EPT Disclosure The Hershey Company

FORM 38.5(b)

                 DEALINGS BY CONNECTED EXEMPT PRINCIPAL TRADERS
            WITHOUT RECOGNISED INTERMEDIARY STATUS, OR WITH RI STATUS
                  BUT NOT DEALING IN A CLIENT-SERVING CAPACITY
                       (Rule 38.5(b) of the Takeover Code)


1.   KEY INFORMATION

Name of exempt principal      Barclays Capital Inc
trader
Company dealt in              The Hershey Company
Class of relevant security    Common Stock
to which the dealings being
disclosed relate (Note 1)
Date of dealing               15 January 2010


2.   INTERESTS, SHORT POSITIONS AND RIGHTS TO SUBSCRIBE

(a)  Interests and short positions (following dealing) in the class of relevant
security dealt in (Note 2)

                                      Long                  Short

                                  Number       (%)      Number         (%)

(1) Relevant securities          161,450     0.10%      29,022       0.02%

(2)  Derivatives (other  than          0     0.00%           0       0.00%
options)

(3) Options and agreements       219,100     0.13%     416,600       0.25%
to purchase/sell

Total                            380,550     0.23%     445,622       0.27%


(b)  Interests and short positions in relevant securities of the company, other
     than the class dealt in (Note 2)

Class of relevant security:           Long                  Short

                              Number                Number
                              (%)                   (%)
(1) Relevant securities

(2)  Derivatives (other  than
options)

(3) Options and agreements
to purchase/sell

Total


  (c)  Rights to subscribe (Note 2)

Class of relevant security:   Details



3.   DEALINGS (Note 3)

(a)  Purchases and sales

Purchase/sale            Number of securities    Price per unit (Note 4)
                                                 (USD)
Sale                     400                     36.4325
Sale                     100                     36.73
Sale                     400                     36.57
Sale                     2,600                   36.463077
Sale                     100                     36.485
Sale                     100                     36.69
Sale                     100                     36.61
Sale                     232                     36.44810345
Sale                     7,400                   36.36207568
Sale                     1,600                   36.584375
Sale                     100                     36.445
Sale                     800                     36.433125
Sale                     100                     36.41
Sale                     200                     36.269
Sale                     291                     36.42
Sale                     1,995                   36.3099593
Sale                     200                     36.36
Sale                     1,300                   36.40461538
Sale                     177                     36.28
Sale                     300                     36.316
Sale                     275                     36.28872727
Sale                     700                     36.6
Sale                     100                     36.595
Sale                     10,800                  36.47575926
Sale                     100                     36.61
Sale                     202                     36.5
Sale                     48                      36.369
Sale                     48                      36.369
Sale                     600                     36.32666667
Sale                     100                     36.28
Sale                     100                     36.32
Sale                     700                     36.472857
Sale                     800                     36.3043
Sale                     39                      36.369
Sale                     11,846                  36.30236367
Sale                     2,500                   36.3224
Sale                     3,600                   36.31725
Sale                     33,000                  36.30048485
Sale                     3,893                   36.29976111
Sale                     1,100                   36.29
Sale                     500                     36.333
Sale                     9                       36.369
Sale                     800                     36.298
Sale                     280                     36.369
Sale                     10,061                  36.25
Sale                     7,800                   36.39269231
Sale                     13,500                  36.31333333
Sale                     100                     36.339
Sale                     100                     36.61
Sale                     12,001                  35.97
Sale                     10,000                  36.41675
Sale                     2,300                   36.43652174
Sale                     3,800                   36.41789474
Sale                     16,558                  36.37410436
Sale                     5,724                   36.40257163
Sale                     12,080                  36.40013245
Sale                     1,738                   36.41265823
Purchase                 48                      36.369
Purchase                 200                     36.269
Purchase                 700                     36.36285714
Purchase                 2,372                   36.3119
Purchase                 2,600                   36.46307692
Purchase                 700                     36.47285714
Purchase                 280                     36.369
Purchase                 7,900                   36.48507595
Purchase                 292                     36.42027397
Purchase                 100                     36.41
Purchase                 6,100                   36.36131148
Purchase                 400                     36.38575
Purchase                 400                     36.57
Purchase                 800                     36.298
Purchase                 1,300                   36.4046
Purchase                 100                     36.309
Purchase                 1                       36.5
Purchase                 275                     36.35818182
Purchase                 100                     36.5
Purchase                 2,400                   36.53395833
Purchase                 800                     36.60125
Purchase                 2,900                   36.45037931
Purchase                 400                     36.5575
Purchase                 600                     36.369
Purchase                 400                     36.4325
Purchase                 100                     36.73
Purchase                 1,000                   36.3591
Purchase                 24                      36.25
Purchase                 200                     36.375
Purchase                 600                     36.36333333
Purchase                 300                     36.47333333
Purchase                 300                     36.32993333
Purchase                 100                     36.339
Purchase                 80,000                  36.298
Purchase                 60,000                  36.3979
Purchase                 1,080                   36.31640741
Purchase                 200                     36.265
Purchase                 176                     36.3
Purchase                 400                     36.329
Purchase                 100                     36.61
Purchase                 48                      36.369
Purchase                 400                     36.3975


