First Day of Dealings

Milestone Group PLC 01 July 2003 For Immediate Release Tuesday 1 July 2003 NOT FOR DISTRIBUTION IN THE UNITED STATES, CANADA, JAPAN AUSTRALIA OR THE REPUBLIC OF IRELAND MILESTONE GROUP PLC FIRST DAY OF DEALINGS ON THE ALTERNATIVE INVESTMENT MARKET Milestone Group PLC ('Milestone' or 'the Group'), the new cross-media group focussing on local markets, today announces the commencement of dealings of its Ordinary Shares on the Alternative Investment Market ('AIM'). Collins Stewart is the nominated adviser and broker to Milestone. Placing Statistics Placing Price per Ordinary Share 100p Number of Ordinary Shares Placed 10,500,000 Total proceeds from the Placing (before expenses) £10.5m Number of Ordinary Shares in issue immediately following Admission 21,599,976 Market capitalisation following the Placing at the Placing Price £21.6m Reasons For The Admission And Placing And Use Of Proceeds: The Directors believe that admission to trading on AIM will be beneficial to the Group and intends to apply the net proceeds of the Placing as follows: - To satisfy the cash element of the acquisitions; - To repay debt; and - To meet the costs of the transaction and provide general working capital to finance the growth of the Group. Commenting on the successful fund raising and flotation on AIM, Andrew Craig, Chief Executive of Milestone, said: 'The flotation, which has been a great success, will be an important step in the Group's strategy of becoming a serious player in the local media market place. We have already demonstrated the success of the benefits of a cross-media model in Basingstoke and we intend to address the numerous opportunities for our multi-platform offering throughout the UK. The acquisition of the Courier Group provides us with critical mass in our newspaper division and immediately gives us the platform to implement a tri-media strategy in and around Oxford. Through this unique proposition, we believe that Milestone will create considerable opportunities for local businesses to advertise to its communities far more effectively than has been possible to date, whilst also providing our shareholders with a significant growth proposition.' For further information: Milestone Group PLC Tel: 01635 202 700 Andrew Craig - Chief Executive Buchanan Communications Tel: 020 7466 5000 Bobby Morse / Bobbie Swanson Collins Stewart Tel: 020 7523 8700 Paul Davies BACKGROUND INFORMATION Introduction Milestone will exploit the ownership of cross-media assets in local markets to maximise commercial revenues. The Milestone local media portfolio will operate across three complimentary delivery platforms - publishing, radio and television - to drive audience and revenues to each other as part of a powerful cross-media offering. Milestone delivery platforms will cross-promote each other and work together to achieve incremental revenues and economies of scale. Advertising solutions will be developed for clients seeking to promote themselves across multiple media platforms. Milestone will use in-house publishing and broadcasting expertise to produce locally-focused editorial content which seeks to build audience and advertiser loyalty across its brands. The Group's operations cover some of the wealthiest parts of the UK and are well placed to exploit cross-media convergence to build a cash-generative advertising based business. On completion of the acquisitions of its current targets, Milestone will own the following assets: • Nine free local publications; • Six local radio stations of which three are wholly owned and three are majority owned. In addition, the Group will have a 37 per cent. holding in a further independent local radio ('ILR') station broadcasting to the Reading area; and • One local television station based in Oxford. The Board believes that the opportunity exists for a dynamic new cross-media group to exploit the potential for commercial revenues in local marketplaces. The Group's flotation on AIM and the Placing will help fund its formation and its working capital requirements, raise its profile, retain key staff and facilitate opportunities to offer quoted securities for businesses it is interested in acquiring. Strategy Milestone is seeking to position itself to become a significant player in local publishing, local radio and local television. The Directors believe that there is an opportunity to exploit the ongoing localisation of media and the enduring desire of many people to be knowledgeable about local affairs. The Basingstoke Model The Directors believe that the benefits of the cross media model have been proven in Basingstoke where the ILR station Kestrel FM served as a springboard to launch a new local newspaper, the Basingstoke Observer, in April 2000. The Basingstoke Observer has become an established local newspaper in an area previously dominated by one single local publisher. The Directors believe this success would not have been possible, within the budget and timescale achieved, without the relationship with Kestrel FM. Furthermore, the promotional opportunities afforded by the Basingstoke Observer to the radio station have, in the opinion of the Directors, helped Kestrel to increase its RAJAR audience reach in a competitive marketplace. Milestone will seek to replicate the model of publications working in partnership with complimentary media in other local marketplaces. The tri-media model - Oxford Milestone intends to develop a tri-media model for Oxford with the local radio station, Passion 107.9, local publications and SIX TV cross-promoting each other. A telesales team will be engaged to sell classified advertisements carried both in local publications and on SIX TV's teletext service. Appropriate content sharing opportunities will be explored between the three platforms. Joint sales and programming initiatives will also be explored such as a property programme on SIX TV cross promoted in local publications. The Directors believe significant economies of scale and incremental revenues can be achieved with three platforms co-operating under common ownership in a single marketplace. New licences Milestone will seek to own or establish partnerships with groups aspiring to launch new ILR stations or Local Television Licences in those areas where the Board believe they would be appreciated by advertisers, listeners and/or viewers. In addition, Milestone will lobby the Regulators to make new licences available in