbury fits very well with the key growth strategies we've defined for General Mills, and enhances our future prospects,' Sanger concluded. 'Since 1995, our reported sales have grown at a 6 percent compound rate. With our new portfolio, we expect our topline growth rate to be at least a percentage point higher. And as a result of this combination we are adding 1 to 2 points to our double-digit EPS growth rate target, bringing it to a range of 11 to 15 percent.' The transaction value includes a contingent amount of $642 million, which may be repaid to General Mills on the one-year anniversary of the closing date. If the average trading price of General Mills common stock for the 20 days preceding that anniversary date is $42.55 per share or more, General Mills will receive the entire contingent payment. If the average trading price is $38.00 or below, Diageo will retain the contingent amount. If the average price is between these figures, Diageo and General Mills will share the contingent payment. The agreement includes a standstill provision, under which Diageo is precluded from buying additional shares in General Mills for a 20-year period following the close of the transaction or for three years following the date on which Diageo owns less than 5 percent of General Mills' outstanding shares, whichever is earlier. The agreement also generally requires pass-through voting by Diageo, so its shares will be voted in the same proportion as the other General Mills shares are voted. Diageo has committed to reduce its shareholding in General Mills over a ten-year time period. Diageo initially will designate two directors to join General Mills' board, bringing the board size to thirteen. The Diageo designees are expected to be Paul S.Walsh, Chief Operating Officer, Diageo, and Jack Keenan, Chief Executive Officer of Diageo's UDV unit. This representation will be reduced as Diageo's ownership stake declines. So long as Diageo retains board representation, it will vote all of its General Mills shares in favor of the board-nominated slate of directors that includes its designees. Projected fiscal 2001 cash flow from operations is estimated at approximately $1.0 billion. General Mills intends to maintain its prevailing annual dividend of $1.10 per share. Evercore Partners and Merrill Lynch are acting as financial advisors to General Mills, with Wachtell, Lipton, Rosen & Katz and Collier Shannon Scott acting as legal counsel. Diageo's financial advisors are UBS Warburg and Greenhill & Co., with Sullivan & Cromwell acting as U.S. legal counsel and Slaughter and May as English legal counsel. About General Mills =================== General Mills is a leading manufacturer and marketer of consumer foods products, with fiscal 2000 worldwide sales of $7.5 billion. Major U.S. businesses include: Big G ready-to-eat cereals, Betty Crocker dessert, baking and dinner mix products, snack products, and Yoplait and Colombo yogurt. The company's expanding international operations include company-owned businesses in Canada, Mexico and China, as well as a snacks joint venture in continental Europe with PepsiCo and a worldwide cereal joint venture with Nestle. More information is available at www.generalmills.com. About Diageo ============ Diageo is one of the world's leading consumer goods companies. Formed in December 1997 through the merger of GrandMet and Guinness, Diageo has an outstanding portfolio of world famous consumer brands including Smirnoff, Johnnie Walker, Guinness, J&B, Gordon's, Tanqueray, Pillsbury and Burger King. Diageo employs some 72,000 people across more than 200 markets worldwide. For more information about Diageo, visit their website at www.diageo.com. Forward-looking and Cautionary Statements This press release contains forward-looking statements based on management's current expectations and assumptions. Such statements are subject to certain risks and uncertainties that could cause actual results to differ. In particular, our predictions about the Pillsbury acquisition could be affected by regulatory and stockholder approvals; integration problems; failure to achieve synergies; unanticipated liabilities; inexperience in new business lines; and changes in the competitive environment. In addition, our future results also could be affected by a variety of factors such as: competitive dynamics in the U.S. ready-to-eat cereal market, including pricing and promotional spending levels by competitors; the impact of competitive products and pricing; product development; actions of competitors other than as described above; acquisitions or dispositions of businesses or assets; changes in capital structure; changes in laws and regulations, including changes in accounting standards; customer demand; effectiveness of advertising and marketing spending or programs; consumer perception of health-related issues; economic conditions, including changes in inflation rates or interest rates; fluctuations in the cost and availability of supply-chain resources; and foreign economic conditions, including currency rate fluctuations. The company undertakes no obligation to publicly revise any forward-looking statements to reflect future events or circumstances. In connection with this transaction, General Mills will be filing a Proxy Statement with the Securities and Exchange Commission. SECURITY HOLDERS OF GENERAL MILLS ARE URGED TO READ THE PROXY STATEMENT WHEN IT BECOMES AVAILABLE, BECAUSE IT WILL CONTAIN IMPORTANT INFORMATION REGARDING THIS BUSINESS COMBINATION. Investors and security holders may obtain a free copy of the statement when it becomes available at the Securities and Exchange Commission's website at www.sec.gov. Contacts: ========= General Mills, Inc. Diageo plc Investors: Investors: Kris Wenker Catherine James VP, Investor Relations Group Investor Relations Director 763-764-2607 011 44 20 7927 5272 Media: Media: Austin Sullivan Kathryn Partridge SVP, Corporate Relations Group Head of Corporate 763-764-7264 Communications 011 44 20 7927 5225 Josh Silverman / Joele Frank Joele Frank, Wilkinson Brimmer Katcher 212-355-4449 Note to Editors You are cordially invited to participate in the General Mills press conference on Monday, July 17, 2000 at 12:15 pm (EDT) at the Waldorf-Astoria Hotel in New York City, located on 301 Park Avenue (between 49th & 50th streets), at the Starlight Roof (18th floor). If you are unable to attend, you can participate by dialing (800) 633-8620 (within the United States) or (212) 896-6048 (internationally). Live Satellite Uplink for General Mills Press Conference: Monday, July 17, 2000 12:15 - 1:15 PM (EDT) Telestar 6 (KU); Transponder 25 Uplink frequency: 14444 (H) Downlink frequency: 12144 (V) If you have any technical questions or problems with live satellite feed, call Jeff LaMarita or Al Marino at 917-273-3057 or 917-414-7118. Satellite Uplink for General Mills B-Roll: Monday, July 17, 2000 Monday, July 17, 2000 7:00-7:30 AM (EDT) 11:00-11:30 AM (EDT) Telstar 6; Transponder 9 Telstar 5; Transponder 16 Downlink frequency: 3880 Downlink frequency: 4020 If you have questions or problems with the B-Roll satellite feeds, call Bret Curran at 212-627-5622.

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