(b)  Derivatives transactions (other than options)

Product       Long/short       Number of securities   Price per unit
name,         (Note 5)         (Note 6)               (Note 4)
e.g. CFD




(c)  Options transactions in respect of existing securities

(i)  Writing, selling, purchasing or varying

Product       Writing,    Number    Exercise Type,    Expiry      Option
name,         selling,    of        price    e.g.     date        money
e.g. call     purchasing, securities         American,            paid/
option        varying     to        (USD)    European             received
              etc.        which              etc.                 per unit
                          the                                    (Note 4)
                          option
                          relates
                          (Note 6)
Call Option   Selling     10,200     35     American   22/05/2010  2.85
Call Option   Selling     100        35     American   22/05/2010  2.85
Call Option   Selling     100        35     American   22/05/2010  2.8
Call Option   Selling     2,200      35     American   21/08/2010  3.3
Call Option   Selling     1,100      35     American   21/08/2010  3.3
Call Option   Selling     400        35     American   22/01/2011  3.62
Put Option    Purchasing  600        35     American   22/05/2010  1.8
Put Option    Purchasing  100        35     American   22/05/2010  1.8
Put Option    Purchasing  100        35     American   22/05/2010  1.85
Put Option    Purchasing  100        30     American   21/08/2010  0.65
Put Option    Purchasing  1,800      50     American   21/08/2010  14
Put Option    Purchasing  1,100      50     American   21/08/2010  14
Put Option    Purchasing  100        50     American   21/08/2010  14
Call Option   Purchasing  400        40     American   22/01/2011  1.62
Call Option   Purchasing  100        35     American   22/01/2011  3.77285402


(ii) Exercising

Product name, e.g. call  Number of securities    Exercise price per unit
option                                           (Note 4)



(d)  Other dealings (including new securities) (Note 3)


Nature of transaction    Details                 Price per unit (if
(Note 7)                                         applicable) (Note 4)




4.   OTHER INFORMATION

Agreements, arrangements or understandings relating to options or derivatives


Full details of any agreement, arrangement or understanding between the
person disclosing and any other person relating to the voting rights of
any relevant securities under any option referred to on this form or
relating to the voting rights or future acquisition or disposal of any
relevant securities to which any derivative referred to on this form is
referenced.  If none, this should be stated.





Is a Supplemental Form 38.5(b) attached? (Note 8)                YES


Date of disclosure                         18 January 2010
Contact name                               Geoff Smith
Telephone number                           020 7116 2913
Name of offeree/offeror with which         Kraft Foods Inc
connected
Nature of connection (Note 9)              Advisor


SUPPLEMENTAL FORM 38.5(b)


                            DETAILS OF OPEN POSITIONS
                 (This form should be attached to Form 38.5(b))


OPEN POSITIONS (Note 1)