areas where the Directors believe that it would be beneficial for the Group to operate new services. New publications Milestone will explore opportunities to rollout its successful local publishing formats to new geographic areas, particularly where it sees a potential for future cross-media ventures. Acquisition strategy The Directors believe that there is an opportunity for consolidation in the media market. Milestone will explore opportunities to enhance shareholder value through acquiring further interests in radio, publishing, television or other businesses that are complimentary to the business of the Group with an initial focus primarily on exploring opportunities in the Midlands and the South and West of England. The Business Milestone's business will comprise of three main operating divisions: a Publishing Division, a Radio Division and a Television Division. The Directors believe benefits will be seen from the divisions working together to produce quality content, to promote each other's services and to develop joint revenue opportunities. Publishing Division Milestone's Publishing Division brings together two previously independent publishing companies, the Courier Group and the Basingstoke Observer. The division publishes nine main titles covering significant parts of Oxfordshire, Berkshire and North Hampshire with titles that include the Oxford Courier, South Oxfordshire Courier, Auto Weekly, Thames Valley Weekly and the Basingstoke Observer. Revenue is currently primarily generated from selling advertising space. Radio Division The Group's Radio Division comprises the business of the Fusion Group and ListenEar. The division currently has interests in seven radio stations licensed by the Radio Authority with a combined RAJAR TSA (Total Service Area) of over 1.5m. The radio stations include Passion 107.9 (100% owned by Milestone, based in Oxford), Fusion 107.3 and Time FM (both 100% owned and in London), 107.6 Kestrel FM (54% owned, Basingstoke), 107.1 Rugby FM (52% owned, Rugby), Kick FM (51% owned, Newbury) and Reading 107 FM (37% owned, Reading). ListenEar is a company that specialises in radio consultancy services. ListenEar is currently working with Fusion and other partners to lobby for new radio licences to be advertised or awarded in six areas. Television Division Milestone's Television Division currently comprises one operating Local Television Licence (SIX TV) and one pending new Local Television Licence application for the Reading area in Berkshire. SIX TV is the local television service for Oxford broadcasting 24 hours a day to a large part of the Oxfordshire area. SIX TV is the only local television service dedicated to Oxfordshire with a range of programming catering for local interests such as local information, lifestyle features, sport and music, providing an outlet to local people and organisations who may previously have found it difficult to gain significant television coverage. SIX TV has a potential audience of approaching 390,000 people in Oxfordshire. SIX TV's revenue is generated primarily from local advertising and programme sponsorship. SIX TV offers teletext capability with SIX TEXT able to provide up-to-date listings and other details about advertisers. In addition, revenue is also generated through facilities hire to Endemol UK plc who currently use SIX TV's premises to produce a live quiz show broadcast nationally each weekday on channel five. Current trading and prospects The Directors are encouraged by the trading for the year to date and believe that the Group is well placed to increase its revenues and to exploit the current market opportunities. The future prospects of the Group are largely dependent on the growth of the market for local advertising on and across its own delivery platforms and consequently the Directors view the Group's future with confidence. The Directors believe that, by bringing the divisions together, economies of scales will be achieved and other benefits seen through the platforms co-operating to promote each other and developing new joint revenue opportunities. Where the Group holds contiguous assets, opportunities for regional sales will also be explored. The Board Julian Blackwell, Non-Executive Chairman, aged 74 Julian Blackwell has worked in the Oxford-based Blackwell bookselling and publishing companies in many roles from packer to President. Julian was also the launch Chairman of FOX FM from 1989 to 1998. In 2000 Julian was the joint-founder (with Andy Craig) of Aroma Broadcasting Limited, formed to invest in the new tier of terrestrial local television. Andy Craig, Chief Executive, aged 48 Andrew has gained 25 years experience in professional broadcasting, mainly in the field of news and current affairs, hosting both network programmes and live regional programmes for ITV and BBC. Eight years ago Andrew founded Milestone Pictures Limited with a view to establishing a profitable niche broadcasting company. Until now Andrew has been Executive Chairman of MGH Investments Limited (formerly Milestone Group Holdings Limited) overseeing the development of its media interests and, in May 2002, Andrew became chief operating officer of the Fusion Group. Andrew is currently contracted (until 10 November 2003) to provide his services as a newsreader and presenter to Meridian Broadcasting Limited. Brian Chester, Finance Director, aged 51 Brian joined Fusion in April 2000. From 1973 he spent 14 years working for Philips Electronics in various financial roles. In 1987, he was appointed financial controller of Bourne Publicity Limited and, following his promotion to finance director in 1989, was instrumental in its sale to Bemrose Corporation plc where he remained division finance director until January 2000. Brian brings a wealth of both industry and financial expertise to the Group. Mark Levine, Non-Executive Director, aged 26 Mark Levine is a portfolio manager with Elliott Advisors (UK) Limited, the London arm of Elliott Associates, L.P., a New York based private investment partnership. Elliott Associates, founded in 1977, along with its sister offshore fund, Elliott International L.P., manages partners' capital of approximately $3.2billion. The Elliott group has been the primary funding partner of Fusion since its inception in November 2000. This information is provided by RNS The company news service from the London Stock Exchange
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