Product      Written or  Number of    Exercise  Type, e.g. Expiry date
name,        purchased   securities   price     American,
e.g. call                to which     (Note 2)  European
option                   the option   (USD)     etc.
                         or
                         derivative
                         relates
Put Option   Sold        5,100        30        American   22/01/2011
Put Option   Sold        3,900        30        American   16/01/2010
Put Option   Sold        600          60        American   16/01/2010
Put Option   Sold        100          25        American   20/02/2010
Put Option   Sold        1,900        25        American   22/01/2011
Put Option   Sold        900          30        American   21/01/2012
Put Option   Sold        500          40        American   21/01/2012
Put Option   Sold        500          50        American   20/02/2010
Put Option   Sold        6,500        30        American   21/08/2010
Put Option   Sold        4,900        50        American   21/08/2010
Put Option   Sold        1,000        25        American   16/01/2010
Put Option   Sold        51,700       35        American   20/02/2010
Put Option   Sold        3,400        30        American   22/05/2010
Put Option   Sold        33,100       35        American   22/05/2010
Put Option   Sold        3,300        35        American   21/08/2010
Put Option   Sold        3,800        20        American   20/02/2010
Call Option  Sold        4,000        35        American   20/02/2010
Call Option  Sold        8,600        45        American   22/05/2010
Call Option  Sold        34,400       40        American   22/05/2010
Call Option  Sold        600          45        American   21/08/2010
Call Option  Sold        3,000        50        American   22/01/2011
Call Option  Sold        500          30        American   21/01/2012
Call Option  Sold        4,800        45        American   20/02/2010
Call Option  Sold        23,700       45        American   16/01/2010
Call Option  Sold        20,400       40        American   22/01/2011
Call Option  Sold        1,100        30        American   22/05/2010
Call Option  Sold        300          30        American   16/01/2010
Call Option  Sold        58,800       35        American   16/01/2010
Call Option  Sold        100          70        American   16/01/2010
Call Option  Sold        1,500        30        American   20/02/2010
Call Option  Sold        600          60        American   16/01/2010
Call Option  Sold        300          35        American   22/01/2011
Call Option  Sold        22,400       40        American   16/01/2010
Call Option  Sold        88,300       40        American   20/02/2010
Call Option  Sold        1,600        40        American   21/01/2012
Call Option  Sold        2,900        50        American   16/01/2010
Call Option  Sold        200          60        American   22/01/2011
Call Option  Sold        12,900       35        American   22/05/2010
Call Option  Sold        4,300        35        American   21/08/2010
Call Option  Sold        100          55        American   20/02/2010
Put Option   Purchased   8,300        40        American   22/05/2010
Put Option   Purchased   700          20        American   22/01/2011
Put Option   Purchased   5,200        45        American   22/05/2010
Put Option   Purchased   3,200        40        American   22/01/2011
Put Option   Purchased   400          37.5      American   20/02/2010
Put Option   Purchased   1,900        35        American   22/01/2011
Put Option   Purchased   1,200        20        American   16/01/2010
Put Option   Purchased   2,700        40        American   21/08/2010
Put Option   Purchased   2,800        45        American   16/01/2010
Put Option   Purchased   14,000       40        American   20/02/2010
Put Option   Purchased   1,000        50        American   21/01/2012
Put Option   Purchased   21,600       40        American   16/01/2010
Put Option   Purchased   10,000       45        American   22/01/2011
Put Option   Purchased   85,200       35        American   16/01/2010
Put Option   Purchased   500          50        American   22/01/2011
Put Option   Purchased   3,700        45        American   20/02/2010
Call Option  Purchased   400          30        American   22/01/2011
Call Option  Purchased   2,700        40        American   21/08/2010
Call Option  Purchased   7,100        37.5      American   20/02/2010
Call Option  Purchased   36,300       45        American   16/01/2010
Call Option  Purchased   6,400        50        American   20/02/2010
Call Option  Purchased   800          45        American   22/01/2011
Call Option  Purchased   500          50        American   21/01/2012
Call Option  Purchased   2,500        50        American   22/05/2010

Notes

1. Where there are open option positions or open derivative positions (except
 for CFDs), full details should be given.  Full details of any existing
 agreements to purchase or to sell should also be given on this form.

2. For all prices and other monetary amounts, the currency must be stated.

For details of the Code's dealing disclosure requirements, see Rules 8 and 38.5
and their Notes which can be viewed on the Takeover Panel's website at
www.thetakeoverpanel.org.uk